We use the Frigade Assistant for in-app guidance in our product. A lot of the hand-holding for new users used to land on our team. Now when someone gets stuck, they ask the assistant right where they are, and it shows them how to get it done. We love that Frigade highlights the UI for the user. This makes it better than the other support bots that we have for our customers. We also intend to use Frigade to supplement user onboarding with their Suggestions feature. We can deliver in context onboarding to users that matches exactly what they are trying to do in the moment. We can pass in user properties, firm information etc. to target onboarding flows and make them customized. We also love how available and responsive the Frigade team is - they are great to work with.

We added Frigade to our product earlier this year, starting with product tours for first-time app users. The tours guide people to the right screen, and the forms let us ask a quick question in the moment instead of sending a follow-up email. Our team can update any of it without waiting on a release, which really matters since we tweak onboarding every few weeks. Frigade is staying in our stack as it enables growth teams to move fast without needed too dedicating an eng to our team.

Our platform serves teachers, students, and researchers, and they all see different parts of the UI. That is where help tooling usually falls apart, and it is where Frigade has impressed us most since we put it in the product this spring. We have watched it tell a student, correctly, that the screen they asked about is only available to their teacher. Nobody wrote that answer. It picked up our roles and permissions from using the product itself.<br><br>When someone asks how to do something, it walks them to the right element on their screen instead of pointing them at a help article. Our users get answers at whatever hour they work, and for students that means every hour.<br><br>We considered building the in-product AI ourselves first. I am glad we did not.