Web CEO Features
Tools (3)
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Contact Collection
Gives users the ability to subscribe to unique content or otherwise share contact information.
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Audience Insights
Helps users understand audience demographics and evaluate visitor behavior
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Social Sharing
Adds intelligent social share buttons to your campaigns and content. Tracks who is sharing your content and driving conversions.
Metrics (6)
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Entry and Exit Pages
Accurately determine your websites most common entry and exit points, while displaying data elegantly.
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Sessions
Accurately measure total web traffic and display data logically.
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Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
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Return
Track user return rates and related metrics.
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Conversions
Track what proportion of users convert to customers via specific actions.
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Search Rank
Gives users accurate reflection of how their search ratings compare with competitors.
Local Search Optimization (17)
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Rank Tracking
Monitor and report on ranking in local search results
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Online Listings
Report on local citations and distribute accurate listing data to directories and search engines
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Google My Business
Optimize or automate content for Google My Business
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Reputation Management
Monitor online reviews and brand reputation
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Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
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Dashboards and Reporting
Provide insights and data visualizations from a comprehensive dashboard
Web Traffic Reporting
Collect and analyze traffic data about website visitors
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Click Tracking
Track the amount of clicks on individual products to measure campaign results
Pageview Tracking
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Advertising Management
Manage advertising space and its sales within your network or publication
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Link Management
Monitoring and organizing references from a webpage to external sites and internal pages
Listing Management
Create, edit, and monitor product or property details displayed on listing websites (i.e. agency websites, third party listing sites)
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
Reviews Management
Track and monitor reviews of products or services
Platform Basics (5)
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Centralized Platform
Provides a centralized platform for all competitive intelligence for teams to review and analyze.
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Web Tracking
Ability to capture changes your competitors make to their website to keep tabs on their features, plans, pricing, promotions, etc.
Activity Tracking
Track and document all activities across devices, networks, and other systems
Keyword Tracking
Track and monitor a specific set of keywords
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Platform Data (3)
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Product Details
Provides competitive intelligence related to product details, inlcuding the latest product feature additions and removals.
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Customer Feedback & Reviews
Provides competitive intelligence around unfiltered customer feedback and reviews.
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Channel Acquisition
Ability to evaluate the effectiveness of how competitors are acquiring customers through different channels.
Platform Content (1)
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Battlecards
Ability to create battlecards to showcase comparison of your products or services against multiple competitors.
Platform Reporting (4)
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Customizable Dashboard
Allows users to create a customizable dashboard to curate and highlight specific competitive data.
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Benchmark Reporting
Provides competitive benchmarking and monitors growth and market share over time.
Multiple Data Sources
Allows users to manage data from a number of sources
Web Traffic Reporting
Collect and analyze traffic data about website visitors
SEO Auditing & Monitoring (5)
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SEO Alerting
Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health.
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SEO Auditing
Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content.
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SEO Change Tracking
Maintains a full record of changes to website content or infrastructure, and provides access to historical snapshots or backups.
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Technical SEO
Provides an SEO web crawler that consistently monitors and identifies technical issues within a website.
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
SEO Content & Rankings (13)
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Link Building
Provides tools for backlink analysis and identifies relevant link building opportunities.
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Keyword Research
Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition.
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SERP Rank Tracking
Tracks organic rank for targeted keywords and reports on current and historical metrics for average position, visibility, share of voice, traffic, etc.
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Localization
Provides keyword ranking data based on geographic location and device type.
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Content Insights
Offers tools to optimize SEO content such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant.
Customer Activity Tracking
A report showing what actions customers perform
Click Tracking
Track the amount of clicks on individual products to measure campaign results
Referral Tracking
Log and store the source of contacts/leads
Visitor Tracking
Track visitors and purpose of visits
Mobile Keywords
Unique word that contains letters or numbers that identifies specific campaigns
Keyword Research Tools
Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns
Keyword Tracking
Track and monitor a specific set of keywords
ROI Tracking
Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
SEO Reporting (7)
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Competitor Analysis
Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, domain strength. etc.
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Data Visualization
Displays rankings and key metrics visually, such as through charts or graphs
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Custom Reports
Enables users to build customized SEO reports
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White Label
Enables users to add their own branding to SEO reports
Real-Time Data
Receive data and information in real time
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Scheduled/Automated Reports
Set a time to generate routine reports automatically
Generative AI (3)
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AI Text Generation
Allows users to generate text based on a text prompt.
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AI Text Summarization
Condenses long documents or text into a brief summary.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Agentic AI - SEO Tools (11)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Multi-Language
Manage and support multiple languages
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Google Analytics Integration
Integration with Google Analytics to track and report website traffic
Agentic AI - Competitive Intelligence (1)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Agentic AI - Content Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Additional Functionality (135)
Real-Time Data
Receive data and information in real time
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Campaign Analytics
Track and interpret campaign performance metrics
Customizable Reports
Alter the layout and content of reports
Customer Profiles
Record customer information, purchase history, and other notes
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Mobile Alerts
Notifications via mobile devices
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Data Visualization
Graphical representation of data
Forecasting
Form predictions based on past and present data/trends
Benchmarking
Compare key metrics for the business against prominent players in the industry
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Real Time Comparisons
Website Monitoring
Tagging
Attach digital tags to documents and assets for identification, search, or monitoring purposes
Data Import/Export
Import and export data to and from software applications
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Competitive Analysis
Evaluating strengths and weaknesses of companies with the same target audience
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
API
Application programming interface that allows for integration with other systems/databases
Social Media Monitoring
Track activity on sites such as Facebook, Twitter, Instagram, etc.
