--- title: TheHOTH Reviews meta_title: 'TheHOTH Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 47 reviews by the users' company size, role or industry to find out how TheHOTH works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 47 scale: '5' date_modified: '2026-10-07' parent_category: name: Search Engine Marketing (SEM) url: https://www.g2.com/categories/search-engine-marketing-sem ---

TheHOTH Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users highlight the great customer support from The HOTH, appreciating their responsiveness and helpful recommendations. (2 mentions)
Users value the authentic and relevant links from TheHOTH, which enhance their website authority effectively. (2 mentions)
Users find TheHOTH very easy to use, with automated emails that enhance their workflow and keep them organized. (1 mentions)
Users value the regular updates from The HOTH, enhancing link-building strategies and delivering measurable results. (1 mentions)
Users commend The HOTH for its high-quality link-building strategies that deliver impressive, measurable results. (1 mentions)
Users are disappointed with TheHOTH's decreased link-building quality, which included poor practices and negative effects on reputation. (2 mentions)
Users find the inadequate reporting lacking in insights that could enhance transparency and track campaign effectiveness. (1 mentions)
Users desire more transparency regarding individual site placements in reporting to better assess campaign effectiveness. (1 mentions)
Users have experienced misleading information regarding link quality from TheHOTH, leading to disappointing results and frustration. (1 mentions)

Top Pros or Advantages of TheHOTH

Top Cons or Disadvantages of TheHOTH

Christine G.
CG
Christine G.
Small-Business (50 or fewer emp.)
"Prompt, Knowledgeable Team That’s Always Responsive"
5/5
What do you like best about TheHOTH?

Prompt, helpful team that is very responsive and knowledgeable. Review collected by and hosted on G2.com.

What do you dislike about TheHOTH?

The keyword research tool is slow to load and only shows narrow results. Review collected by and hosted on G2.com.

Alvaro R.
AR
Alvaro R.
"Disappointing Service, Significant Trust Issues"
0/5
What do you like best about TheHOTH?

At the beginning, Linkbuilder.io (sister company of TheHOTH) provided not too bad links that were relevant and authentic, which initially helped in improving our website authority. Review collected by and hosted on G2.com.

What do you dislike about TheHOTH?

I really didn't like how TheHOTH's link-building quality decreased over time. Initially, they provided not too bad links, but after about six months, they started offering extremely poor quality ones. They resorted to using content farms and even engaged in ghost linking, where they claimed to have delivered links without actually doing so. This approach included inserting unrelated paragraphs into articles, which was acknowledged by their Customer Success Manager when confronted about it. Their failure to stick to their agreement of delivering authentic, genuine, high-quality links was frustrating. Investing over 200K USD with them didn't yield the results expected, and it affected our online reputation negatively. Review collected by and hosted on G2.com.

Corina B.
CB
Corina B.
Small-Business (50 or fewer emp.)
"Love working with The Hoth last 8 years"
5/5
What do you like best about TheHOTH?

Great customer service- plenty of tools for us to use- great resource. Our account executive is responsive, great recommendations and go-getter. Love that they come up with ideas and topics for us. Our organic traffic and DA have significantly grown. Highly recommend The Hoth if you don't have the bandwidth. Review collected by and hosted on G2.com.

What do you dislike about TheHOTH?

We like it all!! Never had an issue!!!! Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
EM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Not entirely above board"
0.5/5
What do you like best about TheHOTH?

I like that they had the infrastructure to easily buy guest post/backlinks and a solid support team if I need any help. Review collected by and hosted on G2.com.

What do you dislike about TheHOTH?

They claim on their website that they "We don’t use PBNs, spammy tactics, or low-quality placements. Every link is strategically placed to boost authority and rankings." This is not true. Most people have no idea how to properly audit backlinks. If you do, you'll quickly see that The Hoth provides some really terrible quality backlinks (regardless of "DA" or "DR"). Review collected by and hosted on G2.com.

MM
Mike M.
Small-Business (50 or fewer emp.)
"Impressive Link-Building Results with Exceptional Support"
5/5
What do you like best about TheHOTH?

