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At a Glance
Market Segments
Small-Business (64.8% of reviews)
Small-Business (88.5% of reviews)
Entry-Level Pricing
$139.94 Per Month
$299.00 Per Month
Semrush
Star Rating
(3,125)4.5 out of 5
Market Segments
Small-Business (64.8% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansWeb CEO
Star Rating
(166)4.7 out of 5
Market Segments
Small-Business (88.5% of reviews)
Pros & Cons
Entry-Level Pricing
$299.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Semrush excels in providing a comprehensive suite of tools for SEO, with users highlighting its effectiveness in keyword research and competitor analysis. One user mentioned, "What I like most about Semrush is that it puts almost everything you need for SEO in one place," making it a go-to for many professionals.
- Users say that Web CEO stands out for its customization options and ability to monitor both SEO and technical elements. Reviewers appreciate how easy it is to view search volumes and rankings, with one noting, "Its high level of customization is another strong point."
- According to verified reviews, Semrush has a significantly larger user base, reflected in its total number of reviews. With nearly 3,000 reviews compared to Web CEO's 160, this suggests a broader consensus on its performance and reliability, particularly in areas like data clarity and ease of use.
- Reviewers mention that Web CEO offers a more favorable experience in terms of quality of support, scoring higher than Semrush. Users have praised the platform for its in-depth reporting capabilities, stating, "It gives an in-depth reporting for our SEO clients," which can be crucial for businesses needing detailed insights.
- G2 reviewers highlight that while Semrush is a powerhouse for data, some users find it less intuitive than Web CEO, which has been noted for its simplicity. One user remarked on Web CEO's ease of use, saying, "Simplicity of the software when using it for SEO purposes" makes it accessible for small businesses.
- Users report that Semrush's pricing is more competitive, with an entry-level price significantly lower than Web CEO's. This affordability, combined with its extensive features, makes Semrush an attractive option for small businesses looking to maximize their SEO efforts without breaking the bank.
Pricing
Entry-Level Pricing
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Web CEO
Corporate
$299.00
Per Month
A Marketing Platform for in-house SEO teams
- 30 active projects
- 2400 keywords in Rank Tracker
- 5 SERP scan depth
Free Trial
Semrush
Free Trial is available
Web CEO
Free Trial is available
Ratings
Meets Requirements
8.8
2,508
9.0
148
Ease of Use
8.3
2,534
8.6
149
Ease of Setup
8.6
1,738
8.9
118
Ease of Admin
8.6
1,295
8.9
107
Quality of Support
8.6
2,199
9.4
135
Has the product been a good partner in doing business?
8.7
1,276
9.3
101
Product Direction (% positive)
8.8
2,417
8.9
148
Features by Category
Metrics
8.4
436
Not enough data
8.3
430
Not enough data
7.9
412
Not enough data
7.7
386
Not enough data
7.4
375
Not enough data
7.6
369
Not enough data
7.5
372
Not enough data
7.5
382
Not enough data
7.1
367
Not enough data
Reporting
8.0
423
Not enough data
8.2
414
Not enough data
7.8
398
Not enough data
7.7
398
Not enough data
7.9
393
Not enough data
7.6
373
Not enough data
8.0
407
Not enough data
Other
7.8
385
Not enough data
8.1
398
Not enough data
7.7
387
Not enough data
8.0
389
Not enough data
7.4
354
Not enough data
7.0
334
Not enough data
7.6
353
Not enough data
Agentic AI - Digital Analytics
6.6
44
Not enough data
7.3
44
Not enough data
6.9
44
Not enough data
7.0
42
Not enough data
Administration
7.7
364
Not enough data
7.4
351
Not enough data
8.5
404
Not enough data
8.3
394
Not enough data
Social Analytics
8.8(won by default)
294
Not enough data
8.5(won by default)
274
Not enough data
8.7(won by default)
280
Not enough data
8.2(won by default)
247
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
217
Not enough data
8.1(won by default)
213
Not enough data
Reports & Dashboards
8.4(won by default)
277
Not enough data