Real-Time Analytics
Analyze and gain insights into data in real-time
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Sentiment Analysis
Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral
Cost Analysis
Analyze and calculate business costs
Custom Pricing Rules
Create custom predefined rules for prices for products and services
Discount Management
Track products that are for sale at a reduced price or part of coupon promotions
Profitability Analysis
Evaluate the degree to which business operations bring monetary gains
Repricing engine
AI-driven algorithms that allow for automatic repricing in real-time
Scenario Planning
Develop potential scenarios to identify risks and opportunities
Dynamic Pricing
Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc.
Strategic Planning
At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them
Multi-Currency
Manage and handle various international currencies
Market Data Analysis
Collect & analyze data from multiple sources to get insights into competing products, customer behavior, pricing & marketing strategies
Product Data Management
Capture, organize and track product-specific data and information in a centralized location
Pricing Analytics
Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc.
Product Catalog
Present a catalog of inventory that customers can view
Promotions Management
Design, communicate, and distribute incentives to perform a specific action
Price List Management
Create and manage price lists for products, customer segments, and geographic locations.
Automatic Adjustments
Making price adjustments to comparable property
Predictive Pricing Models
Use simulation models and scenario planning to predict and compare strategy outcomes for prices and promotions
Competitor Monitoring
Track activity of your competitors
Retargeting
Adding retargeting pixels to track users who click a link and show them targeted ads
API
Application programming interface that allows for integration with other systems/databases
User Management
Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks
Website Analytics
Track and analyze information regarding website visitors
Broken Link Discovery
URL Shortener
Online tool that takes a longer URL and condenses the link to optimize sharing through copy and paste techniques
Social Media Monitoring
Track activity on sites such as Facebook, Twitter, Instagram, etc.
Custom Domains
Create branded link campaigns or short links with one or multiple custom domains.
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Backlink Management
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Customizable Branding
Add customized logos and colors to align with company branding
Web Traffic Reporting
Collect and analyze traffic data about website visitors
For Marketing and Advertising
Used by marketers and advertisers
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
Secure Data Storage
Securely stores data to prevent data loss or breaches
Real-Time Analytics
Analyze and gain insights into data in real-time
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Geotargeting
Geographic location of visitors determines behavior of the software
Link Editing
Change or redirect the destination URL of a short link
URL Customization
Modifying a website's URL to enhance readability, branding, or campaign alignment
Data Import/Export
Import and export data to and from software applications
Link Analytics
Track, analyze and report on click-through rates from URLs
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
Campaign Scheduling
Set campaign schedules by selecting start, pause, and end dates
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
WYSIWYG Editor
What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface
Conversion Rate Optimization
Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Localization Automation
Adapt content to display differently based on viewer location
Multi-Location
Manage and support multiple locations
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Real-Time Notifications
Notifications that are delivered to users as soon as an event occurs
Dashboard
Assembly of graphs and charts for visualizing and tracking statistics/metrics
Landing Pages/Web Forms
Create landing pages or online forms designed to capture new leads and prospects
Link Management
Monitoring and organizing references from a webpage to external sites and internal pages
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Real-Time Updates
Receive system updates as soon as any changes are made
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Audit Management
Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws
Workflow Management
Create, design and manage workflows for repetitive tasks
Campaign Analytics
Track and interpret campaign performance metrics
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Multi-Campaign
Manage multiple campaigns in one system
Email Marketing
Create and send email blasts/campaigns
Website Management
Built-in website builder or integration with third-party site
Performance Management
Organize and manage the accomplishments and development of employees or performance of applications or systems
Backlink Monitoring
Discover the total number of backlinks, referring domains, and referring IPs going to a domain
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Advertising Management
Manage advertising space and its sales within your network or publication
Content Personalization
Personalize delivered content based on characteristics, preferences, behavior or other data across the network
Issue Management
Identify and respond to unexpected problems or failures (ie. "negative events")
Heatmaps
A visual display that uses a color spectrum to show how visitors interact with areas of a web page
Problem Area Alerts
Highlighting or otherwise flagging areas that require review or change
Widgets
An extended application or connector that enables users to perform additional services with their current set of tools
Multivariate Testing
Create many versions of emails, forms, or actions and gauge which is most effective
Behavior Analytics
Track and analyze user behavior within a system or network
Audience Targeting
Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
Real-Time Reporting
Active reporting of data and metrics
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Product Recommendations
Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history
Session Recording
Record active support and chat sessions for auditing and training
Mobile Friendly Test
Measures how easily users can access, read, and navigate the site on mobile devices
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Geo Rankings
Discover the ranking of business based on location-specific keywords at the zip level
Landing Pages/Web Forms
Create landing pages or online forms designed to capture new leads and prospects
Localization Automation
Adapt content to display differently based on viewer location
Bounce Rate Analysis
Report on email bounce rate statistics
Keyword Research Tools
Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns
SEO Audit
Identifying problems across various website data points that can prevent the site from ranking on Google and other search engines
Campaign Analytics
Track and interpret campaign performance metrics
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Backlink Monitoring
Discover the total number of backlinks, referring domains, and referring IPs going to a domain
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Multi-Language
Manage and support multiple languages
Third-Party Integration
Addition of necessary external data, applications, tools, or features
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Competitive Analysis
Evaluating strengths and weaknesses of companies with the same target audience
Multi-Location
Manage and support multiple locations


