I really like the WhatsApp integration feature, which helps me create automation sequences and workflows to manage the leads we get from Meta ads. Now, all replies are handled by WATI instead of our team having to manage them manually like before, and no lead follow-up gets missed. That’s been a real game changer for our automobile software company. Review collected by and hosted on G2.com.

The integrations could be simplified a bit. It’s not a major concern for us, but it’s still an area that could be improved. Review collected by and hosted on G2.com.

What I like best about Wati is its seamless integration capabilities and reliable performance. The API integration process is straightforward, which makes it easy to connect with our existing systems and automate workflows. It has helped us improve lead management efficiency and streamline communication. The platform performs consistently well, with quick response times and smooth day-to-day operations. Review collected by and hosted on G2.com.

One area where Wati could improve is in customization flexibility for certain workflows, as some advanced use cases require extra setup. At times, response handling and dashboard navigation can feel a bit limited when managing large volumes of leads. Improving these areas would make the platform even more efficient. Review collected by and hosted on G2.com.

What I like best about Wati is that it makes WhatsApp communication much more organized and manageable for our business. Instead of handling customer messages/leads randomly, everything comes into one proper dashboard where our team can track conversations, reply faster, and write notes about each lead. The broadcast and automation features are also useful, especially when we need to send marketing messages, updates, and follow-ups.

What I like best about Wati is that it is easy to connect with HubSpot, Zapier, Google Sheets, and others, and it makes it more practical because leads and customer details can be moved or updated without doing everything manually.

We used the Wati chatbot builder, and it is very easy to create, just drag and drop, add actions, and your chatbot is ready. You will find some chatbots already built in.

In terms of performance, it works well for regular customer communication, broadcasts, and team-based chat handling. We have never faced any lag issues, even when the chat volume is very high.

The pricing also feels reasonable when the business is actively using WhatsApp every day for leads, updates, and customer support.

The latest Instagram automation feature was needed, and we are happy that they have introduced it. It can literally reply to comments, capture leads from the Instagram inbox, and move them into the sales pipeline, making it ideal for high-engagement campaigns.

Talking about Support, Wati provides support through Live chat & Email. The response is fast and reliable every time we have contacted the support team.

Newly introduced AI features like Conversation Summary and CX score are no less than a game-changer in customer support or service. It optimizes the whole process and saves a lot of time for the customer and us in a big way. Review collected by and hosted on G2.com.

The pricing is also slightly higher than that of other vendors working in India, especially when you add WhatsApp conversation charges, platform fees, and user-based costs. Users with low-volume leads may feel it is expensive. Review collected by and hosted on G2.com.

I’ve been using WATI for more than 2 years now, and honestly, it has played a big role in how I handle conversations and sales on WhatsApp.

What I like the most is how simple it made automation. Earlier, managing leads manually on WhatsApp was messy and time-consuming. With WATI, I was able to set up flows for lead qualification, follow-ups, and even basic customer support without needing a technical background. It helped me bring some structure into my sales process.

The broadcast and segmentation features are also very useful. I can target the right audience instead of sending the same message to everyone, which improved my response rates.

Recently, their Instagram integration has been a solid addition. Being able to capture leads from Instagram DMs and bring them into the same system makes things much smoother. Now I don’t have to jump between platforms, and I can automate replies there as well, which is a big advantage if you're running ads or getting a lot of inbound messages.

Overall, if you're serious about WhatsApp marketing and conversational sales, WATI is a strong tool to start with and grow on. It helped me move from manual chatting to a more system-driven approach, which made a real difference in my business. Review collected by and hosted on G2.com.

Sometimes the interface feels a bit slow, and setting up more advanced automations could be more flexible. Also, pricing can feel a bit high as you scale Review collected by and hosted on G2.com.

I’ve been using WATI for more than 2 years now, and honestly, it has played a big role in how I handle conversations and sales on WhatsApp.

What I like the most is how simple it made automation. Earlier, managing leads manually on WhatsApp was messy and time-consuming. With WATI, I was able to set up flows for lead qualification, follow-ups, and even basic customer support without needing a technical background. It helped me bring some structure into my sales process.

