# Wiraya Reviews
**Vendor:** Wiraya  
**Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)
## About Wiraya
Wiraya is a managed customer activation software that drives results for companies who want their customers to take action. Wiraya delivers exactly the right customer messages, at the right time, in the mobile channels customers trust. With personalised and engaging communication using a blend of voice calls, text messages and landing pages, Wiraya inspires customer interactions. The result? 4x times higher conversion leading to increased customer lifetime value, reduced churn and improved customer experience. And probably the best of all, it’s so convenient your customers will love you for it. With headquarters in Stockholm, Sweden, Wiraya is one of the 1,000 fastest growing companies in Europe according to Financial Times. We are now serving brands in multiple countries across the world, supporting all languages and helping brands across industries such as iGaming, Utilities, Insurance & Banking, Automotive, Telecom and more.






- [View Wiraya pricing details and edition comparison](https://www.g2.com/products/wiraya/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-16+18%3A18%3A01+-0500&secure%5Bsession_id%5D=ba033e1f-71c5-49c3-8f59-d6024712eb27&secure%5Btoken%5D=fc56741388e07507f0e71334041633ccf746fb77ca5a9df3283759b3935ec50a&format=llm_user)

## Wiraya Features
**Analysis**
- Campaign Analysis
- Custom Dashboards

**Campaigns**
- Push Notifications
- Bulk SMS
- Two-Way Text Messaging

**Engagement**
- Coupons and Promotions

**Platform**
- Optimization
- Internationalization

**Agentic AI - Mobile Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

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