# Taboola vs Outbrain for a content marketing team that wants to distribute articles and drive qualified traffic without paying premium display CPMs?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hello G2 folks. The classic question for content teams is Taboola vs Outbrain when you want to distribute articles and drive qualified traffic without paying premium display CPMs. I dug into G2 reviews for both in the<a class="a a--md" elv="true" href="https://www.g2.com/categories/native-advertising"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/native-advertising">native advertising</a> category, and the honest read is that neither earns glowing marks in this dataset, so I've added a few content-distribution alternatives worth weighing. Here's what the reviews suggest:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/taboola-realize/reviews"><strong>Realize</strong></a> (Taboola's platform): reviewers credit strong targeting, fast approvals and useful AI enhancements, though several say the platform is hard to navigate.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/outbrain-direct-response-by-teads/reviews"><strong>Outbrain Direct Response by Teads</strong></a>: its publisher network and reach are respected, but multiple reviewers flagged traffic-quality complaints, so tight exclusion lists and placement checks matter here.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/sharethrough/reviews"><strong>Sharethrough</strong></a>: comes up for inventory quality and contextual categories, a fit if you care about where your articles actually land.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/nativo/reviews"><strong>Nativo</strong></a>: reviewers rate its native article and video formats highly for reading like real editorial content.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/dianomi/reviews"><strong>Dianomi</strong></a>: noted for placing content alongside premium editorial, especially for finance and B2B audiences.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For content teams that ran both Taboola and Outbrain, which one delivered more qualified on-site engagement rather than just cheap clicks? And did any of these alternatives beat both on CPM for straightforward article distribution?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: about 1 month ago
- Net upvotes: 2


## Comments
### Comment 1

&lt;p&gt;Both Taboola and Outbrain can easily purchase inexpensive clicks for article distribution; however, their true test lies in qualified on-site engagement. Reviewers often flag navigation issues with Taboola and traffic quality concerns with Outbrain, so maintaining strict exclusion lists is crucial regardless. If the landing environment is important, a contextual platform with high inventory quality is worth considering and pricing against both options.&lt;/p&gt;

##### Comment Metadata
- Posted at: 20 days ago
- Author title: Marketer





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