--- title: Sugar Market Reviews meta\_title: 'Sugar Market Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 219 reviews by the users' company size, role or industry to find out how Sugar Market works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 219 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Sugar Market Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Sugar Market but has limited features. Are you part of the Sugar Market team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Sugar Market is marketing automation that helps teams create campaigns faster, engage prospects across channels, and deliver better leads to sales. Marketers can build emails, landing pages, and forms with no-code tools, then use insights to personalize outreach and predict which leads are most likely to convert. With Sugar Market, you can streamline campaign creation, improve lead quality, and prove marketing’s impact with clear reporting. * * * Seller [SugarAI](https://www.g2.com/sellers/sugarai) Discussions [Sugar Market Community](https://www.g2.com/products/sugar-market/discuss) Languages Supported English Solution Type All-in-One Show More ## Pricing Pricing provided by Sugar Market. ### Simplified & Affordable Pricing | Unlimited Users Starting at $1,000.00 [ View More Pricing Information ](https://www.g2.com/products/sugar-market/pricing) ## Top-Rated Alternatives [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,912) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![Adobe Marketo Engage](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adobe Marketo Engage") Adobe Marketo Engage 4.1/5(3,149) ](https://www.g2.com/products/adobe-marketo-engage/reviews) [ ![Act-On](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Act-On") Act-On 4.1/5(1,071) ](https://www.g2.com/products/act-on/reviews) [ View All Alternatives ](https://www.g2.com/products/sugar-market/competitors/alternatives) ## User Insights Average based on 219 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) [Log in to unlock pricing and user insights](/login) ## Sugar Market Integrations (2) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Instagram for Business ](https://www.g2.com/products/instagram-for-business/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LinkedIn Job Search ](https://www.g2.com/products/linkedin-job-search/reviews) Show More ![Verified User in Broadcast Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Broadcast Media") UB Verified User in Broadcast Media Small-Business (50 or fewer emp.) 4/15/2025 "SUGAR CRM" 5/5 What do you like best about Sugar Market? It helps companies a lot to centralize information and optimize interaction with their customers. Review collected by and hosted on G2.com. What do you dislike about Sugar Market? Slow loading times have been reported. This slowness can make the difference between closing a sale or losing it to the competition. Review collected by and hosted on G2.com. What problems is Sugar Market solving and how is that benefiting you? Automate marketing, sales, and customer service processes Review collected by and hosted on G2.com. Show More Validated ReviewerSource: OrganicAI Translated ![John M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John M.") JM John M. Co-Founder Small-Business (50 or fewer emp.) 2/3/2025 "Excellent help when needed" 5/5 What do you like best about Sugar Market? Easy to follow anytime I need anything that helps Review collected by and hosted on G2.com. What do you dislike about Sugar Market? I realy have no regrets by using Sugar Market, they have always operated well within my concerns Review collected by and hosted on G2.com. What problems is Sugar Market solving and how is that benefiting you? With so many different systems in the market I felt good with theres Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic JB Jan-Frederic B. Mid-Market (51-1000 emp.) 3/27/2024 "Marketing Automation platform with huge potential" 4/5 What do you like best about Sugar Market? Sugar Market is an easy to use marketing automation platform with a huge potential. The email builder and nurture builder are having everything what you would expect and you can use them by drag and drop. Many of our colleagues are not technical experts but they easily learned to use the system. The customer support is also outstanding and we have got great support when needed. Review collected by and hosted on G2.com. What do you dislike about Sugar Market? There are som functions such as list builder and event management that have been improved over the years but they still lack some functionalities and a similar easy-to-use approach as the email and nurture builder. Especially for us, as a Swedish organisation with different brands, the event mangement part lacks the support for different languages and brands. There is also room for improvement when it comes to syncronisation features between the different Sugar products. You can see that Sugar Market has been bought from Sugar and that it wasn't created from scratch as part of Sugars product solutions. Review collected by and hosted on G2.com. What problems is Sugar Market solving and how is that benefiting you? We are using Sugar as our marketing automation platform. As a government agency we don't work with Sales in the same terms as many other organisations using Sugar Market but it still supports our needs for automating our processes as much as possible. Since we implementet Sugar Market we have seen an increase of 31,8% in lead volume and our newsletters boast a competitive 40%-50 percent open rate on marketing emails. This is certainly due to the great automation and nurture functionalities. