Lytics provides great functionally with its content affinity abilities and the capability of sorting otherwise unknown site visitors.

the modal advertising and segment creation

The integrated NLP makes Lytics a good match for publishers or businesses that have a productive content engine in place. NLP classifications allow for audience definitions around content affinity (along with other signals), and built-in integrations mean that such audiences can easily be targeted across numerous paid and owned channels. Their Pathfora JavaScript library offers out of the box personalisation capabilities. And their REST API is straightforward to work with. Their identity resolution capability allows for a unified customer view across devices, browsers, and domains. From day to day account management through to the support they can offer on working with their API or experimenting with Data Science capabilities, the team at Lytics are fantastic.