I have always been passionate about creating events and getting as many people there as possible. But it’s been a lot harder the past few years as everything has gone virtual. This past year we decided to start using Customers.ai to help us grow our registrations and I can’t believe how well it worked. My boss keeps telling me it’s magic haha. I can truthfully say Customers.ai has exceeded my expectations. We were previously running ads and sending emails but now we are using the visitor identification feature to see who’s coming to the site from those channels but not registering. From there we are using the Facebook integration to run remarketing ads to those people and we’ve improved our email messaging because we can see what people are actually invested in - what sessions they checked out, what country they are from - it’s pretty unbelievable. The best part is I’ve seen our event signups increase by 23% year over year since using Customers.ai. I love that it’s really easy to use, I love the level of granularity I get at the contact level, I love our customer support rep (we heart you Olivia), and mainly, I love that it’s made me look really freaking awesome to my boss and our team. It has quickly become one of my favorite tools for customer engagement and driving registrations.

My rep goes above and betond to help us understand how this works and is helpful beyond that making recommendations on how to use the data.

I’ve worked with several visitor identification tools for my clients and Customers.ai is the best I’ve seen, especially because it helps all facets of marketing (and sales). I absolutely love that it gives you a complete customer journey view. You see every page a visitor checks out, every email they interact with, and their purchase actions. As an SEO and content marketer, I find the data far more detailed and useful than what I get from Google Analytics. I also like that it helps me understand which content performs well and which areas need improvement. I know it’s not necessarily the use case that most people talk about but being able to see the path the purchase is something I’ve been missing since Google moved to GA4. I believe what really sets Customers.ai apart from competitors is how it goes beyond basic data. Most of the tools I’ve seen give you names and emails and that’s pretty much. This gives you fully enriched data that is actually useful. I’d say what I personally like the best is because I can see exactly who is visiting along with demographic info, I can create much more targeted marketing materials. I’d also add that Customers.ai has been very reliable and is probably the easiest visitor ID tool to use.