Google

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88,881 reviews
  • 380 profiles
  • 320 categories
Average star rating
4.5
#1 in 157 categories
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Serving customers since
1998

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Google Ads

2,050 reviews

Google Ads is an online advertising platform developed by Google that enables businesses to display brief advertisements, service offerings, product listings, and videos to web users. These ads can appear across various Google properties, including search results, partner sites, mobile apps, and videos. Operating primarily on a pay-per-click (PPC) and cost-per-view (CPV) pricing model, Google Ads allows advertisers to target specific audiences based on keywords, demographics, and user behavior. Key Features and Functionality: - Diverse Ad Formats: Offers text ads, image ads, video ads, and shopping ads, allowing businesses to choose the format that best suits their marketing objectives. - Targeting Capabilities: Enables precise targeting through keywords, location, language, device type, and audience interests, ensuring ads reach the most relevant users. - Performance Tracking: Provides detailed analytics and reporting tools to monitor ad performance, measure return on investment (ROI), and optimize campaigns accordingly. - Budget Control: Allows advertisers to set daily budgets and adjust bids, offering flexibility to manage advertising expenses effectively. - Integration with Google Services: Seamlessly integrates with other Google services like Google Analytics and Google Merchant Center, enhancing campaign management and performance insights. Primary Value and User Solutions: Google Ads empowers businesses to increase their online visibility, attract potential customers, and drive sales by placing their offerings in front of users actively searching for related products or services. By leveraging Google's extensive network and advanced targeting options, advertisers can reach a broad yet relevant audience, leading to higher engagement and conversion rates. The platform's comprehensive analytics enable continuous optimization, ensuring marketing efforts are both effective and cost-efficient.

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65168
19988
2907
513
329
Verified User
U
manager
Mid-Market (51-1000 emp.)
5/5

Looker offers a centralized data model that allows for quick dashboard creation and automated insights, making it easier for teams to access consistent metrics. The support from Google Cloud is knowledgeable, although response times may vary based on the support package.

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Summarized using AI
SR
Sachin R.
Senior Software EngineerInformation Technology and ServicesEnterprise (> 1000 emp.)
11/05/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review

Massive Context, Powerful Diagnostics—With Coding Quirks

I use Gemini as a diagnostic sounding board, and its massive context window is what stands out most. I can work with entire multi-file service directories, API specifications, database schemas, and production logs in one prompt without breaking them into snippets. It helps me trace data flows, spot race conditions and circular references, and find root causes in production logs. I also like its multimodal reasoning: I can upload a whiteboard diagram or ER diagram and have it scaffold interface contracts, domain entities, and unit tests with realistic fixtures. It helps with routine tasks like drafting tests and summarizing technical documentation, so I can focus more on core business logic. Setup was low-friction; I was up and running in under an hour through our Google Cloud setup and IDE plugin. Gemini also fits into my workflow alongside tools like Postman, Docker, and GitHub, and I value its enterprise data governance and privacy controls.
Verified User in Computer Software
IC
Verified User in Computer Software
Small-Business (50 or fewer emp.)
11/05/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review

Our data warehouse, fast and reliable, permissions setup is the pain

BigQuery is our data warehouse and everything runs through it. We load product data from Mongo, Salesforce and other sources into it, and it feeds Tableau, Mixpanel and our internal tools. Queries on big event tables are fast, standard SQL is easy to work with, and I don't need to manage any infrastructure. The MCP connector also lets me query the warehouse straight from Claude, which saves me a lot of time on ad-hoc analysis.

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What is Google?

Organize the world’s information and make it universally accessible and useful.

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Year Founded
1998
Ownership
NASDAQ:GOOG