Ease of use - Influ2 is extremely fast to get setup and start presenting targeted ads to specific people.

Influ2 has changed the ABM game with its account-based marketing by allowing marketers to target individual decision-makers by name and title, not just accounts. This helps us gets insights at company and person level to understand what kind of titles are engaging with our ads and helps us align with Sales team for passing them quality leads based on real engagement signals. It integrates with CRM systems like Salesforce making it easy to trigger workflows and enrich lead profiles. It provides granular reporting on who interacted with what, helping validate ROI more accurately than account-level reporting. The customer support is also great.Our CSM helps us with creating different dashboards that we need.

There’s a lot I appreciate about Influ2. One of the standout features is the simplified user journey in their Version 2, it makes navigating and managing campaigns much easier. I also love how well the notifications integrate with Microsoft Teams, and the email digests are super helpful for staying on top of campaign updates. Uploading Excel files is quick and easy, and that’s a big plus when managing larger lists. Overall, Influ2 is a very well-designed platform that can work for organizations of any size. Another key highlight is their Customer Success team. They are always supportive, responsive, and ready to help. This kind of service really makes a difference and sets them apart.