Lytics
70 reviews
- 1 profiles
- 5 categories
Average star rating
3.9
Serving customers since
2012
All Products & Services
Lytics Reviews
HS
Hailey S.
Renewals Marketing Lead at Money Map Press, an Agora CompanyTargeted Marketing for Large Businesses
As a marketer, the best part of Lytics is the customized programs available for each individual part of the company, as well as each individual customer. Not only does Lytics allow me to target based on demographic information, but it also gives affinities and items that wouldn't typically be found on marketing websites.
UC
Verified User in Computer Software
Lytics + Eloqua makes life easier
Speaking from the use case that I am most familiar with, my favorite thing is the ability to easily pull in website activity and marry it with Eloqua contact data to serve our contacts content that is relevant to them in the moment that it will help them the most.
AM
Alam M.
Head Of Marketing at RegitHow to get to know your customers better
I can target users anyway I like from URL visited to content they have engaged with on-site. The depth of targeting is second to none, and continues to give us greater customer understanding each time we build a new audience.
About
What is Lytics?
Lytics is a customer data platform that focuses on helping businesses harness their data to create personalized marketing experiences. By using machine learning and data science, Lytics enables organizations to unify data from multiple sources, segment audiences intelligently, and activate personalized marketing strategies across various channels. The platform is designed to enhance customer engagement by delivering relevant content and experiences at scale.
Details
Year Founded
2012
Website
www.lytics.com