--- title: Sugar Market Reviews meta_title: 'Sugar Market Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 219 reviews by the users' company size, role or industry to find out how Sugar Market works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 219 scale: '5' date_modified: '2026-08-09' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Sugar Market Reviews **Vendor:** SugarAI **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.2/5.0 **Total Reviews:** 219 ## About Sugar Market Sugar Market is marketing automation that helps teams create campaigns faster, engage prospects across channels, and deliver better leads to sales. Marketers can build emails, landing pages, and forms with no-code tools, then use insights to personalize outreach and predict which leads are most likely to convert. With Sugar Market, you can streamline campaign creation, improve lead quality, and prove marketing’s impact with clear reporting. ## Sugar Market Pros & Cons **What users like:** - Users appreciate the **ease of use** with Sugar Market, enjoying intuitive tools that simplify complex marketing tasks. (8 reviews) - Users appreciate the **seamless CRM integration** of Sugar Market, enhancing lead management with synchronized marketing history. (5 reviews) - Users appreciate the **excellent customer support** of Sugar Market, making their experience straightforward and hassle-free. (3 reviews) - Users appreciate the **easy setup** of Sugar Market, enhancing their experience and efficiency in marketing tasks. (3 reviews) - Users value the **automation efficiency** of Sugar Market, which enhances prioritization and streamlines the marketing process. (2 reviews) - Users praise the **ease of use and comprehensive email marketing tools** of Sugar Market, enhancing their marketing efforts. (2 reviews) - Feature Variety (2 reviews) - Flexibility (2 reviews) - Integrations (2 reviews) - Users appreciate the **intuitive interface** of Sugar Market, enhancing campaign management and improving customer engagement effectively. (2 reviews) **What users dislike:** - Users often find the **complexity** of Sugar Market frustrating, particularly with its dated UI and steep learning curve. (4 reviews) - Users find the **steep learning curve** and complex UI challenging, hindering their overall experience with Sugar Market. (4 reviews) - Users find Sugar Market to be a **time-consuming tool** , requiring excessive clicks and causing frustration during navigation. (3 reviews) - Users experience **editing issues** with sluggish performance and a dated interface, complicating their workflow and efficiency. (2 reviews) - Users face **integration issues** with Sugar Market, finding the process complicated and sometimes problematic with other platforms. (2 reviews) - Users experience **layout issues** on Sugar Market, including sluggish performance and a dated interface affecting usability. (2 reviews) - Users face **limitations in customizing features** and desire more in-depth analytics for better campaign performance insights. (2 reviews) - Not Intuitive (2 reviews) - Poor User Experience (2 reviews) - Slow Performance (2 reviews) ## Sugar Market Reviews ### 1. Sugar Market gets the job done but it is not as robust as I would like it to be. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** August 20, 2020 **What do you like best about Sugar Market?** My favorite thing about Sugar Market is that it is user friendly. **What do you dislike about Sugar Market?** I dislike that it is not as robust as I would like it to be. **What problems is Sugar Market solving and how is that benefiting you?** I'm solving connection issues that I previously experienced with my last automation platform, Marketo. Market connects directly to CRM which is nice. ### 2. Different now that is belongs to Sugar **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2019 **What do you like best about Sugar Market?** The new email builder is nice but you can't yet use it to buildout nurture campaigns which sucks. They added a lot of new features to it since the old one like a drag and drop option for images etc. It's decently easy to use. **What do you dislike about Sugar Market?** I've been having several issues with this software since it switched ownership. Several bugs in the email nurturing process. Forget about being able to test them and the pauses are way off. Not sure what's going on there but I quit using it completely because every time I try and built a new campaign I get so frustrated. **Recommendations to others considering Sugar Market:** It's a pretty tedious software so if you don't have an experienced email marketer working for you I'd consider something else. I don't think they still do the biannual training since taken over by sugar market but if they do, send them. I found it extremely helpful. **What problems is Sugar Market solving and how is that benefiting you?** I'm not any longer solving any problems. Once the contract is up, I'm considering a different software. Not a huge fan of the new company. I have issues with invoices every month and I'm basically being told that they are "too busy" to solve the issues. Will give it a few more months to see if they get back on track. ### 3. Sugar Market is a great tool to manage your marketing team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2020 **What do you like best about Sugar Market?** The ability to easily manage a variety of different marketing workflows as well as being able to track and convert prospects to visit the site. Social Media management is also a huge plus. The Metrics are quite insightful as well. **What do you dislike about Sugar Market?** Some of the workflows are a little tough to adopt at first, I feel this could be remedied with some better workflow guides and user manuals. **What problems is Sugar Market solving and how is that benefiting you?** It has made our marketing team significantly more effective in capturing and converting site visitors to leads and eventually, customers. ### 4. Sugar Market is the best tracker of our sales. **Rating:** 5.0/5.0 stars **Reviewed by:** Mike S. | Business Development Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2019 **What do you like best about Sugar Market?** By using the Sugar Market software, we can easily manage the contacts leads at every stage of the sales process and better tracking of the customer sales relationships. We can also share all of our important information about the sales and marketing very easily. Market is very important in our life because through it we can easily updates our sugar sales process efficiently. **What do you dislike about Sugar Market?** The main problem is that it cannot provide the other opportunity or any other resources management rather then the sales management. So, it is not the perfect CRM customer relationship management software. **What problems is Sugar Market solving and how is that benefiting you?** Ease of sales and marketing process by SugarMarket software. This software allow me to better handle the sales and marketing contacts opportunities. Hence, SugarMarket is the most powerful sales pipeline management software. ### 5. We can compile data and execute sales campaigns with more precision with Salesfusion **Rating:** 4.0/5.0 stars **Reviewed by:** Tyler Y. | Marketing Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2019 **What do you like best about Sugar Market?