--- title: Upfluence Reviews meta_title: 'Upfluence Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 140 reviews by the users' company size, role or industry to find out how Upfluence works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 140 scale: '5' date_modified: '2026-10-23' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing ---

Upfluence Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the seamless campaign management with Upfluence, making scaling and influencer outreach effortless and effective. (4 mentions)
Users commend Upfluence for its responsive and helpful customer support, enhancing their overall experience and efficiency. (3 mentions)
Users value the sales increase capabilities of Upfluence, benefiting from improved tracking and effective influencer outreach. (3 mentions)
Users appreciate the excellent communication support from Upfluence, enhancing their campaign onboarding and management experience. (2 mentions)
Users find the customer service extremely helpful, enhancing their experience and supporting effective influencer management. (2 mentions)
Users find Upfluence's interface too complicated for average businesses, requiring extensive training and dedicated personnel. (2 mentions)
Users experience authentication issues with Upfluence, such as invites being sent to the wrong email addresses. (1 mentions)
Users find the UI too complicated for average businesses, requiring dedicated personnel for effective use. (1 mentions)
Users desire better automation options for invoicing and email flows in Upfluence to enhance usability. (1 mentions)
Users desire more automation options in Upfluence, including automatic invoices and enhanced email flow conditions. (1 mentions)

5 Pros or Advantages of Upfluence

1. Campaign Management
Users appreciate the seamless campaign management with Upfluence, making scaling and influencer outreach effortless and effective.
See 4 mentions

See Related User Reviews

Verified User
U

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Campaign outreach made easy"

What do you like about Upfluence?

We have a Shopify store, and I love how well it integrates with Upfluence. We didn’t use any software before to manage our campaigns, and it’s really

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Great Influencer Management Software"

What do you like about Upfluence?

The platform is great, to have everything you need regarding influencer management in one place is priceless, especially if you have a small team. Als

2. Customer Support
Users commend Upfluence for its responsive and helpful customer support, enhancing their overall experience and efficiency.
See 3 mentions

See Related User Reviews

Charles R.
CR

Charles R.

Small-Business (50 or fewer emp.)

5.0/5

"Upfluence won me over"

What do you like about Upfluence?

The onboarding people are nice and onboarding went smoothly. Their in-house management is awesome. Best customer service you could ask for. The platfo

MA

Madalina A.

Small-Business (50 or fewer emp.)

5.0/5

"Great Platform for Influencer Marketing and Campaign Management"

What do you like about Upfluence?

We’ve been using Upfluence for 7 months to manage our influencer marketing campaigns, and it has made the process much smoother and more efficient. Th

3. Sales Increase
Users value the sales increase capabilities of Upfluence, benefiting from improved tracking and effective influencer outreach.
See 3 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

1.0/5

"Way to difficult for both user and creators."

What do you like about Upfluence?

Spent 6 months using Upfluence and found it to be so time-consuming and unintuitive to use that I had to force myself to go on every day and find crea

Verified User
U

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Campaign outreach made easy"

What do you like about Upfluence?

We have a Shopify store, and I love how well it integrates with Upfluence. We didn’t use any software before to manage our campaigns, and it’s really

4. Communication
Users appreciate the excellent communication support from Upfluence, enhancing their campaign onboarding and management experience.
See 2 mentions

See Related User Reviews

Verified User
U

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Campaign outreach made easy"

What do you like about Upfluence?

We have a Shopify store, and I love how well it integrates with Upfluence. We didn’t use any software before to manage our campaigns, and it’s really

RB

Rachael B.

Mid-Market (51-1000 emp.)

5.0/5

"Easy To Navigate Platform For Bulk Outreach to Influencers, Good Support Team"

What do you like about Upfluence?

Had an Individual Onboarding in my package which made set up and adaption super easy as they walked me through each step and gave me customized traini

5. Helpful
Users find the customer service extremely helpful, enhancing their experience and supporting effective influencer management.
See 2 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Great product and smooth onboarding!"

What do you like about Upfluence?

Product has been great so far and Sarah was super helpful with onboarding!

An L.
AL

An L.

Small-Business (50 or fewer emp.)

5.0/5

"Great insights into the Influencer world and Great Customer Service"

What do you like about Upfluence?

The platform provides great insights of what's behind the Influencers. Easy to manage multiple influencers and payout process is intuitive. On top of

5 Cons or Disadvantages of Upfluence

1. Initial Complexity
Users find Upfluence's interface too complicated for average businesses, requiring extensive training and dedicated personnel.
See 2 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

1.0/5

"Way to difficult for both user and creators."

What do you dislike about Upfluence?

Way too complicated for an average business to use unless you have a full-time dedicated person who spends all day doing nothing else. Don't believe t

EX

Even X.

Mid-Market (51-1000 emp.)

5.0/5

"The Campaign tool saves tons of time on manual tasks, boosts efficiency, and halved my IM team"

What do you dislike about Upfluence?

Since it offers all features from finding influencers to tracking campaign performance, it took me 2-3 meetings with their team before I felt masterin

2. Authentication Issues
Users experience authentication issues with Upfluence, such as invites being sent to the wrong email addresses.
See 1 mentions

See Related User Reviews

RB

Rachael B.

Mid-Market (51-1000 emp.)

5.0/5

"Easy To Navigate Platform For Bulk Outreach to Influencers, Good Support Team"

What do you dislike about Upfluence?

The initial invite email went to my supervisor instead of me so it took an extra day to get the link to my email.

