--- title: Upfluence Reviews meta_title: 'Upfluence Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 140 reviews by the users' company size, role or industry to find out how Upfluence works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 140 scale: '5' date_modified: '2026-10-23' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing ---

Upfluence Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the seamless campaign management with Upfluence, making scaling and influencer outreach effortless and effective. (4 mentions)
Users commend Upfluence for its responsive and helpful customer support, enhancing their overall experience and efficiency. (3 mentions)
Users value the sales increase capabilities of Upfluence, benefiting from improved tracking and effective influencer outreach. (3 mentions)
Users appreciate the excellent communication support from Upfluence, enhancing their campaign onboarding and management experience. (2 mentions)
Users find the customer service extremely helpful, enhancing their experience and supporting effective influencer management. (2 mentions)
Users find Upfluence's interface too complicated for average businesses, requiring extensive training and dedicated personnel. (2 mentions)
Users experience authentication issues with Upfluence, such as invites being sent to the wrong email addresses. (1 mentions)
Users find the UI too complicated for average businesses, requiring dedicated personnel for effective use. (1 mentions)
Users desire better automation options for invoicing and email flows in Upfluence to enhance usability. (1 mentions)
Users desire more automation options in Upfluence, including automatic invoices and enhanced email flow conditions. (1 mentions)

5 Pros or Advantages of Upfluence

5 Cons or Disadvantages of Upfluence

Upfluence Reviews (140)

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Reviews

Upfluence Reviews (140)

View 1 Video Reviews
4.6
140 reviews
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Erica W.
EW
Erica W.
Blog Contributor
Small-Business (50 or fewer emp.)
"I love it!! Best influencers finding tool"
4.5/5
What do you like best about Upfluence?

it makes it so easy to find influencers with the prerequisites set by my clients, I love the keyword search feature Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

it's hard to find other platforms besides Instagram and youtube. Review collected by and hosted on G2.com.

QV
Quentin V.
Mid-Market (51-1000 emp.)
"Really impressed !"
5/5
What do you like best about Upfluence?

The software is easy to use, has a lot of features, and is very customizable. The customer support is also excellent, and the team is always available to help us whenever we need it. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

There are no significant downsides to this software. Review collected by and hosted on G2.com.

Verified User in Medical Practice
UM
Verified User in Medical Practice
Small-Business (50 or fewer emp.)
"good service"
4.5/5
What do you like best about Upfluence?

Kevin the CEO is a good guy and wants customers to succeed Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

The platform takes some time to learn. Make sure you have a dedicated team to learn how to use it. Review collected by and hosted on G2.com.

VD
Vincent D.
Enterprise (> 1000 emp.)
"Excellent software for managing collaborations"
5/5
What do you like best about Upfluence?

It is very user-friendly, and it has helped us streamline our inventory management process. The customer service has also been providing great training and useful tips. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

Nothing very negative to say about the software. It is only in English but it's the case of all Saas I'm using. Review collected by and hosted on G2.com.

Candela  G.
CG
Candela G.
Brand Manager
Mid-Market (51-1000 emp.)
"A game changer for my team"
5/5
What do you like best about Upfluence?

As a Brand Manager with long experience in influencer marketing, Upfluence was not an unknown software for me. The free software version was the most useful tool I had during past work experiences where the budget to work with was tight, so now that I am in a company where we have the opportunity to invest in tools that can improve our work it was a pleasure to find out that the premium Upfluence service is a game-changer for this profession. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

Honestly there aren't many things that I don't like about upfluencer, I find it a very useful tool. However, I wish it could have more extended data about smaller influencers and Latin American based profiles Review collected by and hosted on G2.com.

Verified User in Market Research
UM
Verified User in Market Research
Small-Business (50 or fewer emp.)
"Horrible - Limited Capabilities + Not Worth the $"
0/5
What do you like best about Upfluence?

The platform houses some decent information, but it does not compare to other competitor platforms that offer more advanced capabilities. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

Customer Service was sparse, and the renewal process was very sneaky. Review collected by and hosted on G2.com.

Kelianne L.
KL
Kelianne L.
Influencer Marketing Manager
Small-Business (50 or fewer emp.)
"Great influencer manager and search tool"
5/5
What do you like best about Upfluence?

What worked best for us was the influencer search tool: it helped us target the audience we needed for campaigns and as well find new creators to work with. The filters are great and the reports for each influencer was very useful! Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

The managing tool for influencer campaigns is difficult to adjust, and limited and I found it a bit impersonal to work with (as influencer relations are important). Review collected by and hosted on G2.com.

Joshua W.
JW
Joshua W.
Manager, Influencer & Social Media Marketing
Small-Business (50 or fewer emp.)
"If you want both data and freedom, Upfluence is the only choice for influencer marketing."
5/5
What do you like best about Upfluence?

Most influencer platforms are opt-in on both the brand side and influencer side. This is extremely limiting and doesn't provide many benefits. The best part about Upfluence is that they make finding influencers from their massive non-opt-in database easy and they give you all the data you need to make the right decision. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

If I want to nit-pick a bit, their email functionality could use some tweaking. It does a great job when sending initial emails and letting you know when someone opens an email, but as doesn't handle people being copied "cc'd" on an email very well. Review collected by and hosted on G2.com.

CT
Carlos T.
Owner
Small-Business (50 or fewer emp.)
"Has everything you need to find the perfect influencer"
5/5
What do you like best about Upfluence?

The ease of the interface and detailed metrics for each individual account. Loved the rating systems for engagement and recommended pricing points based on those metrics. Overall a beautiful system that will be very useful moving forward. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

This is not something upfluence has full control over as my demographics and influencers are relatively new and very niche, but as the program expands I would love to see more focus on ttrpg accounts. For now we have to do more of our own legwork. Review collected by and hosted on G2.com.

John S.
JS
John S.
Senior Commercial Manager
Small-Business (50 or fewer emp.)
"too expensive not for everyone!"
1/5
What do you like best about Upfluence?

I have been using influencer marketing for a while now, I have tried different software, I tried this software, they have a huge database of influencers and it can be filtered easily, but not for everyone, the price is too expensive, you can find similar software for a cheaper price. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

I tried for three months, actually is not good value for the money Review collected by and hosted on G2.com.