8.8(won by default)
285
Not enough data
8.7(won by default)
271
Not enough data
7.9(won by default)
210
Not enough data
Agentic AI - Social Media Analytics
7.4(won by default)
21
Not enough data
7.3(won by default)
21
Not enough data
7.9(won by default)
21
Not enough data
8.2(won by default)
21
Not enough data
8.0(won by default)
21
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
8.6
241
|
Verified
Not enough data
8.2
237
|
Verified
Not enough data
8.5
240
|
Verified
Not enough data
8.6
252
|
Verified
Not enough data
Performance
8.3
259
|
Verified
Not enough data
8.7
265
|
Verified
Not enough data
Local Search Optimization
8.9
592
|
Verified
9.3
41
8.4
545
|
Verified
8.5
34
8.4
517
|
Verified
8.7
40
8.3
530
|
Verified
8.2
31
7.9
514
|
Verified
8.3
34
8.8
577
|
Verified
9.0
39
Platform Basics
8.5
566
9.0
40
8.6
574
9.0
42
Agentic AI - Competitive Intelligence
7.0
73
Not enough data
Platform Data
Feature Not Available
8.2
35
Feature Not Available
7.9
34
8.1
530
7.9
33
Platform Content
7.3
469
7.5
27
Platform Reporting
8.0
545
8.8
39
8.3
552
8.6
38
Platform Basics
8.5
105
Not enough data
8.2
102
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
94
Not enough data
8.4
105
Not enough data
Content Planning
Feature Not Available
Not enough data
8.2
98
Not enough data
8.7
108
Not enough data
Marketing Campaign Performance
8.5
81
Not enough data
8.7
82
Not enough data
Agentic AI - Marketing Calendar
7.3
11
Not enough data
7.3
11
Not enough data
6.5
11
Not enough data
6.8
11
Not enough data
Other Features
8.4
106
Not enough data
8.9
92
Not enough data
SEO Auditing & Monitoring
8.7
1019
8.9
81
9.0
914
9.3
77
8.8
857
9.2
74
8.8
879
9.2
76
Agentic AI - SEO Tools
6.6
178
6.7
5
6.7
179
6.7
5
6.7
180
8.0
5
6.7
176
6.7
5
6.5
176
7.0
5
6.6
171
7.0
5
6.8
174
7.0
5
SEO Content & Rankings
8.2
1498
8.3
115
9.1
1633
8.9
128
8.8
1542
9.1
127
8.2
925
8.6
79
8.4
863
8.4
67
SEO Reporting
8.9
1602
8.8
128
8.6
1011
8.8
82
8.2
971
8.7
83
7.8
839
9.0
71
Generative AI
6.7
404
7.2
34
6.7
395
7.4
33
Content & Collaboration
8.8
193
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
181
Not enough data
Feature Not Available
Not enough data
8.2
164
Not enough data
Social Management
8.7
236
Not enough data
8.8
230
Not enough data
Feature Not Available
Not enough data
8.5
228
Not enough data
7.9
203
Not enough data
8.0
178
Not enough data
7.8
149
Not enough data
Agentic AI - Social Media Management
8.0
14
Not enough data
8.2
14
Not enough data
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
7.9
14
Not enough data
8.1
14
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Not enough data
Geographic Coverage
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Not enough data
Reporting
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Not enough data
Agentic AI - Media Monitoring
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
Generative AI
8.1
23
Not enough data
8.1
24
Not enough data
Platform Interoperability
8.4
79
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.8
97
Not enough data
Campaign Management
9.0
95
Not enough data
8.7
94
Not enough data
8.7
94
Not enough data
8.6
87
Not enough data
8.6
88
Not enough data
8.5
89
Not enough data
8.5
86
Not enough data
8.4
88
Not enough data
8.3
87
Not enough data
8.5
91
Not enough data
8.4
87
Not enough data
8.0
85
Not enough data
8.3
87
Not enough data
Targeting
8.6
89
Not enough data
8.5
85
Not enough data
8.5
84
Not enough data
8.7
84
Not enough data
Platform
8.4
87
Not enough data
8.7
94
Not enough data
8.9
93
Not enough data
8.9
94
Not enough data
8.6
90
Not enough data
8.6
89
Not enough data
8.4
83
Not enough data
8.5
85
Not enough data
8.5
88
Not enough data
Grammar Tools
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Not enough data
Writing Support
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Not enough data
Software Availability
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Not enough data
Generative AI
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Not enough data
Data collection
7.7
196
Not enough data
8.1
223
|
Verified
Not enough data
8.1
212
|
Verified
Not enough data
7.5
195
