Backlight

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127 reviews
  • 5 profiles
  • 22 categories
Average star rating
4.3
#1 in 1 categories
Grid® leader
Serving customers since
2021
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Katherine R.
KR
Katherine R.
UX WriterEnterprise (> 1000 emp.)
03/28/2026
Validated Reviewer
Review source: G2 invite

An Efficient and Intuitive Media Management Solution

What I like best about iconik is how intuitive and user-friendly the platform is. It makes managing, organizing, and accessing media assets very efficient, saving time and simplifying collaboration across teams.
Doug V.
DV
Doug V.
Media Asset ManagerSmall-Business (50 or fewer emp.)
12/16/2025
Validated Reviewer
Verified Current User
Review source: Organic

Exceptional Platform Depth and Outstanding Support

The depth of the platform and the tech support from Bryan.
Rahul A.
RA
Rahul A.
Research AssistantSmall-Business (50 or fewer emp.)
12/15/2025
Validated Reviewer
Review source: G2 invite
Incentivized Review

Flexible and Modern Media Management

What really stands out about iconik is how simple it makes managing and accessing media from anywhere. The hybrid cloud approach is incredibly useful. I can keep files on local storage and still collaborate in real time through the cloud. The user interface is clean and intuitive, and the AI tagging/search features save a ton of time when trying to locate older assets. It’s lightweight, fast, and surprisingly easy to onboard team members, even those who aren’t super tech-savvy.

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HQ Location:
Boston, Massachusetts

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What is Backlight?

Thousands of media teams use Backlight products to modernize their content operations, unlock creative potential, and transform businesses. We build with purpose, and know exactly what it takes to make impactful content at scale. Through our integrated suite of solutions, including iconik, cinesync, ftrack, celtx, wildmoka, and zype, we empower creative and production teams to focus on what matters most: crafting compelling stories. Our success is directly tied to our customers' success — we stay ahead so they stay ahead, pushing boundaries with rigor, always building for the long-term.

Details

Year Founded
2021