--- title: Upfluence Reviews meta_title: 'Upfluence Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 140 reviews by the users' company size, role or industry to find out how Upfluence works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 140 scale: '5' date_modified: '2026-10-23' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing ---

Upfluence Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the seamless campaign management with Upfluence, making scaling and influencer outreach effortless and effective. (4 mentions)
Users commend Upfluence for its responsive and helpful customer support, enhancing their overall experience and efficiency. (3 mentions)
Users value the sales increase capabilities of Upfluence, benefiting from improved tracking and effective influencer outreach. (3 mentions)
Users appreciate the excellent communication support from Upfluence, enhancing their campaign onboarding and management experience. (2 mentions)
Users find the customer service extremely helpful, enhancing their experience and supporting effective influencer management. (2 mentions)
Users find Upfluence's interface too complicated for average businesses, requiring extensive training and dedicated personnel. (2 mentions)
Users experience authentication issues with Upfluence, such as invites being sent to the wrong email addresses. (1 mentions)
Users find the UI too complicated for average businesses, requiring dedicated personnel for effective use. (1 mentions)
Users desire better automation options for invoicing and email flows in Upfluence to enhance usability. (1 mentions)
Users desire more automation options in Upfluence, including automatic invoices and enhanced email flow conditions. (1 mentions)

5 Pros or Advantages of Upfluence

5 Cons or Disadvantages of Upfluence

Upfluence Reviews (140)

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Reviews

Upfluence Reviews (140)

View 1 Video Reviews
4.6
140 reviews
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Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Nice but needs improvement"
4/5
What do you like best about Upfluence?

The fact that we can contact the influencers directly from the platform Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

The accuracy of the stats and the complexity of some options

The fact that my list are disappearing from time to time Review collected by and hosted on G2.com.

Veronika S.
VS
Veronika S.
Social Media Manager
Small-Business (50 or fewer emp.)
"Great Influencer Tool"
4.5/5
What do you like best about Upfluence?

I mostly use the Influencer search section which really helps to narrow down my search thanks to all the available search parameters. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

I feel like sometimes the results in the influencer search section are too vast. It's difficult sometimes to know how "niche" the genre of your wanted influencer type should be in order to achieve the results you need. Review collected by and hosted on G2.com.

Kendall C.
KC
Kendall C.
Sr. Producer
Small-Business (50 or fewer emp.)
"LOVE this platform for finding new influencers!"
5/5
What do you like best about Upfluence?

I personally enjoy how granular the tools are for finding influencers. I use the tool to find particular niche influencers and love it. I also am a huge fan of the google chrome plugin - helpful for recruiting and finding engagement metrics. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

I have used other platforms for campaigns so I didn't love the campaign feature. However, it is still helpful for organizing your projects. Review collected by and hosted on G2.com.

Verified User in Consumer Electronics
AC
Verified User in Consumer Electronics
Small-Business (50 or fewer emp.)
"Good data base, easy to reach out to influencer"
3.5/5
What do you like best about Upfluence?

The extension app is really cool. You can basically look up influencer's data when you are browsing on social media. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

The email system. Once someone else joined the chat/email window, when you reply to the message, you would only be able to reply to the original person. Basically, replay to all doesn't work. Review collected by and hosted on G2.com.

Verified User in Online Media
UO
Verified User in Online Media
Mid-Market (51-1000 emp.)
"It is a great platform to help streamline outreach efforts to content creators and influencers"
4.5/5
What do you like best about Upfluence?

I really like the integrated mailbox option Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

I think it can be a bit difficult to fully understand the work flow Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Great tool for finding influencers"
4.5/5
What do you like best about Upfluence?

I love Upfluence's creator search function and how you can really drill down to find the best influencers for your campaigns. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

I do feel that the interface could be a bit more user friendly though. Review collected by and hosted on G2.com.

Tomas M.
TM
Tomas M.
S
Small-Business (50 or fewer emp.)
"Very useful tool"
5/5
What do you like best about Upfluence?

I work with influencers and I use this tool to search and analyze what influencer is a good fit for me: followers growth, engagement over time, audience demographics. This tool is awesome, easy to use, and gets the job done!

Definitely recommend it. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

I'd like to have 100% information en the followers demographic, meaning the countries percentages. Review collected by and hosted on G2.com.

Mohammad M.
MM
Mohammad M.
Digital Marketing Coordinator
Small-Business (50 or fewer emp.)
"Very Useful Influencer Tool"
5/5
What do you like best about Upfluence?

I mostly use this tool to search and analyze what influencer is a good fit for our business:

* Engagement rate over time

* Audience demographics Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

Missing or incomplete statistics for some profiles Review collected by and hosted on G2.com.

Verified User in Telecommunications
AT
Verified User in Telecommunications
Small-Business (50 or fewer emp.)
"I love to find KOLs from upfluence"
4.5/5
What do you like best about Upfluence?

I searched online for a while to find a suitable platform to work with KOLs, until I found Upfluence. That's the best platform for us to outreach KOLs online. The price is affordable and the support is very timely. You can find the right influencers based on different keywords, community numbers, locations, age, and more. As long as you use this platform, you can find any KOLs you need within hours. No more emails from YouTube one by one, no more being rejected by any other KOLs directly if emailed by personal emails. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

Sometimes, the information may not be the latest, and you need to confirm if the influencers own the channel or not. Review collected by and hosted on G2.com.

Laura M.
LM
Laura M.
Digital Project Manager
Mid-Market (51-1000 emp.)
"Not recommended"
2.5/5
What do you like best about Upfluence?

Influencers discover tool and to be able to create unlimited lists for several projects. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

You cannot download the info in excel, for ex. usernames Review collected by and hosted on G2.com.