3. Complexity
Users find the UI too complicated for average businesses, requiring dedicated personnel for effective use.
See 1 mentions

See Related User Reviews

James A.
JA

James A.

Mid-Market (51-1000 emp.)

5.0/5

"Effortless Sourcing and Seamless Outreach Tool"

What do you dislike about Upfluence?

some of the UI could be made a little more efficient however is mostly very user friendly

4. Limited Data
Users desire better automation options for invoicing and email flows in Upfluence to enhance usability.
See 1 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Great Influencer Management Software"

What do you dislike about Upfluence?

The only thing I would improve would be to have automatic invoices when topping up the Upfluence Pay account and also more options to automate the ema

5. Limited Options
Users desire more automation options in Upfluence, including automatic invoices and enhanced email flow conditions.
See 1 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Great Influencer Management Software"

What do you dislike about Upfluence?

The only thing I would improve would be to have automatic invoices when topping up the Upfluence Pay account and also more options to automate the ema

Top-Rated Alternatives

Sprout Social Influencer Marketing
Sprout Social Influencer Marketing
4.3/5(414)
CreatorIQ
CreatorIQ
4.6/5(591)
GRIN
GRIN
4.5/5(483)

Upfluence Reviews (140)

View 1 Video Reviews
Reviews

Upfluence Reviews (140)

View 1 Video Reviews
4.6
140 reviews
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
Here's how.
Daria G.
DG
Daria G.
Digital Project Manager
Small-Business (50 or fewer emp.)
"The best full-scale influencer marketing tool in the market"
5/5
What do you like best about Upfluence?

* Excellent database worldwide

* The possibility to dig into your CRM and find influenceable profiles within it

* Great analytics

* Honest pricing

* Great customer success managers

* Good campaign management Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

Everything is great

I have tested more than 10 influencer tools. Upfluence is the best in the market. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
UL
Verified User in Leisure, Travel & Tourism
Small-Business (50 or fewer emp.)
"Great marketing tool !"
5/5
What do you like best about Upfluence?

Upfluence is amazing, I never knew it would be so easy to find influencers in my niche. Instead of spending hours scrolling on social media to find the perfect influencer, Upfluence just delivers them. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

The only thing I would improve is to be able to see a suggested price for Tiktok. We can see how much we should pay an influencer on Instagram, but we don't have the suggested prices about Titkok yet :) Review collected by and hosted on G2.com.

Vijaykumar H.
VH
Vijaykumar H.
Managing Director
Small-Business (50 or fewer emp.)
"Very helpful tool"
5/5
What do you like best about Upfluence?

As a Brand Owner it helps in giving lot of insights about Influencers that too across various Platforms Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

The extension in the Laptop Browser is very helpful , it would be great if Mobile version of it is launched too . Review collected by and hosted on G2.com.

Greg L.
GL
Greg L.
Director of Marketing
Small-Business (50 or fewer emp.)
"This tool is honestly incredible!"
5/5
What do you like best about Upfluence?

I love the influencer search function, it's helped me tremendously. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

I would like to see the influencers my competitors are using. Review collected by and hosted on G2.com.

Zaid A.
ZA
Zaid A.
Head Of Digital Marketing
Small-Business (50 or fewer emp.)
"Must check out Upfluence if you wanna promote product via some of the top online influencers."
4.5/5
What do you like best about Upfluence?

It Increases products exposure, and gets more followers on social media. It worked for both ways for me at least! Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

If the interface could have a little fewer elements then it would be great. Review collected by and hosted on G2.com.

Rodrigo R.
RR
Rodrigo R.
Core Instructor
Small-Business (50 or fewer emp.)
"Very useful software to analyze influencer"
5/5
What do you like best about Upfluence?

The tool is straightforward to use, and you get beneficial insights on Instagram and Youtube Profiles. It is handy analyzing your competitors and also compare your results with others. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

It takes a while to provide feedback on small accounts with less than 10k followers. Review collected by and hosted on G2.com.

Aline P.
AP
Aline P.
Influencer Marketing Analyst
Small-Business (50 or fewer emp.)
"Became my favorite platform for campaigns"
5/5
What do you like best about Upfluence?

The customer support, influencer outreach and campaign process is very helpful. The entire process is fast, I can do my analyses, research and assessment of influencers with quality. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

I have no negative points to comment. I didn't find usability issues. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
AH
Verified User in Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
"So Easy To Find The Right Influencers"
5/5
What do you like best about Upfluence?

Makes it really easy to filter out influencers who are going to be outside your target demographics.

Links with Gmail very easily too Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

Nothing to dislike, it's just an overall great tool Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Satisfied Upfluence client here!"
5/5
What do you like best about Upfluence?

I got the best customer support. I got the proper training and the right resources to use to set up a campaign for influencer marketing. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

I am looking at the bright side here... since I have a 12 month contract, I need to really utilize the software, the resources and the support to make sure I get my monies worth. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
AH
Verified User in Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
"Upfluence is the BEST!"
5/5
What do you like best about Upfluence?

The convenient and easy options to track and manage influencers from one dashboard has been so helpful in our vetting & overall flow with finding and contacting influencers for our brand. I use the Upfluence extension on a daily basis and it makes my daily vetting process so streamlined.

It's truly an all-in-one platform for finding influencers, reaching out with campaign details, letting influencers select products, approving their assets and tracking performance! Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

It's too hard to find anything to dislike about Upfluence. Maybe that I didn't discover it sooner! Review collected by and hosted on G2.com.
Categories on G2
Explore More