VeeFly Features
Campaign Management & Optimization (17)
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Paid Keyword Optimization
Helps find the right keywords to drive relevant traffic to your website.
Bid Rules
Able to set rules to minimize pay per click cost or maximize conversions from your keywords.
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Ad Creation and Editing
Can manage and bulk upload changes to multiple platforms.
Ad and Landing Page Scheduling
Automate copy changes by scheduling changes in advance.
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Scenario Planning
Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign.
Portfolio Bid Optimization
Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return.
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Advanced Targeting Options
Target customers by options beyond keywords such as location, time of day or week, or by devices.
Offline Capabilities
Able to quickly make bulk changes through a desktop editor.
Extensions
Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads.
Product Listing Ads
Supports product listing ads, allowing users to edit ads and track PLA performance.
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Budget Execution & Monitoring
Set a budget plan and automate it’s execution with monitoring capabilities.
Audience Targeting
Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
Social Media Monitoring
Track activity on sites such as Facebook, Twitter, Instagram, etc.
Web Traffic Monitoring
Monitor the IP addresses of the incoming traffic
Real-Time Monitoring
Active monitoring of systems, applications, or networks
Conversion Rate Optimization
Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)
Campaign Planning
Plan and strategize marketing campaigns
Analytics & Administration (9)
Ad and Conversion Tracking
Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions.
Attribution
Able to track click path of users that come to your site via paid search and if they convert to customers.
Reports
Reports created by the user to cater to specific metrics and key performance indicators.
ROI Tracking
Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Goal Setting/Tracking
Establish measurable goals and objectives and track their progress over a specific period of time
Keyword Tracking
Track and monitor a specific set of keywords
Scheduled/Automated Reports
Set a time to generate routine reports automatically
Click Tracking
Track the amount of clicks on individual products to measure campaign results
Platform (14)
APIs
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Notifications
Able to set custom alerts to notify you of changes to key performance indicators.
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Customization
Able to customize metrics and other platform features based on personalized needs.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
Provides features to allow scaling for large organizations.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization
Enables users to view and transact business with the same content in multiple languages and currencies.
Performance Management
Organize and manage the accomplishments and development of employees or performance of applications or systems
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
Bid Management
Share bid details, archive bids, and create bid requests to assist in bid solicitation and quote comparison
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Advertising Management
Manage advertising space and its sales within your network or publication
Budget Management
Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure
Additional Functionality (24)
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Account Alerts
Informs of any account changes and notifications
Campaign Segmentation
Group campaigns by project, client, or campaign for better management.
For PPC Campaigns
To be used for PPC specific marketing campaigns
Data Import/Export
Import and export data to and from software applications
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Geotargeting
Geographic location of visitors determines behavior of the software
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Data Visualization
Graphical representation of data
Fraud Detection
Identify and prevent suspicious activity
Real-Time Analytics
Analyze and gain insights into data in real-time
Multi-Campaign
Manage multiple campaigns in one system
Landing Pages/Web Forms
Create landing pages or online forms designed to capture new leads and prospects
Real-Time Updates
Receive system updates as soon as any changes are made
Keyword Research Tools
Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns
URL Builder
Real-Time Reporting
Active reporting of data and metrics
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Campaign Analytics
Track and interpret campaign performance metrics
Web Traffic Reporting
Collect and analyze traffic data about website visitors
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
