I like the detailed data that it provides with the different level of certainty. It really allows the user to have different pictures of the donor's giving history and to use the data he or she deems most relevant to their work. I also like how it categorizes the different charity categories (by focus area), which helps with ease of navigation. I also like that it gives suggested ask amounts based on giving history and wealth, which are especially useful for engaging major donors constructively.

Powerful tool for fundraisers with great customer service and support

Ease of use & Customer support for our mission.