I love how The HOTH focuses on high-quality, targeted link-building strategies that yield measurable results. Rachael’s ongoing updates and strategic focus on key pages and keywords are particularly impressive. Review collected by and hosted on G2.com.

What do you dislike about TheHOTH?

There isn't much to dislike, but I think it would be great to have a bit more insight into the individual sites where the links are placed as part of the reporting process. This would give even more transparency into the campaign's effectiveness. Review collected by and hosted on G2.com.

Response from The HOTH of TheHOTH

Thank you for your feedback Mike!

We appreciate the constructive feedback regarding receiving more insight into the individual sites, and will definitely take this into account when looking at how we can better our reporting.

Stephanie K.
SK
Stephanie K.
Small-Business (50 or fewer emp.)
"Quality SEO Work"
4/5
What do you like best about TheHOTH?

The platform is very straightforward and easy to use. The automated emails keep me in check so I know when there's something for me to review. Review collected by and hosted on G2.com.

What do you dislike about TheHOTH?

Sometimes, we have very niche clients, and the blogs aren't always spot on their unique perspectives on the industry. Review collected by and hosted on G2.com.

Response from The HOTH of TheHOTH

Thank you Stephanie!

We offer blogger pro for more niche industries, and also allow for unlimited rewrites to try and ensure the writing is to client's liking. However, we definitely hear you on the blogger experience and are always continuing to enhance our writing quality!

Rob S.
RS
Rob S.
Small-Business (50 or fewer emp.)
"Outstanding White Label SEO Provider"
5/5
What do you like best about TheHOTH?

Two things make the Hoth different and better than most other SEO provider; excellent communication, the most responsive I've experienced, and consistently excellent results. Review collected by and hosted on G2.com.

What do you dislike about TheHOTH?

The two items I wish would be better at the Hoth are (1) the ease of use of my Dashboard at their website when looking at my various client projects there. It's improved over the years and it still has a ways to go. The second item is (2) the stats and reporting are a bit shallow and inflexible. For example, adjusting date ranges and drilling down into one aspect or another aren't easily accessible. Review collected by and hosted on G2.com.

Josh S.
JS
Josh S.
Director
Small-Business (50 or fewer emp.)
"Mixed Feelings"
2.5/5
What do you like best about TheHOTH?

Great team and customer service. I gotta say everyone has been great, My team of Sams have been nothing but wonderful the whole ride through. I don't know where I would be without them in life. Not just business but life. Thank you Sams! Or can I say Sam Square? I don't know but thank you! Review collected by and hosted on G2.com.

What do you dislike about TheHOTH?

It was when there was a billing mistake on TheHoth's behalf and it wasn't corrected for a few months and they expected me to foot the bill. I'm sorry but it's your mistake. Own it.

The Hoth is steadily raising prices, especially without knowledge, actually slowly pricing me out as a customer altogether. Review collected by and hosted on G2.com.

Nick D.
ND
Nick D.
Small-Business (50 or fewer emp.)
"I go HOTH or BUST! Totally Awesome SEO"
5/5
What do you like best about TheHOTH?

I love the management style and stellar communication by The Hoth and their teams. My account managers are the best around and I always feel like I have the proper updates at the proper times to be effective to my clients. Review collected by and hosted on G2.com.

What do you dislike about TheHOTH?

If there is anything, it may be the pricing but I understand why. Its the margins that we need to make for ourselves in order to gain new clients. They pay considerably more if they go elsewhere, so its worth it. I would say it is fair. Just forces us to find quality, vetted clients that have the budget to go the distance. Review collected by and hosted on G2.com.

Jeremy D.
JD
Jeremy D.
cmo
Small-Business (50 or fewer emp.)
"very good service, very good results"
5/5
What do you like best about TheHOTH?

Efficient and honest very satisfied with their work Review collected by and hosted on G2.com.

What do you dislike about TheHOTH?

nothing I did not like, very happy with the service Review collected by and hosted on G2.com.

Response from The HOTH of TheHOTH

Thank you Jeremy!