I need a simple to use but a comprehensive tool to report on Adwords campaigns. Sunny Reports is exactly that. The ease with which I can build a nicely designed report and distribute it to stakeholders is exactly what I need.
Not much to dislike. I would like some standard report templates and I have been unable to find these if they exist, so I have to create each report from scratch. I would like the ability to edit the report colours to make them on brand but that is a minor issue.
The time that we save on reporting for AdWords campaigns has been well worth the monthly subscription.