** I really like that Salesfusion is constantly evolving to stay relevant. A lead management tool is not only a financial investment but a significant time investment. It takes time to bring staff up to speed on how to use a platform and then be able to make the most out of it. The fact that Salesfusion stays up-to-date and goes the extra lengths to make sure the product continues to meet our needs now and into the future is incredibly important. I would also like to note with all of improvements to the platform there is always training and adequate support. We have never felt behind or completely lost with any of the new features that are deployed. **What do you dislike about Sugar Market?** I just wish Salesfusion had more integrations into other services. Their CRM integrations are great. Give us more connections into services like that. We can run into issues trying to get data from other aspects of our marketing stack into Salesfusion which can be challenging. **Recommendations to others considering Sugar Market:** Start simple and small with Salesfusion. Don't try to do everything all at once. It isn't worth doing something half-right. Figure out how to do a few thing right and continue to improve and grow on that. This will also help with your confidence as well as realize the power of Salesfusion. If you start too large and feel like you are failing, you will quickly give up. **What problems is Sugar Market solving and how is that benefiting you?** It's been great that Salesfusion is full featured and covers the main needs we have, all in one package without additional modules or options to buy. This has resulted in significant costs savings without loss of functionality compared to other systems we evaluated enabling us to invest in other places. Their integration to CRM systems is well done and gives us easy access to the data we need to make decisions. The Salesfusion support team has also been a bright spot and helped whenever needed. ### 6. Easy and attractive to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2020 **What do you like best about Sugar Market?** There are some great built in data analytic features. **What do you dislike about Sugar Market?** There is a bit of a learning curve to get started as a user. **What problems is Sugar Market solving and how is that benefiting you?** I can easily see how successful my marketing efforts are with the built in dashboards. ### 7. Easy to use. Helpful and friendly support. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 15, 2019 **What do you like best about Sugar Market?** I like the drag and drop features. Easy to navigate editor. The A/B testing email set up is really nice. Uploading marketing lists are pretty quick and easy. **What do you dislike about Sugar Market?** Sometimes my emails will not look the same in the test email as they do in the editor. Data seems to come back inaccurate within the reports. The report will show over 100 clicks to the website while only a handful of them actually happened. We contacted support and were told thing is due to them inflating our data. Therefore, we have to manually sift through the data to find accurate information. **Recommendations to others considering Sugar Market:** If you are a B2B Company consider wether or not you want to use this software for lead generation or brand awareness. Given the data discrepancies, it has been hard to use this tool for lead generation purposes. **What problems is Sugar Market solving and how is that benefiting you?** We mainly use Salesfusion for brand awareness purposes and client retention with release notes and newsletters. ### 8. Great product, looking forward to the improvements! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2015 **What do you like best about Sugar Market?** So far my experience with SalesFusion has been positive! The interface is very easy to navigate, they have a ton of support available to get really good at the tool, and there are a lot of metrics to measure the success of your campaigns! Working with the sales rep and onboarding staff has been very enjoyable. **What do you dislike about Sugar Market?** There are bugs, especially surrounding the WYSIWYG tool, but our rep has told us they know about the issues and are working to get it to be better. It's functional and does what it needs to do, but it could be a lot more responsive and robust. **What problems is Sugar Market solving and how is that benefiting you?** We are trying to get some campaigns off the ground and are really starting at ground zero with our marketing automation. I'm looking forward to seeing what we can really get out of this! ### 9. GOOD core marketing automation capabilities GREAT support **Rating:** 4.5/5.0 stars **Reviewed by:** Chris B. | Marketing Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2018 **What do you like best about Sugar Market?** Platform is relatively easy to use and navigate. It provides the core functionality for marketing automation and allowed us to expand beyond basic email marketing with lead scoring, event management, landing pages, etc. Also liked their business model a lot. Other vendors we evaluated were looking to charge per user (marketing and sales users) which would have limited our adoption and use of the product. Salesfusion unlimited user price model allowed us to get the functionality we needed and have the freedom to scale it throughout the company as we grew. New folks who come from using other solutions are always surprised that we can 'just add a user' when needed. During our initial evaluation, their native CRM integrations were a big plus as well. Other vendors were relying on 3rd party solutions or had limited access to the underlying CRM data. Connecting our marketing data to CRM was key for us to be effective and allows for easy targeting based on our full set of CRM data. CRM connection is clearly an area of investment for them as they continue to improve with dynamic lists and the upcoming campaign object support which will further allow us to leverage CRM data to drive our campaigns and effectively measure ROI. Finally, the item that has been the biggest positive for us is the support the Salesfusion team provides. The program is not without its issues and learning curve, but having the support team there to help makes us confident we can solve our problems quickly. Everyone I have interacted with in support has always been courteous and out to help us solve our issues as fast as possible. The support model and team Salesfusion has is definitely a huge asset for them. **What do you dislike about Sugar Market?** They are in the middle of updating the platform which leads to some UI inconsistencies and confusion on which version of a feature to use when. They are cleaning things up steadily and the new capabilities are much improved just hope the transition will be completed soon. Also, wish Salesfusion integrated with more 3rd party platforms and services. We can and have worked around this through custom API connections (with their support teams help) but sponsored/managed integrations would be very helpful. We need to capture a holistic view of our customers and prospects. For our marketing automation system to be the true hub of that data we need to be able to collect and interact with all our customer touchpoints effectively. They recently updated their API which I am told will open things up for continued integration. **Recommendations to others considering Sugar Market:** If you are looking for a tool that is on the rise and geared towards ease of use while still providing a lot of marketing horsepower Salesfusion is something you should consider. They may not be as well known as other competitors but their pricing (when we looked) was very favorable compared to other options and the capabilities were at least on par. Our experience with their support team has also been very positive which has been a huge plus for us. **What problems is Sugar Market solving and how is that benefiting you?