I like using Act-On for our email marketing because it allows us to communicate effectively with current customers and prospects. The single-user management capability of multiple email accounts makes our company run more efficiently. I appreciate the ease of use, and the fact that we've used it for years helps us leverage historical data to evaluate performance year over year. It provides a good benchmark for measuring growth in our email programs. I also like that Act-On connects and shares data with NetSuite, which seems to work well. The email design tool was recently improved, making it easy to use. They have introduced some new AI tools and insights, although these come at an additional cost.

I use Act-On for lead capture, email marketing, and automation. It encompasses all of our lead gen needs, allowing us to track performance and nurture leads from the top of the funnel to their application, instead of just running ads and hoping for conversions. I find Act-On particularly strong in its segmentation; it's easy to create segments based on any data field, which is a primary use for us. There's not much I feel Act-On can't do. Additionally, the initial setup process was smooth when my team first adopted it, with most issues stemming from our CRM. I also appreciate that Act-On connects with our CRM, Ellucian Recruit, to sync contacts and instantly add new ones from form submissions.

Act-On has been a reliable part of our marketing stack. It helps keep campaigns organized, automation running smoothly, and reporting clear enough to actually act on. Overall, it’s a solid platform that makes day-to-day marketing more efficient.