-Getting contact-level ad engagement insights, and providing that visibility to sales so they can take action immediately
-Being able to build ABM ad journeys based on contact-level engagement rather than account-level engagement
-Onboarding to the platform was tailored to our needs. There was a lot of handholding to ensure we were set up for success
-Product strategy; some of the new betas are exciting
Influ2 has become a key part of our ABM strategy due to its rare ability to deliver hyper-targeted, person-based advertising. Unlike most B2B platforms that operate at the account level, Influ2 allows us to reach specific decision-makers with personalized messaging, track individual engagement, and optimize based on real contact-level data. This precision targeting has consistently impressed clients, especially when demonstrating how it integrates with CRM and intent data to improve campaign efficiency and impact.
Beyond the technology, Influ2 stands out for its customer support. Working with Alexa, our Customer Success Manager, has been a seamless experience—she’s been instrumental in onboarding, campaign setup, and managing multiple accounts. Her proactive approach has significantly enhanced our ability to execute and scale high-performing campaigns quickly. For any team looking to elevate their ABM approach with advanced targeting and strong service, Influ2 is a standout partner.
Prior to Influ2 we weren’t able to easily target individual contacts at our ABM target accounts and definitely weren’t able to track engagement insights pre-form fill. With Influ2 we’re able to do just that which has opened up a new set of leads for our sales team to contact.
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What is Influ2?
ABM starts with people.
With Influ2, you can orchestrate your ABM program at the contact level. Act on first-party intent, reach specific buyers with ads, and clearly connect your efforts to revenue. More than 180 enterprise and mid-market companies worldwide, including Capgemini, AppsFlyer, and Hexaware, trust Influ2 to power their go-to-market strategy.