** We wanted an easy to use scalable platform that we could grow with. Our previous solution was solely email marketing focused and we wanted to move beyond that to encompass the full customer journey which Salesfusion helps us do through its capabilities and CRM integration. Using Salesfusion we have seen increases in leads, better conversion rates due to nurturing programs and effective segmentation as well as reduced manual labor and improved quality as we were able to automate significant portions of our lead entry process using built in lead routing and assignment functions in the tool. ### 10. Fairly easy to use, but with limitations **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2019 **What do you like best about Sugar Market?** Ability to use old campaigns as a starting point for new ones. Can be created quickly. **What do you dislike about Sugar Market?** You can't resend a campaign to additional people. You have to recreate it and send. Sometimes the code is wonky. Takes some time to figure out why things don't work like you think they would! **Recommendations to others considering Sugar Market:** Would be easy for someone who know code. New learners can create basic, but have limitations. **What problems is Sugar Market solving and how is that benefiting you?** Marketing campaign design and uniformity to newsletters. Great statistics and nice to have unsubscribed, and failed email addresses so we can update them in CRM. ### 11. Very user friendly **Rating:** 3.5/5.0 stars **Reviewed by:** Courtney S. | Sr. Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 16, 2018 **What do you like best about Sugar Market?** I like that salesfusion has a clean design and is very intuitive for users that may not have experience with marketing automation software. The customer service is also AMAZING! **What do you dislike about Sugar Market?** I'm more familiar with other advanced software that has stronger reporting capabilities and this is an area that Salesfusion is definitely lacking in. **Recommendations to others considering Sugar Market:** If you're looking for an easy software to send out HTML emails, this is your solution. The reporting for landing pages isn't as intricate as I would like, but the Salesfusion support team is fantastic and will help you build custom reports and pull metrics if you can't find what you're looking for. **What problems is Sugar Market solving and how is that benefiting you?** We use Salesfusion to create events and send out basic HTML emails and integrate with Salesforce. We haven't done any nurture campaigns yet, but are definitely interested in doing those! ### 12. Good experience with current platform! **Rating:** 4.0/5.0 stars **Reviewed by:** Jessica S. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2018 **What do you like best about Sugar Market?** SalesFusion is a rather intuitive platform and user-friendly tools. Their customer service is also very helpful, and they are making constant strides to improve their product. **What do you dislike about Sugar Market?** There is room for it to become more customizable, with limitations on the drag and drop tool, as well as the ability to recall campaigns at different steps of the journey and the like. Some of the customer experience can be optimized, but once you find where certain tools live, they are quite helpful. **What problems is Sugar Market solving and how is that benefiting you?** SalesFusion has a lot of benefits that we have to utilize. Currently they are a good tool for e-marketing efforts, and there is also room for it it make up for some of the shortcomings of our "CRM" tool, which is great. ### 13. Ideal for Small to Mid Size Businesses **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2018 **What do you like best about Sugar Market?** It is fairly intuitive to use and the pricing is not to prohibitive. Some of the features are a bit clunky and as of late we have been having issues with email sends. Overall though, the platform offers everything you would want. The email setup is simple, creating forms/landing pages is easy and reporting could be improved on their end. **What do you dislike about Sugar Market?** I dislike that our emails have been having issues sending as of late, even test emails are having trouble. The support though is for the most part on top of it and helpful but at times can seem like they just escalate things to get them off their plate but nothing gets done. Creating a report could be an easier process and really creating anything new could be easier. **What problems is Sugar Market solving and how is that benefiting you?** It provides a platform that can be connected with many CRMs and allows for customization in that sense. It has allowed our very custom CRM to work pretty well with the email platform. ### 14. Great Marketing Automation system for B2b **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2016 **What do you like best about Sugar Market?** I like the dashboards that show activities on our web site and responses to our email campaigns. It has a built in CRM that we can use and it has built in integration with many of the 3rd party CRM systems, including SAGE. We have only just started to scratch the surface since the product has a broad range of functionality **What do you dislike about Sugar Market?** Since the product has a lot of functionality it will take us a while to learn, but it is worth the results we are getting. **Recommendations to others considering Sugar Market:** Take the Salesfusion University 2 day class after your initial On-boarding Training. Send out a few emails and get started and then sign up for the class. Also they have frequent online webinars, which are either free or fairly inexpensive **What problems is Sugar Market solving and how is that benefiting you?** Better tracking on leads from out web site lead generation. We have been able to create, track and improve on our email campaigns and associated landing pages. The reporting is all in one place so our reporting has improved, which makes managements happy. ### 15. SalesFusion offers great flexibility and is easy to use! **Rating:** 4.0/5.0 stars **Reviewed by:** Jason G. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2018 **What do you like best about Sugar Market?** SalesFusion is easy to use, I can create and send a message to my audience very quickly and without difficulty, and whenever I have a problem or a question, the response from customer service is always very fast and extremely helpful. **What do you dislike about Sugar Market?** It would be helpful to have better reporting options, and it can be difficult sometimes to find old messages when I need to find and refer to them. **What problems is Sugar Market solving and how is that benefiting you?** We reach a large audience of clients with regular communications via SalesFusion, keeping them informed of all the necessary news and information they need to be aware of. ### 16. A bit of a learning curve but a very powerful platform **Rating:** 4.0/5.0 stars **Reviewed by:** Barry M. | Corporate Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2015 **What do you like best about Sugar Market?** The features of salesfusion are everything you'd want in a marketing automation platform. **What do you dislike about Sugar Market?