--- title: Upfluence Reviews meta_title: 'Upfluence Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 140 reviews by the users' company size, role or industry to find out how Upfluence works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 140 scale: '5' date_modified: '2026-10-23' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing ---

Upfluence Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the seamless campaign management with Upfluence, making scaling and influencer outreach effortless and effective. (4 mentions)
Users commend Upfluence for its responsive and helpful customer support, enhancing their overall experience and efficiency. (3 mentions)
Users value the sales increase capabilities of Upfluence, benefiting from improved tracking and effective influencer outreach. (3 mentions)
Users appreciate the excellent communication support from Upfluence, enhancing their campaign onboarding and management experience. (2 mentions)
Users find the customer service extremely helpful, enhancing their experience and supporting effective influencer management. (2 mentions)
Users find Upfluence's interface too complicated for average businesses, requiring extensive training and dedicated personnel. (2 mentions)
Users experience authentication issues with Upfluence, such as invites being sent to the wrong email addresses. (1 mentions)
Users find the UI too complicated for average businesses, requiring dedicated personnel for effective use. (1 mentions)
Users desire better automation options for invoicing and email flows in Upfluence to enhance usability. (1 mentions)
Users desire more automation options in Upfluence, including automatic invoices and enhanced email flow conditions. (1 mentions)

5 Pros or Advantages of Upfluence

5 Cons or Disadvantages of Upfluence

Upfluence Reviews (140)

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Reviews

Upfluence Reviews (140)

View 1 Video Reviews
4.6
140 reviews
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KG
Keven G.
Influencer Manager
Small-Business (50 or fewer emp.)
"Upfluence provides an easy way to search and communicate with influencers en masse!"
4/5
What do you like best about Upfluence?

There's a ton of filters to help you search, as well as a vast database of influencers to select. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

There's quite a few tech bugs / product inconveniences in the way the tool operates. For example, if there's an unread message from an influencer, sometimes it is marked as such, other times you have to manually scroll through to ensure everything's been seen and read. When your search yields too many influencers, the profiles take a very long time to fully load - and in some cases, the wrong photos load (one influencer will be seen across several profiles, etc). Review collected by and hosted on G2.com.

CF
Carol F.
Project Manager
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Nice platform to manage influencer campaigns"
5/5
What do you like best about Upfluence?

The dashboard is easy to understand and use. The relationship management is good too. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

We don't have the platform in Portuguese (Brazil). We don't have many options to contact the Influencer, only email, and sometimes we need a number too. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
AC
Verified User in Consumer Goods
Small-Business (50 or fewer emp.)
"Very good experience"
5/5
What do you like best about Upfluence?

Upfluence is a very good plateform to find the best influenceurs related to your business.

Yina held me a lot during the formation to use and understand at its best all the functionnalities that upfluence has.

It's easy to set up a campaign and to do influenceurs briefs thanks to amazing templates. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

Nothing. All the experience was great and above all Yina, the upfluence consultant Review collected by and hosted on G2.com.

Nancy M.
NM
Nancy M.
Regional Territory Manager
Small-Business (50 or fewer emp.)
"Great tool for e-commerce"
5/5
What do you like best about Upfluence?

As an e-commerce business, we really needed to find a tool integrated with our CMS to be able to track the sales generated by influencers easily, and Upfluence is perfect for that. We launched several campaigns offering promo codes to influencers for them to share with their followers, and we are now able to track all the business generated by them sharing their codes; that's a lot of time saved for our team! Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

We would have liked to test it before..... Review collected by and hosted on G2.com.

Kai S.
KS
Kai S.
CEO
Small-Business (50 or fewer emp.)
"Amazing software"
5/5
What do you like best about Upfluence?

The extension is very useful and informative. Such a game-changer. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

I wouldn't say there are any major disadvantages. However, the whole idea of doing a calendly meeting just for signing up is too much. Review collected by and hosted on G2.com.

CM
Clara M.
Influencer Marketing Specialist
Enterprise (> 1000 emp.)
"Life and time saving tool."
5/5
What do you like best about Upfluence?

How easy it is to contact people and manage campaigns Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

The fact that I don't have anything to connect any other platforms apart from Shopify and Woocommerce Review collected by and hosted on G2.com.

Response from Barbara Guet of Upfluence

Thank you Clara for your review!

We have more available integrations as the platform connects with Klaviyo, Magento, Zapier, and more! Feel free to consult our integration page for more information.

See how Upfluence improved
Verified User in Apparel & Fashion
CA
Verified User in Apparel & Fashion
Mid-Market (51-1000 emp.)
"Good tool for influencer's research worldwide and analytics."
4/5
What do you like best about Upfluence?

The tool helped me research influencers all over the world and provide useful insights that help in the final selection. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

The research filters could be more detailed. Review collected by and hosted on G2.com.

susan m.
SM
susan m.
avionics technician
Small-Business (50 or fewer emp.)
"Easy to use & Great Team"
3.5/5
What do you like best about Upfluence?

It's great to have everything we need in one place and don't have to bother trying to find and manage everything in spread sheets anymore. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

There are a few minor changes that could be made to improve things, for example more advanced options within the emailing tool, but overall we love the platform. Review collected by and hosted on G2.com.

Moritz T.
MT
Moritz T.
Partner
Small-Business (50 or fewer emp.)
"Working with Upfluence Cross Vertical for multiple brands"
4.5/5
What do you like best about Upfluence?

We love the ability to have a CRM system which helps us with driving campaign's, recruit influencers and affiliates, a central communication hub and helps us to analyze our existing customer base to see if they would be brand ambassadors for our client. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

I wouldn't say I dislike anything as Upfluence is a huge level up from the platform we were using. There are few "Nice to haves" we would love to see happen with some of your integration partners such as Refersion and Klayvio to help with onboarding, campaign management and how the information is shared between platforms. Also It would be great if you allowed Admins to assign roles/levels to users for sharing etc. With the current state in having a single level assigned to all users we are at risk with less experience employees deleting information or changing search parameters etc and there is no notification process of letting us know when someone makes a change to a campaign etc, so the only way to see the change unless the person tells us is reviewing information before we run a search. Review collected by and hosted on G2.com.

James R.
JR
James R.
Chief Executive Officer
Mid-Market (51-1000 emp.)
"Upfluence Rocks!"
4.5/5
What do you like best about Upfluence?

We love everything about Upfluence! It has really given us a whole new level of control and campaign management that lets us monitor and run our campaigns easier and more efficiently. They provide key information so that it's quick and easy to make campaign decisions. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

We had an issue a few times connecting influencers or finding specific influencers. But on the other hand, the customer service team was very helpful and quick Review collected by and hosted on G2.com.