Google

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88,881 reviews
  • 392 profiles
  • 320 categories
Average star rating
4.5
#1 in 157 categories
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Serving customers since
1998

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Google Ads

2,048 reviews

Google Ads is an online advertising platform developed by Google that enables businesses to display brief advertisements, service offerings, product listings, and videos to web users. These ads can appear across various Google properties, including search results, partner sites, mobile apps, and videos. Operating primarily on a pay-per-click (PPC) and cost-per-view (CPV) pricing model, Google Ads allows advertisers to target specific audiences based on keywords, demographics, and user behavior. Key Features and Functionality: - Diverse Ad Formats: Offers text ads, image ads, video ads, and shopping ads, allowing businesses to choose the format that best suits their marketing objectives. - Targeting Capabilities: Enables precise targeting through keywords, location, language, device type, and audience interests, ensuring ads reach the most relevant users. - Performance Tracking: Provides detailed analytics and reporting tools to monitor ad performance, measure return on investment (ROI), and optimize campaigns accordingly. - Budget Control: Allows advertisers to set daily budgets and adjust bids, offering flexibility to manage advertising expenses effectively. - Integration with Google Services: Seamlessly integrates with other Google services like Google Analytics and Google Merchant Center, enhancing campaign management and performance insights. Primary Value and User Solutions: Google Ads empowers businesses to increase their online visibility, attract potential customers, and drive sales by placing their offerings in front of users actively searching for related products or services. By leveraging Google's extensive network and advanced targeting options, advertisers can reach a broad yet relevant audience, leading to higher engagement and conversion rates. The platform's comprehensive analytics enable continuous optimization, ensuring marketing efforts are both effective and cost-efficient.

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Verified User
AN
Sales
Small-Business (50 or fewer emp.)
5/5

Gemini stands out for its ability to adapt to user needs, maintaining context in long conversations and providing concise responses. Its effective web search grounding enhances its understanding of topics without needing additional clarification.

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Dilshad A.
DA
Dilshad A.
Executive Assistant to Chief Executive OfficerSmall-Business (50 or fewer emp.)
11/04/2026
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review

Saves me hours on tenders and docs, but double-check it

What I like most is how well Gemini fits into the Google Workspace tools I already use every day. I work in business development and operations, so a lot of my day is reading long tender documents, contracts and email threads. Being able to open Gemini right inside Gmail, Docs or Drive and ask it to summarise a 60-page RFP, pull out the key dates and requirements, or draft a first reply saves me a good chunk of time. It's quick, the answers are usually well structured, and it handles long documents better than I expected. I also use it for brainstorming proposal sections and rewording things so they sound more professional. It's not perfect, but as a daily assistant for reading, summarising and drafting, it has become part of my routine.
Verified User in Computer Hardware
TC
Aspiring entrepreneur
Computer Hardware
Small-Business (50 or fewer emp.)
Originally submitted 9/23/2026
5/5

Vertex AI Search excels in structured document parsing by preserving the integrity of tables and layouts, which enhances the accuracy of search results. Its managed hybrid retrieval engine combines advanced semantic and keyword search techniques for rapid query execution.

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What is Google?

Organize the world’s information and make it universally accessible and useful.

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Year Founded
1998
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NASDAQ:GOOG