** We're still learning how to use the system and the documentation is a bit weaker than I would like. Now that we've had a year under our belts of using it I add it is a great platform but has a big learning curve. **Recommendations to others considering Sugar Market:** Look at your overall needs for marketing automation and email campaigns and see if you can find a better value. I couldn't! **What problems is Sugar Market solving and how is that benefiting you?** Mass, yet personalized emails. Easier reporting vs. manual methods, person-level data vs. summary data. ### 17. Business Development Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Nicholas E. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2018 **What do you like best about Sugar Market?** Native integration with our CRM (SLX, Infor), top-notch customer support(they almost always find a satisfying resolution for us), actually implement ideas you suggest as product updates, tons of reporting features. **What do you dislike about Sugar Market?** Anything besides out of the box reporting features may require assistance from support. **Recommendations to others considering Sugar Market:** Great company for a medium to small sized companies, and likely scales well for large size companies. **What problems is Sugar Market solving and how is that benefiting you?** We are a medium sized business and Salesfusion goes above and beyond our requirements for Marketing Automation. ### 18. Very Intuitive. Affordable. Easily Integrated. And a Managed Services Option That Changes the Game! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2018 **What do you like best about Sugar Market?** Salesfusion is designed by marketers who, no doubt, have experienced the perils that many of us face with Marketing Automation. They have built a platform that is intuitive, affordable and easily integrated. The result? You are able to ramp up quickly. The native integration with most major CRMs alone is fantastic. Salesfusion truly delivers "enterprise grade" capabilities without the "complexity" of other marketing automation solutions. Their secret sauce? Their marketing concierge services - which literally "saves the day" for me. This enables me to consistently move the needle in my quest to deliver demand generation results. Did I mention unlimited phone and email support? I guess you can say - I'm a Salesfusion super-fan. **What do you dislike about Sugar Market?** I'm sure there's something. I just haven't encountered it yet! They have a good handle on their roadmap and keep me informed about upcoming feature / capabilities improvements. That's all I ask for. **Recommendations to others considering Sugar Market:** Give Salesfusion a try. You'll be glad you did. **What problems is Sugar Market solving and how is that benefiting you?** I deliver against an "aggressive" marketing plan - ongoing weekly campaigns. A primary responsibility of mine is to deliver qualified MQLS that ultimately convert into Sales opportunities. We are now able to keep the funnel full (MQLS) and are adding advanced capabilities into our marketing practice to increase conversions. Senior management is more than satisfied that we are doing our jobs. ### 19. From an IT Perspective **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2018 **What do you like best about Sugar Market?** I thought the implementation was smooth. Their implementation team seemed to be knowledgeable and provided the proper support. Setting up the product on our end was flawless. It works with on-premise CRM as well as cloud base. **What do you dislike about Sugar Market?** I am not a huge fan of their support team. We've had repeated issues with syncing between our on-premise CRM and the Salesfusion cloud. Our system is configured properly and up-to-date on the latest patches. However, their team continues to state that our server is causing the failures. **Recommendations to others considering Sugar Market:** Just be aware that their support can be a hit or miss. I recommend taking a look at other vendors as well before going with Salesfusion. **What problems is Sugar Market solving and how is that benefiting you?** We've always had challenges with users sending mass emails from their local Outlook email software. This is no longer the case since the user can now upload their lists to Salesfusions and have them be sent on their behalf. It's reduced the probability of our domain being blacklisted unnecessarily. ### 20. Great platform that is always improving **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2018 **What do you like best about Sugar Market?** Salesfusion listen to their customers needs and are always making improvements. I also like their native integration with NetSuite and oktopost social platform for a full business solution for building relationships and marketing your business. Tools I like most are the form builder and email maker. I haven’t really gotten into the guts of it yet I feel by using the scoring tool which has huge power when getting into prioritising and measuring customer behaviours. **What do you dislike about Sugar Market?** The load speed can be slow at times. The events section needs updating but they are always updating things, I’m sure that won’t be too far away from being worked on. The neuture tool is good but is designed for email marketing and list marketing and not for use on econmerce ‘if this then that’ statements. **What problems is Sugar Market solving and how is that benefiting you?** I can now send reliable and great looking emails and measure them well. I can make landing pages when needed for contests and add salesfusion powerful forms on our website. I can also see a customers full history on clicks on the emails and website as well as an integrated powerful social media platform for our technology wholesale business. ### 21. good so far, only been using since march **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2018 **What do you like best about Sugar Market?** email customization, and how easy it is for our staff to log on and create their campaigns I just learned about the lead scoring tool and this helps our recruiters know who best to reach out to. **What do you dislike about Sugar Market?** The analytics I do not find very user friendly. Maybe if it was a little more straight forward **Recommendations to others considering Sugar Market:** Making analytics more straight forward. Easier way to calculate ROI **What problems is Sugar Market solving and how is that benefiting you?** We are reaching a lot of our clients and candidates regularly with tracking benefits. Our clients and candidates have been staying in formed regularly now. ### 22. An easy to use tool **Rating:** 3.5/5.0 stars **Reviewed by:** Daniel S. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2018 **What do you like best about Sugar Market?** The drag and drop builder for landing pages is easy to use, and the templates available give you a lot of stylish options. **What do you dislike about Sugar Market?** Sometimes reporting can be a little bit difficult, but support is very responsive. **What problems is Sugar Market solving and how is that benefiting you?** We use it mostly as an email marketing tool. It's been a great way to reach our customers en masse. We are now exploring using more landing pages and forms for events and products. ### 23. usable interface, fairly complete marketing automation, built-in CRM is limited but acceptable. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Industrial Automation | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2018 **What do you like best about Sugar Market?