|
Verified
Not enough data
8.1
213
Not enough data
Segment Trending
8.6
245
|
Verified
Not enough data
8.1
232
|
Verified
Not enough data
8.3
238
|
Verified
Not enough data
7.3
200
Not enough data
Analysis
8.3
232
Not enough data
8.6
253
|
Verified
Not enough data
8.3
214
|
Verified
Not enough data
Platform
8.7
259
|
Verified
Not enough data
8.4
237
|
Verified
Not enough data
7.7
212
|
Verified
Not enough data
8.3
234
|
Verified
Not enough data
8.1
209
|
Verified
Not enough data
8.2
206
Not enough data
Agentic AI - Market Intelligence
7.0
32
Not enough data
6.8
32
Not enough data
Platform Basics
8.5
141
Not enough data
7.7
125
Not enough data
8.3
145
Not enough data
Platform Data
8.2
131
Not enough data
8.3
136
Not enough data
8.6
148
Not enough data
8.3
131
Not enough data
Agentic AI - Operational Risk Management
7.1
17
Not enough data
Planning
7.7
234
Not enough data
Publishing
7.7
236
Not enough data
Social Media
7.6
236
Not enough data
Planning
7.9
360
Not enough data
Generative AI
7.4
143
Not enough data
7.2
139
Not enough data
7.2
139
Not enough data
6.7
137
Not enough data
6.5
133
Not enough data
Agentic AI - Content Creation
7.1
46
Not enough data
7.0
46
Not enough data
7.2
46
Not enough data
7.1
46
Not enough data
7.2
47
Not enough data
7.3
46
Not enough data
7.3
46
Not enough data
AI Visibility & Tracking
7.8
68
Not enough data
7.7
75
Not enough data
Sentiment & Brand Analysis
7.8
64
Not enough data
6.3
55
Not enough data
Competitive Benchmarking
7.2
58
Not enough data
7.5
65
Not enough data
AI Content Optimization
7.7
61
Not enough data
7.7
61
Not enough data
Reporting & Alerts
6.7
55
Not enough data
7.5
65
Not enough data
Tools
Feature Not Available
7.6
34
8.2
664
8.0
40
Feature Not Available
7.4
34
Metrics
Feature Not Available
8.2
42
8.2
654
8.6
38
8.2
640
8.6
38
8.0
582
8.1
35
7.8
579
8.2
36
8.9
714
9.2
42
Agentic AI - Content Analytics
7.5
57
Not enough data
7.7
57
Not enough data
7.7
58
Not enough data
7.8
58
Not enough data
7.7
59
Not enough data
Marketing Operations
7.7
387
|
Verified
Not enough data
8.4
410
|
Verified
Not enough data
8.0
398
|
Verified
Not enough data
8.0
376
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
390
|
Verified
Not enough data
8.6
428
|
Verified
Not enough data
7.7
360
|
Verified
Not enough data
8.0
374
|
Verified
Not enough data
8.2
401
|
Verified
Not enough data
7.9
353
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.1
57
Not enough data
7.5
57
Not enough data
7.1
56
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Semrush and Web CEO are categorized as SEO Tools, Competitive Intelligence, Local SEO, and Content Analytics
Unique Categories
Semrush is categorized as Paid Search Intelligence, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Media Monitoring, Social Media Advertising, and Social Media Analytics
Web CEO has no unique categories
Reviews
Reviewers' Company Size
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Web CEO
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.5%
Information Technology and Services
8.8%
Computer Software
8.1%
Retail
3.8%
Internet
3.7%
Other
46.0%
Marketing and Advertising
31.4%
Internet
11.9%
Information Technology and Services
8.8%
Health, Wellness and Fitness
4.4%
Leisure, Travel & Tourism
2.5%
Other
40.9%
Discussions
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Some of my backlinks are considered toxic. What should I do?
2 Comments
CM
Some toxic backlinks are not terrible or urgent. Check each one to see where it is from. When possible remove these toxic links if they're not necessary....Read more
Do you provide any SEO recommendations?
2 Comments
CM
With your subscription hire a professional to assist you with the advanced plans on digging into the deep technical side of things. Understanding the...Read more
How do I view a ranking report for a certain date from the past?
2 Comments
Official Response from Web CEO
In your Rank Tracking report find the "Last scan (date)" button in the top left corner of the report menu and click it to open the calendar. Navigate to...Read more
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