I like that Custify provides a centralized application where all data is available in a single source. The AI features are helpful for automation tasks, and I find the Playbooks great for automating mailings. The health scores and life cycles allow for effective grouping of customers, particularly those likely to churn, and segmentation is awesome for identifying active or inactive customers or those not utilizing the full range of features. It took less than a month to go live, which was impressive, and I even rated it a 10 out of 10 for recommending it to a friend or colleague.

Easy to use and intuitive. Facilitates customer metrics and sends configurable alerts.

It's good to have centralized information from different data sources so you have more readily available and less fragmented information. This allows you to make informed decisions.