** the scope of the application at an affordable price, support is responsive, they heed user suggestions and they keep improving the software **What do you dislike about Sugar Market?** disjointed interface across the platform. Old legacy sections with limited function and archaic interface remain in place alongside new interface and functions; deprecated features remain in place but are not marked as such and can be used unwittingly resulting wasted time getting support to tell you it's deprecated. **Recommendations to others considering Sugar Market:** Salesfusion is a very good all-around marketing automation tool that is very usable. The integrated CRM is good but not great due to it's limitations, but suffices for a company that contracts all sales to outside sales representatives and only needs sales managers to access it. It allows you to effective build up your database, qualify leads into contacts, and track their journey. The "Opportunities" feature in the CRM is the weakest part of the CRM with very little flexibility. These things have inhibited sales manager adoption. If you need robust CRM capability, Salesfusion has multiple integrations with major CRM resources including Salesforce, Dynamics, Sage, SugarCRM and Infor. Other integrations include Google Adwords, event integrations including Webex with excellent API connectivity for connecting to any source using that method. Support is among the best in my experience, but still has some weaknesses, namely reliance upon email which is not sufficient when a complex problem emerges. **What problems is Sugar Market solving and how is that benefiting you?** Acquiring and qualifying leads, delivering to sales, continued marketing to potentials for future or additional business. Making leads and contacts available to sales management through one cloud-accessible database, while delivering lead/contact journey. It has made our contact list much more accessible to sales, and enabled us to find potential opportunities within. Automated follow-up marketing emails have uncovered more opportunities. ### 24. My salesfusion experience. **Rating:** 5.0/5.0 stars **Reviewed by:** Tina E. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2018 **What do you like best about Sugar Market?** The best feature of Salesfusion, is how easy it is to use. **What do you dislike about Sugar Market?** Sometimes there are delays in setting up distribution lists. **What problems is Sugar Market solving and how is that benefiting you?** Bulk email campaigns. ### 25. Incredible Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2018 **What do you like best about Sugar Market?** The platform is very effective and the analytics are great. What I value the most is the support team though. As someone that is not a programmer, it is vital to our success to have instant access and assistance when needed **What do you dislike about Sugar Market?** It can sometimes read more like a coding language, so for us that are not programmers it sometimes get confusing **What problems is Sugar Market solving and how is that benefiting you?** We mostly utilize it for mass emails, and follow up after. We utilize the analytics to see who has opened and clicked links to see who is a hot lead so we can call them. ### 26. Salesfusion marketing tool **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Research | Enterprise (> 1000 emp.) **Reviewed Date:** August 16, 2018 **What do you like best about Sugar Market?** The all in one interface to manage contacts and leads from Microsoft Dynamics. **What do you dislike about Sugar Market?** The upload tool requires a lot of manual entry to map the fields of the spreadsheet. Also, the report generation tool is awful. It's not intuitive at all and it would be of great use to my team. **Recommendations to others considering Sugar Market:** Decide if you're going to need to reporting tool and custom mappings to your CRM. Custom mappings have created a headache.. **What problems is Sugar Market solving and how is that benefiting you?** Management of all email blasts, campaigns, etc. Mass uploads to crm. ### 27. Lots of functions **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Civil Engineering | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2018 **What do you like best about Sugar Market?** It has all of the bells and whistles you want. The ability to view campaign-specific dashboards is also great. **What do you dislike about Sugar Market?** My campaign timezone is always wrong, so I always have to convert local time to Azores GMT... Even though my account is setup with my local timezone. **Recommendations to others considering Sugar Market:** Learn HTML/CSS so you can have greater flexibility in your email designs. **What problems is Sugar Market solving and how is that benefiting you?** Fully-tracked communications are able to be distributed. It's allowed us to identify those who are engaging with our content. ### 28. Amazing Product, Amazing People!! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2018 **What do you like best about Sugar Market?** The customer service and responsiveness to questions is top notch! **What do you dislike about Sugar Market?** There is nothing about the product that I dislike. **What problems is Sugar Market solving and how is that benefiting you?** Salesfusion has unlocked the limitless potential of digital marketing and CRM tools. ### 29. Great product, and an even great company **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2017 **What do you like best about Sugar Market?** Salesfusion is a great company with a product that may not be perfect, but gets significantly better with each upgrade. Whenever we have an issue they are so quick to fix it, and alleviate any issues we had. **What do you dislike about Sugar Market?** At times, the lack of integrations can be a bit of a hinderance. But, they own up to this very well and are very willing to hear your suggestions and adjust the platform to meet your needs! **What problems is Sugar Market solving and how is that benefiting you?** Our company relies on our email marketing & CRM services, but one of the downsides of using Sugar as our CRM is our integrations between email marketing & our customer base are limited. Salesfusion is the best option when you want a great connection to Sugar, and has allowed us to utilize custom information and behaviors more than we ever have before to increase our email productivity by up to 400% ### 30. IMPROVED MAP AND CRM INTEGRATION & SAVINGS OF OVER $500 PER QUARTER **Rating:** 5.0/5.0 stars **Reviewed by:** Julie F. | Founding Member, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2017 **What do you like best about Sugar Market?** The tight, direct integration of Salesfusion with Sugar makes it very easy for us to sync our database, campaigns, and all other relevant information. It's very easy to send and track email campaigns, and setup webinars. We multiple webinars per week, and Salesfusion makes it easy for us to manage internally, and for people to register for our events. The email builder is very easy to use and we can customize our messages without having to code HTML from scratch. **What do you dislike about Sugar Market?** The only real compliant I have is that you cannot have multiple windows open simultaneously. So if I'm building a report and need to know the ID of a campaign, I need to close the report, navigate to campaigns, then come back again. **Recommendations to others considering Sugar Market:** We love Jana F. in training! **What problems is Sugar Market solving and how is that benefiting you?