I really like the ease of use that Act-On provides, making it simple to pivot and change up campaigns. The intuitive and helpful design for drafting emails is great, and being able to learn from customer interactions to see which messaging is working within each campaign is valuable. It's also a plus that our salesforce can use it. The ability of Act-On to seamlessly connect and 'talk' to our Dynamics CRM is critical for our operations, and I'm confident it will integrate well when we switch CRMs. I appreciate the Act-On staff's willingness to listen to our concerns, help us out, and maintain open lines of communication. The ability to build, duplicate, or remove email drafts quickly without lag is truly awesome, allowing us to make efficient changes within 5-10 minutes.

I really appreciate the email creator from Act-On. The team at Act-On also stands out positively for me. The landing pages creator works well, and the initial setup of Act-On was very easy and fluid.

I like that we can customize the ads with Act-On, as we're in the education department and it allows us to see what grade level parents are interested in, their previous school experience, and the state they are in. The more information we have, the better we can help our leads and eventually make sales.