Unifyr Features
Control (4)
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Role-Based Permissions
Assigns information access rights based on company, user role, group, or tier
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Opportunity Management
Tracks partner leads, opportunities, and monitors deals through pipeline stages
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Recognized Escalation
Allows partners to move deals into the main channel while retaining input and receiving compensation
Fund Management
Manage allocation and performance of financial assets
Platform Basics (3)
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Lead Management
Ability to upload and automatically distribute leads, as well as lead nurturing and scoring capabilities.
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Content Management
Allows channel partners to create co-branded or locally customized content from centrally managed templates.
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Group and User Management
Ability to assign groups and users different levels of access depending on the role of those groups and users.
Campaign Execution (6)
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Email Marketing
Ability for channel partners to create personalized emails, newsletters, or announcements using your branding and content.
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Search Marketing
Allow channel partners to generate traffic and enhance visibility via search engines through both paid and unpaid activities.
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Web Syndication Management
Ability to distribute and showcase your product and solutions via your channel partners’ websites.
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Social Media Management
Ability for partners to schedule and manage content across social media channels.
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Events
Provides partners with pre-built event templates that include automated email workflows for event management (i.e. webinars, in-person event registration, etc.).
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Microsite Management
Ability to setup and personalize co-branded microsites or landing pages.
Reporting (3)
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Campaign Performance
Provides visibility into marketing campaign performance to then optimize strategy moving forward.
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Partner Performance
Identifies high performing channel partners to be able to target them with more content, campaigns, and marketing development funds.
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Fund Tracking
Provides the ability to track marketing development funds (MDF), like funds uploaded, funds claimed, and funds dispersed.
Additional Features (1)
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Partner Engagement
Ability to enourage partners to use your platform, which can involve learning and engagement (i.e. leaderboards, gamification, etc.).
Incentives Management (4)
Analytics/Reporting
Provide analytics on incentive programs to better manage and track
Customization
Ability to customize incentive programs based on partner
Gamification
Provide gamification features to encourage channel partners
Design & Creation
Ability to create and design a channel incentive program
Incentive Types (6)
Rewards
Provide rewards, monetary or non-monetary, based on incentive programs
SPIFs
Manage sales performance incentive funds (SPIFs) for channel partners
Discounts
Manage partner discounts for large volume sales
MDF Management
Monitor and track MDFs across partner activities
Rebate Management
Provide automation of the rebate process
Other Incentive Programs
Manage and track the performance of other incentive programs
Agentic AI - Secure Email Gateway (1)
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Platform - Partner Relationship Management (PRM) (28)
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Partner Portal
Web-based portal that helps distributors, partners and other service providers access marketing and sales content
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Content Repository
Provides access to a repository that contains shared marketing or sales materials and tools
Revenue Tracking
Tracks revenue via links, leads, deals, and influenced revenue
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Cross-System Integration
Operates across multiple systems, tools, and platforms.
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Workflow Automation & Notifications
Automates critical processes and triggers alerts across the partner lifecycle
Onboarding, Training & Certifications
Offers structured onboarding with learning modules, trainings, and certifications
Payouts & Global Compliance
Offers multi-currency, automated partner payments with VAT/tax compliance
Incentive Management
Manages incentive programs, whether it’s through commissions, bonuses, or tiered rewards
Recognized Escalation
Allows partners to move deals into the main channel while retaining input and receiving compensation
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Dashboards & Reporting
Provides reports and dashboards that track partner activities such as performance, engagement, leads, and marketing fund utilization
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Marketing Tools
Manages co-branding, MDFs, and campaigns through marketing automation
Deal Management
Handles deal registration and streamlines submissions, approvals, and tracking
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Rewards Management
Strategize and implement rewards for returning customers, employees and other members
Compliance Management
Track and manage adherence to policies for any service, product, process, or supplier
Training Management
Track employee/learner's progression through training programs
Channel Management
Manage various distribution channels, build relations with channel partners, and track their performance
Affiliate Management
Track an affiliate partner's promotion of a product or service and any associated sales
Distributor Management
Managing salespeople/distributors who sell products for direct sales companies
Referral Management
Log and store the source of contacts/leads
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Lead Management
Store information about leads or contacts and track, manage and nurture them throughout the sales process
Document Management
Store, manage, and track all electronic documents in a centralized location
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Progress Tracking
Reporting on how each user, task or process has advanced since its initiation
Goal Setting/Tracking
Establish measurable goals and objectives and track their progress over a specific period of time
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Agentic AI - Partner Relationship Management (PRM) (4)
Adaptive Learning
Improves performance based on feedback and experience
Autonomous Task Execution
Capability to perform complex tasks without constant human input (e.g. automate submissions, emails, workflows)
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Natural Language Interaction
Provides an AI chat agent to engage and guide partners conversationally
Additional Functionality (12)
Lead Generation
Manage the process of attracting and converting business prospects into leads
Onboarding
Process of familiarizing new clients, stakeholders or employees with the company, a new location, or a service
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
API
Application programming interface that allows for integration with other systems/databases
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Campaign Analytics
Track and interpret campaign performance metrics
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Customizable Branding
Add customized logos and colors to align with company branding
CRM
Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
Lead Distribution
Route and distribute your leads to third party buyers
Generative AI
Use AI to generate content in the form of text, images, videos, etc.