** Communication between sales and marketing is key for us. Before, we had so much manual entry of data, it was hard to consistently ensure nothing fell through the cracks. Additionally, our reporting was not accurate as our systems were never in sync. We now have accurate (easy) reporting, and have even been able to retire a few of our systems, saving upwards of $500 per quarter. ### 31. Great implementation and support, but sorta e-mail focused **Rating:** 3.5/5.0 stars **Reviewed by:** Jørgen N. | Sales Manager, Oil & Energy, Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2017 **What do you like best about Sugar Market?** The onboarding was good and hands-on, and customer support has been very responsive. The application itself has an intuitive layout and fairly easy to use. Great e-mail builder. **What do you dislike about Sugar Market?** The landing page builder is outdated and not mobile friendly (new coming in Q2 they say). I'd like if I could set up sales campaigns with landing pages and emails in one dashboard, but I have to go back and forth a lot in the software. Would also like more help on improving email open rate (a lot of mine remains unopened despite being delivered), and using the system in more inbound marketing efforts beyond e-mails. New landing page builder and BI tool may improve that. **Recommendations to others considering Sugar Market:** If you, like us, do not have a large marketing dept, then the hands-on onboarding and support is a big plus for Salesfusion. It is also fairly easy to get going fast, get emails out, users cookied, and get value. Pricing and payment terms are favorable, compared to HubSpot, Pardot and Marketo. **What problems is Sugar Market solving and how is that benefiting you?** Getting more leads from website, reach out to more people with targeted messaging, structure follow-up of leads, establish inbound marketing culture in company. Have gotten to get a few more leads through online ads to landing pages, and catch leads from existing website forms. Also get use of the user stats from website. Biggest challenge to realizing more value is probably on our end - creating content. ### 32. Salesfusion Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2017 **What do you like best about Sugar Market?** Drag and Drop Email Builder, Form Builder, Landing Pages **What do you dislike about Sugar Market?** Syncing with CRM, Unable to Change Fields in CRM **What problems is Sugar Market solving and how is that benefiting you?** Marketing Automation, Drip Campaigns, Website Forms, Surveys ### 33. The obvious choice for marketing automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2016 **What do you like best about Sugar Market?** A "secret sauce" for the marketer finally! Salesfusion makes me look like a rockstar! I love how the interface is geared toward a marketing brain. It was actually an easy choice to choose Salesfusion after many demos of other automation tools. Not only was our experience on point from the very first chat with SF, but they always take the time to answer every single question we may have and keep up that service level. I also appreciate them enhancing features constantly so I can do my job better. **What do you dislike about Sugar Market?** Training is a lot to take in. We were eager to get moving quickly, but I believe it went too fast. This may have been due to our deadline. Still today, they answer questions and record calls to go back to. **What problems is Sugar Market solving and how is that benefiting you?** Aligning marketing and sales is always something you are working on. Sales Fusion has helped button our buttons when it comes to automation. We are able to create successful campaigns and for our business, saw immediate results after implementation. We are tracking weekly dashboards and now have a clearer picture into our industry. ### 34. It's been a great year with Salesfusion **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2016 **What do you like best about Sugar Market?** The onboarding process with Salesfusion was outstanding with recorded training sessions that I've been glad to look back on throughout the year. There are many features we've not yet tested but the core product is very sound and it's super useful to have so much information pushing all the way through to our CRM. **What do you dislike about Sugar Market?** I'd like to see Salesfusion improve on the ease of creating custom reporting. That said, I've been very successful with support for building out the custom reports I've needed. **Recommendations to others considering Sugar Market:** Be prepared to have your campaigns lined out to take advantage of the automated drip marketing features. The system will do it, but it takes time to plan that far in advance! **What problems is Sugar Market solving and how is that benefiting you?** Visibility of contact activity on our web site has been very useful. Push through to CRM a huge benefit. The difference between this and our old one-way email platform is tremendous. ### 35. You need to know code to use this product. **Rating:** 0.5/5.0 stars **Reviewed by:** Matthew S. | Marketing and Design Executive, Architecture & Planning, Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2016 **What do you like best about Sugar Market?** Support service and training is clear and consistent. **What do you dislike about Sugar Market?** Events builder - you need HTML / CSS knowledge. (May as well use Dreamweaver) Need to use HTML / CSS to create Landing pages. There is no delete function within the nurture campaign - if you make a mistake you need to start over. Lack of information when analyzing an event - i.e. You can't see who has specifically declined an event in comparison to who just hasn't seen the email. When testing an email - the test email doesn't always come through. The HTML of the email temples causes most spam filters to block your emails (unless you know how to hard code you can't fix this). **Recommendations to others considering Sugar Market:** Look at Mail Chimp. Much cheaper, no coding skills needed, social media integration and spam testing all included. (None of this is included in SF) **What problems is Sugar Market solving and how is that benefiting you?** Campaigns are now all localized. ### 36. New User **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.) **Reviewed Date:** July 11, 2017 **What do you like best about Sugar Market?** I like that we can tie our activities/responses to our CRM tool. **What do you dislike about Sugar Market?** Some features are not user friendly and require research. **What problems is Sugar Market solving and how is that benefiting you?** It's great to be able to see if a customer has opened/clicked an email. ### 37. Salesfusion is a difficult platform to learn and since its a newer tool, it's missing functions **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2016 **What do you like best about Sugar Market?** The ease of building an email template helps to quickly put together templates for approval as well as timely email communications that need to go out. **What do you dislike about Sugar Market?** The lack of features offered as well as the fact that you can't copy and resend an email campaign to a new list withouth creating an entire new campaign and pulling in the template is very frustrating. **What problems is Sugar Market solving and how is that benefiting you?