I use Act-On to help with outreach and metric tracking, and it really helps eliminate the problem of tracking whether emails have reached their intended target or if they are being engaged with. I really like how accessible it is and the UI. The Outlook add-on is fantastic and the interface is very user-friendly. The software is extremely efficient and executes everything as promised. The UI is calm and minimal, which I like. The Outlook add-on makes it easy for me to know which emails are going to be contributing to my metrics. The Act-On team is always available and happy to help with any questions or issues I may have. The initial setup was very easy, and the onboarding team is great.

I really like the interconnectivity and the broad look at the data that Act-On provides, which helps us monitor campaign progress effectively. The forms feature is also something I enjoy because it aids in data collection. Act-On gives us a deeper understanding of who is and isn’t engaging with our initiatives, allowing us to capture leads and assess their quality. The customer service was fabulous during the setup process, with agents showing patience as we navigated the learning curve of the software.

It is very easy-to-use software, and it’s so user-friendly for marketers who don’t use technology a lot. its customer support is really appreciable it does not involve any hidden costs