Influ2 enables me to test different of product messaging and different content types (e.g. guide vs case study) with specific segments of my target audience that I KNOW are relevant (since they come from our CRM). Comparing engagement from these tests helps inform future ads, website copy, landing page copy, content prioritization, etc. which is very powerful. Additionally, it's also so easy to integrate with HubSpot for reporting, analytics, and notifications which is great. Lastly, the implementation and customer success support is fantastic - they're very responsive and look out for our best interests.

Influ2 gives our marketing and sales teams visibility we’ve never had before. Being able to target individuals and then see exactly how they’re engaging with our ads across multiple platforms has completely transformed how we approach PBM. The platform is intuitive, powerful, and flexible—but what really sets it apart is the people. Our CSM, Vita, is an absolute joy to work with. She's knowledgeable, incredibly helpful, and always goes the extra mile to support our strategy and success.

Influ2 is a key component of our account-based GTM. The ability to target at the contact level is huge for us, it lets us get super specific about who sees our messaging, which has made our campaigns way more relevant and timely. The transparency around reach and interactions is also a big win. We can actually see which individuals are engaging, not just the account as a whole, and that gives Sales a major leg up to determine who to reach out to when accounts are very large. The Slack notifications are simple and effective, and keep our GTM teams in the loop without overwhelming them. Reporting on the sales and marketing handoff has also been a big help in tracking top of funnel performance and making sure nothing slips through the cracks. The customer success team is great. They’re not just responsive, they’re proactive. They’ve helped us build custom reports, integrate our data and tech stack, to ensure we're getting the most.