** Email marketing strategy ### 38. Great people that take care of you **Rating:** 4.5/5.0 stars **Reviewed by:** Eric B. | Management Consultant, Management Consulting, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2016 **What do you like best about Sugar Market?** The customer service is remarkable. Any email or phone call on my end elicits an immediate response from Salesfusion. Although we have particular reps accountable for our success, I can call up anyone at Salesfusion and be taken care of. They work seamlessly as a team through the course of solving my problems. I also love how they write a ticket for every little thing, even if it gets resolved on the call. They are definitely thinking from the customer perspective, thinking and working together alongside us, and it makes a big difference. **What do you dislike about Sugar Market?** The company is clearly growing fast, and making constant updates to their user interface. As a result, some functionality gets lost in translation. It is sometimes hard to navigate through their modules, or know where to go to find things. Creating reports for my leaders can be tough. Given the complexity of emarketing and the needs of clients in a fast-changing tech world, Salesfusion is still the best option we've seen to satisfy our complex needs. As a customer, they are very open to my suggestions to improve their site, and like I said, they are constantly making things better. **Recommendations to others considering Sugar Market:** Do it. **What problems is Sugar Market solving and how is that benefiting you?** We were able to solve many issues we couldn't before for a number of our complex email campaigns. One campaign requires thousands of emails sent from hundreds of different users at once, and the ability to create many customized fields, including hard-coded fields. A process that used to take us months took us days. Another is our first real nurture campaign, which we could never before execute with such complexity and care. ### 39. Does the job, but there landing pages are not mobile friendly **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2017 **What do you like best about Sugar Market?** Metrics are really good from the campaigns. **What do you dislike about Sugar Market?** Landing pages are not mobile friendly so anyone that follows a link from an email will be driven to a desktop evironment. **Recommendations to others considering Sugar Market:** There landing pages are not mobile friendly. They have re-occuring contracts,so be cautious if you are looking to cancel, make sure you give them a heads up with at least 60 days notice. **What problems is Sugar Market solving and how is that benefiting you?** Marketing automation. Lead Generation. **Official Response from Malinda Wilkinson:** > Great news! We took your feedback and just launched a new landing page builder! In addition to being an easy-to-use drag and drop builder (no coding required), all pages are mobile responsive. Contact our support team if you have any quesitons. ### 40. Off to a great start! **Rating:** 4.0/5.0 stars **Reviewed by:** Jon G. | Web Designer, Building Materials, Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2016 **What do you like best about Sugar Market?** Customer service is outstanding! Anytime I have a question or a request, I get a very timely response. Communicating with them could not be easier. We are at the very beginning of our implementation and I have to say the email builder is incredibly intuitive and looks great. **What do you dislike about Sugar Market?** There's a bit of a learning curve when creating landing pages and forms. It's not quite as user friendly if you don't have much experience in HTML. That being said, I'm under the impression that this is something that will be overhauled soon. **What problems is Sugar Market solving and how is that benefiting you?** We currently are sending monthly newsletters to individuals in a very manual process without much segmentation. Salesfusion is giving us the ability to send segmented emails, alert sales of lead activity and gather and track the lead process through our site. ### 41. A product is only as good as the people behind it **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2016 **What do you like best about Sugar Market?** As a professional in the recruiting industry, I put a high value on talent. Our company selected Salesfusion over other marketing automation platforms because we were looking to build a strong relationship with a local vendor. Over the years, Salesfusion has done a great job of becoming what I consider an extension of our marketing department. From onboarding, to my monthly touch point calls with my client success manager, I have always felt that the team at Salesfusion is flexible and genuinely wants to help us succeed with our business goals. **What do you dislike about Sugar Market?** This is more of a wish than a dislike, but I hope that they develop a user certification program or a university track for more advanced users. **Recommendations to others considering Sugar Market:** I recommend cleaning your data and having a discussion internally about business goals and priorities. It's really easy to get off track using a blank slate software that can be customized for your business needs. **What problems is Sugar Market solving and how is that benefiting you?** Salesfusion is an incredibly expansive tool to implement and utilize. There are various areas of our business where Salesfusion has assisted us, including our email campaigns and contributing to the alignment of our sales and marketing teams. ### 42. Robust System, Lots of Features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2016 **What do you like best about Sugar Market?** Well suited for businesses that rely heavily on email marketing or who are likely to have users visit their website on multiple occasions. Great integration with CRMs for sales team engagement and data sharing. **What do you dislike about Sugar Market?** - Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful. - User interface was somewhat cumbersome, but they've recently updated and it's much better now. **Recommendations to others considering Sugar Market:** Robust system with lots of great features. Their reps and support staff will help you through the initial learning curve. You'll be glad you invested the time in learning the features of the system. **What problems is Sugar Market solving and how is that benefiting you?** We currently use Salesfusion as one part of overall marketing strategy for our clients. Some use the service to communicate with existing clients, others use the system as a platform to attract new customers based on website interaction. ### 43. I love Salesfusion! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2016 **What do you like best about Sugar Market?** The people-The customer service is great **What do you dislike about Sugar Market?** The Onboarding was challenging, but it has changed since then **Recommendations to others considering Sugar Market:** I highly recommend Salesfusion! We have been using it for under a year but already it has changed the way we work and we have only scratched the surface! **What problems is Sugar Market solving and how is that benefiting you?** We are finally automated! We are able to view the email statistics and determine if the email subject line should have been changed. We are now able to view web activity, create surveys, nurtures and so much more! ### 44. Overall an average provider if you don't use Salesforce as a CRM **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2015 **What do you like best about Sugar Market?