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Backlight

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123 reviews
  • 5 profiles
  • 18 categories
Average star rating
4.3
#1 in 1 categories
Grid® leader
Serving customers since
2021

Profile Name

Star Rating

78
38
2
1
4

Backlight Reviews

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Profile Name
Star Rating
78
38
2
1
4
Verified User in Entertainment
AE
Verified User in Entertainment
08/31/2025
Validated Reviewer
Review source: G2 invite
Incentivized Review

Cloud-based media storage makes access easier anywhere anytime

I like that iconik is fully cloud-based, which means I can access media files from anywhere in the world. This eliminates the need to be tied to a local server and makes collaboration across different locations smooth and highly efficient.
Cierra L.
CL
Cierra L.
Content and Paid Media Strategy
08/20/2025
Validated Reviewer
Review source: G2 invite
Incentivized Review

Making work more fluid.

The most useful part of iconik is the ability to allow anyone to comment, review, AND upload. Our team has various creatives as well as various people of contact who need to review and give approval. This makes the process more simple and very transparent. It also gives creatives and designers more insight into the thoughts of the campaign managers, directors, and clients. It makes it easier to house all notes, thoughts, and we can always revisit previous versions of projects.
Gianna F.
GF
Gianna F.
Lead Designer/E-commerce Manager
08/19/2025
Validated Reviewer
Review source: G2 invite
Incentivized Review

Streamlined Media Management with Powerful Cloud-Based Features

iconik’s cloud-native architecture allows us to manage, access, and collaborate on media assets from anywhere. The intuitive search functionality, AI tagging, and metadata handling save us significant time. Its scalability and support for hybrid storage make it an excellent long-term solution.

About

Contact

HQ Location:
Boston, Massachusetts

Social

@Backlight

What is Backlight?

Thousands of media teams use Backlight products to modernize their content operations, unlock creative potential, and transform businesses. We build with purpose, and know exactly what it takes to make impactful content at scale. Through our integrated suite of solutions, including iconik, cinesync, ftrack, celtx, wildmoka, and zype, we empower creative and production teams to focus on what matters most: crafting compelling stories. Our success is directly tied to our customers' success — we stay ahead so they stay ahead, pushing boundaries with rigor, always building for the long-term.

Details

Year Founded
2021