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Lytics

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70 reviews
  • 1 profiles
  • 5 categories
Average star rating
3.9
Serving customers since
2012
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27
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Lytics Reviews

Review Filters
Profile Name
Star Rating
27
34
7
1
1
DK
David K.
VP, Engineering
04/12/2021
Validated Reviewer
Verified Current User
Review source: Organic

Great CDP with lots of Features and Easy to Use

We could kick this off quickly without a ton of overhead and begin collecting data on our customers and their interactions with our web properties. Based on that data, we could make informed marketing decisions and see ROI beginning almost immediately after implementation.
DT
Dina T.
12/01/2020
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review

It greatly simplifies the decision-making task within my company

Its interface turns out to be quite simple and easy to use, the fact that it allows me to access a large number of resources to improve my marketing campaigns have made it my right hand in everything related to creation, design and implementation of digital marketing strategies within my company, its statistics panel shows me the information in a quite attractive and summarized way, which greatly simplifies the decision-making task within my company in a quite practical way, the fact That allows me to segment my clients and obtain feedback based on my target audience seems ideal for me to create and design new strategies in a much simpler and more practical way.
Verified User in Consumer Goods
UC
Verified User in Consumer Goods
01/28/2020
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review

Great, User Friendly CDP

The audience building is super clear, and I love the immediate feedback in terms of sizing

About

Contact

HQ Location:
Portland, OR

Social

@lytics

What is Lytics?

Lytics is a customer data platform that focuses on helping businesses harness their data to create personalized marketing experiences. By using machine learning and data science, Lytics enables organizations to unify data from multiple sources, segment audiences intelligently, and activate personalized marketing strategies across various channels. The platform is designed to enhance customer engagement by delivering relevant content and experiences at scale.

Details

Year Founded
2012
Website
www.lytics.com