The broadcast and segmentation features are also very useful. I can target the right audience instead of sending the same message to everyone, which improved my response rates.

Recently, their Instagram integration has been a solid addition. Being able to capture leads from Instagram DMs and bring them into the same system makes things much smoother. Now I don’t have to jump between platforms, and I can automate the comments on instagram posts, DMs as well, which is a big advantage if you're running ads or getting a lot of inbound messages.

That said, there are still areas where things can improve. Sometimes the interface feels a bit slow, and setting up more advanced automations could be more flexible. Also, pricing can feel a bit high as you scale.

Overall, if you're serious about WhatsApp marketing and conversational sales, WATI is a strong tool to start with and grow on. It helped me move from manual chatting to a more system-driven approach, which made a real difference in my business. Review collected by and hosted on G2.com.

Nothing dislike about wati. I felt evereything is great. but you have improve the support Review collected by and hosted on G2.com.

WATI has been a game-changer for streamlining our customer communication, especially with its intuitive WhatsApp automation and shared team inbox. The ability to manage high volumes of queries efficiently while maintaining a personalised touch has significantly improved our response times and customer satisfaction. Features like broadcast messaging and easy integration into our existing workflows have made it a valuable tool for both marketing campaigns and day-to-day engagement. Review collected by and hosted on G2.com.

One minor drawback is that some of the more advanced features; like deeper customisation or reporting can feel a bit limited unless you move to higher-tier plans, which may not suit every budget. Review collected by and hosted on G2.com.

It is very easy to use and suitable and understandable for any age group people. Their Instagram integration feature is excellent. What I like the most about Wati is, they keep improving according to the new technology needs. Yes, it is. Because I find Wati as a value-for-money product while considering where I am heading to. I really require client's response management and automation in WhatsApp and Instagram, and I find Wati as the right product that meets my needs. Yes, it is. Because I find Wati as a value-for-money product while considering where I am heading to. I really require client's response management and automation in WhatsApp and Instagram, and I find Wati as the right product that meets my needs. Review collected by and hosted on G2.com.

There is nothing to dislike about Wati, it's just perfect. Review collected by and hosted on G2.com.

Its UI and ongoing product updates stand out. Wati is one of the first in the market to keep delivering solid updates that help improve WhatsApp deliverability. Review collected by and hosted on G2.com.

The sent delivery numbers from the Meta API sometimes show a mismatch. But their support is really good and helpfull as a agency member I get quick support to resolve this with the team, Review collected by and hosted on G2.com.

I really like the timely customer service that Wati offers. We have faced different difficulties and the advisors in charge have always been prompt and attentive to help us. Additionally, we use tools like chatbots which turn out to be very practical and useful, as we handle different audiences and content daily, and they make it easier for us to send information in a structured way. Also, the analytics part is very valuable to us because it controls the number of messages sent, and we use the template message tool. Review collected by and hosted on G2.com.

I believe that a deeper training should be conducted or directly reviewed with Meta, because there are people who do not receive the information, they appear as failed contacts, and many times we are told to wait a few days before we can send them the message. Sometimes months go by, and people receive nothing, which causes some annoyance among clients because they wonder why this happens. We have communicated with the Wati team, and they tell us that this issue comes directly from Meta, but it would be very appropriate to seek an alternative for those contacts. Review collected by and hosted on G2.com.

I love Wati's UI and overall functionality. It's very well designed and easy to use. Once you get the hang of it, you can do so much in support and sales automation. Features like AI-assisted templates management, cohorts, and now Instagram integration are all very useful features and add-ons. The APIs are also very straightforward. AI-assisted templates help us get templates approved quicker from Meta, and the pre-built cohorts allow us to effectively target specific user groups with broadcast messages. Review collected by and hosted on G2.com.

- The mobile app could have more features like template approvals and outbound campaigns + reports view. - SMS integration should be default available (as fallback incase WhatsApp messages fail) without 3rd party integration. - Astra AI should not be a different product and be part of Wati ecosystem. Review collected by and hosted on G2.com.