I use Act-On for lead capture, email marketing, and automation. It encompasses all of our lead gen needs, allowing us to track performance and nurture leads from the top of the funnel to their application, instead of just running ads and hoping for conversions. I find Act-On particularly strong in its segmentation; it's easy to create segments based on any data field, which is a primary use for us. There's not much I feel Act-On can't do. Additionally, the initial setup process was smooth when my team first adopted it, with most issues stemming from our CRM. I also appreciate that Act-On connects with our CRM, Ellucian Recruit, to sync contacts and instantly add new ones from form submissions.

Act-On has been a reliable part of our marketing stack. It helps keep campaigns organized, automation running smoothly, and reporting clear enough to actually act on. Overall, it’s a solid platform that makes day-to-day marketing more efficient.

I like Act-On because the UI makes it very easy to understand and use. It's user-friendly for all team members, depending on what they are using it for. Even when something is not easy to understand, customer service is amazing and ready to help out. Act-On provides speed and efficiency in my processes, unlike Pardot, which had an older interface.