it is very easy to set up and customize product.

The automations, and how I can onboard my client with less steps.

I really like the chat feature in LaunchBay. I also like the pizza tracker that shows where we are in the project. I like that you're able to assign different tasks, and people get that email right away when they're assigned a task. It feels like it's been pretty easy for my clients to use, so the client-facing user interface seems to be simple enough for all of them. I also really like the files section because all of the files are now organized, and I can share what I need to, including a final files folder for them. I like the branding portion, being able to have a branded client portal gives my brand and business that edge.