** I like the new drag and drop email builder. It's more up-to-date with what you'd expect from a marketing technology provider. I also like the add-in to MS Dynamics CRM and how it allows you to see the customer journey, add or remove them to lists and nutures and email a contact straight from the CRM. An added benefit if you don't want your sales team to have full access to your Salesfusion portal. **What do you dislike about Sugar Market?** Reporting is limited to say the least. There's no easy way to track link clicks or downloads, unless they are gated by a form. Also, most reports require tables or multiple tables to be pulled in- almost always requires help from their professional services team at an extra fee. **Recommendations to others considering Sugar Market:** Ask a ton of questions and talk to customers. Do you report a lot? Look at that feature closely. If you are also using it as a CRM- keep in mind the limitations and benefits there. **What problems is Sugar Market solving and how is that benefiting you?** Marketing automation is a must- but it's only beneficial if the provider chosen syncs with your CRM. Salesfusion is one of the better alternatives if you aren't using the popular Salesforce as your CRM, however, if you are used to one of the "top players" in the automation game- there are several frustrations you'll gain from Salesfusion. The benefit of the software entirely depends on your companies needs- landing pages, email, CRM connections, reporting,etc. We use Salesfusion to solve the problem of getting data into the CRM, that works-most of the time. The biggest benefit we've gained is that now our sales team can see what customers and prospects are doing to interact with our data also. ### 45. Over satisfied with product, although I see areas where product can be improved **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2015 **What do you like best about Sugar Market?** -new email builder -working relationship with salesfusion support -event and email dashboards -integration with Sugar -new combined asset library **What do you dislike about Sugar Market?** -too many different places to create an email (nurture, trigger, email, template, etc.) -less control of HTML in new email builder -no capability to use dynamic fields in text only email builder -email image editor is cool but not enough -saves too many copies of images when i make edits in the builder -inconsistent access to merge tags and assets throughout different email builders -web activity alerts are automatically assigned out **Recommendations to others considering Sugar Market:** Salesfusion has a learning curve but once you learn it, it is an incredible tool. It offers a lot of power to marketers like myself who really like to be in control, but also the ability to be hands-off in the places that I want to. **What problems is Sugar Market solving and how is that benefiting you?** -keep sales alerted when their contacts hit a marketing content piece (keep them in the loop) - ### 46. Growing with Salesfusion **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2016 **What do you like best about Sugar Market?** The new templates are easier and more friendly to use. Enjoying the new features. **What do you dislike about Sugar Market?** Sometimes there is a disconnect between our Dynamics and this program **What problems is Sugar Market solving and how is that benefiting you?** We are solving the way we automate nurtures and have realized how easy it is to touch our audience. ### 47. Excellent Customer Support and New Features with End User in Mind **Rating:** 5.0/5.0 stars **Reviewed by:** Debbie P. | Sales & Marketing, Management Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2013 **What do you like best about Sugar Market?** SalesFusion is easy to use, provides all the tools to successfully market and drive new business. The Customer Support team is always friendly and helpful and respond in a timely manner. They also provide lots of access to self paced or online training. **What do you dislike about Sugar Market?** We a very satisfied customer and continue to be pleased with the product and service we receive. **Recommendations to others considering Sugar Market:** Be sure to attend their training sessions to pick up the best practice tips and tricks. **What problems is Sugar Market solving and how is that benefiting you?** Greater visibility of the success of our email marketing campaigns and web tracking. ### 48. Very robust, but hard to navigate. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2016 **What do you like best about Sugar Market?** The automation features and all the data that is provided. **What do you dislike about Sugar Market?** The navigation is very cumbersome and creating reports is as well. **What problems is Sugar Market solving and how is that benefiting you?** We are wanting to do Nurture campaigns, but have not yet executed any yet. ### 49. Salesfusion staff excellent! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2016 **What do you like best about Sugar Market?** Customer Support is amazing! They really do hold your hand through the process. **What do you dislike about Sugar Market?** It's definitely a very "robust" program. It could easily be someone's full time job just doing salesfusion. Once you get things going though, it begins to get a bit easier. **What problems is Sugar Market solving and how is that benefiting you?** Needed something with a CRM and ability to nurture leads. ### 50. SalesFusion Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2016 **What do you like best about Sugar Market?** Ease of use. Awesome training staff and onboading. **What do you dislike about Sugar Market?** No dislikes, so far. The new UI is very intuitive and easy to learn. **Recommendations to others considering Sugar Market:** Very innovative company. Great traning. **What problems is Sugar Market solving and how is that benefiting you?** It's helping me to keep better tabs on y maketing efforts and what works for our company. ## Sugar Market Discussions - [hi how are you doing ? I find Sugar Market very HELPFUL an](https://www.g2.com/discussions/hi-how-are-you-doing-i-find-sugar-market-very-helpful-an) - 1 comment, 2 upvotes - [need to be very accurate in data](https://www.g2.com/discussions/need-to-be-very-accurate-in-data) - 1 comment, 1 upvote - [View Sugar Market pricing details and edition comparison](https://www.g2.com/products/sugar-market/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-10+13%3A57%3A03+-0500&secure%5Bsession_id%5D=2f886608-9fca-410e-9762-394c60402ca7&secure%5Btoken%5D=b623e9efcf17d1bfd418b1f0b97d6b5e9d9de271aafe62b983c62ba9d7e77e78&format=llm_user) ## Sugar Market Integrations - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [LinkedIn Job Search](https://www.g2.com/products/linkedin-job-search/reviews) ## Sugar Market Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Matching** - Priority Matching - Account Tiebreakers - Fuzzy Matching **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Routing** - Match and Route - Multi-Objects - Territories - Working Hours **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Platform Operations** - Service level Agreements - Audit Logs - Duplicate Match - Capping - Analytics - Integrations - Alerts & Notifications - AI Lead Matching & Routing **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Sugar Market Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,252 reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - 4.1/5.0 (3,026 reviews) - [Act-On](https://www.g2.com/products/act-on/reviews) - 4.1/5.0 (1,030 reviews)