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller KB Kody B. Mid-Market (51-1000 emp.) 4/24/2024 "Overall Sugar Market Experience" 3.5/5 What do you like best about Sugar Market? Email creation is easy! Nurtures are easy to build and not overly complicated. Setting up dynamics lists from Sugar Sell is simple and efficient. Support is quick to respond to issues and makes solving issues quick and easy. Review collected by and hosted on G2.com. What do you dislike about Sugar Market? The overall platform could use some upgraded efficiencies ... time-consuming to logon to Sugar CRM every time I want to set up a dynamic list. Jumping through the nurture metrics is cumbersome and requires a lot of clicking around. Reporting is also not very straightforward. Review collected by and hosted on G2.com. What problems is Sugar Market solving and how is that benefiting you? We are able to set up a multitude of automated emails that help feed our sales efforts, all based on activity happening in Sugar Sell. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Navneet S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Navneet S.") NS Navneet S. Senior Marketing Manager Mid-Market (51-1000 emp.) 9/4/2024 "Sugar Market cloud-based marketing automation" 5/5 What do you like best about Sugar Market? Automate marketing tasks to save time and resources. Capture more qualified leads through targeted campaigns and landing pages. Review collected by and hosted on G2.com. What do you dislike about Sugar Market? We have limitations in customizing certain features, such as email templates and landing page designs, which can restrict creativity and branding consistency. While Sugar Market offers reporting features, some users desire more in-depth analytics and customizable dashboards for a more comprehensive view of campaign performance. Review collected by and hosted on G2.com. What problems is Sugar Market solving and how is that benefiting you? Generating leads, nurturing them, managing email campaigns, proving ROI Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic VM Vicki M. Small-Business (50 or fewer emp.) 11/13/2024 "First class system that’s adaptable" 4.5/5 What do you like best about Sugar Market? It's been a game changer during our journey to be able to adapt modules to our business models and service offering. Review collected by and hosted on G2.com. What do you dislike about Sugar Market? The vastness of the system at times. We are still learning. Review collected by and hosted on G2.com. What problems is Sugar Market solving and how is that benefiting you? Dashboard clarity Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Fahima N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Fahima N.") FN Fahima N. Membership Coordinator Small-Business (50 or fewer emp.) 10/17/2024 "Complicated" 4/5 What do you like best about Sugar Market? I like the ease of it from Sugar CRM to market. Review collected by and hosted on G2.com. What do you dislike about Sugar Market? The report feature is a bit complicated and I wish that when someone open an email, it automatically integrates in SugarCRM Review collected by and hosted on G2.com. What problems is Sugar Market solving and how is that benefiting you? Email CRM, emailing members Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Logistics and Supply Chain](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Logistics and Supply Chain") UL Verified User in Logistics and Supply Chain Mid-Market (51-1000 emp.) 4/30/2024 "Nice ideas, core features not setup well" 1/5 What do you like best about Sugar Market? We can send automated emails. We can run nurture campaigns. Review collected by and hosted on G2.com. What do you dislike about Sugar Market? A huge problem is lack of connectivity to popular lead generation software Zoominfo and Apollo for example. Many of the features of within Market are not natively connected to the CRM and require many levels of extra work. For example, I cannot create marketing campaign reports that pull data into the CRM with the same functionality as the CRM reporting. So it's very difficult to bridge the gap between marketing effort and opportunity/dollar outcomes in teh CRM without having to erect a KPI framework from scratch that somehow can pull marketing interaction data through to the CRM. Even then, it's speculative. I also do not like how marketing activities are not a native subpanel on the CRM except for form and landing page interactions. Every email that the lead or contact opens should display within the lead or contact profile. It should not take having to click into the Sugar Market tab to see marketing activity. This is just another layer of separation from being able to pull marketing metrics from with in the CRM. When we had Salesforce, I could setup campaigns within the CRM and then attribute multiple emails, forms, landing pages to those campaigns and then pull interaction data from those campaigns and attribute that to Opportunity value. This is maybe possible in SugarMarket, but it would take development work that's outside my perview and it not naturally part of the integration. I also do not like the the lack of a general automation rules within SugarMarket. In Salesforce, I could setup an automation that if "lead UTM Source Field = Google, then Lead Source=Google" for example. These automation shortcuts gave us much more flexibility to control how we organize and track leads. There have also been multiple cases of leads statuses changing in the Market side, then a step in the engagment is to push that profile change to the CRM, then it doesn't happened. A complete mystery that even our wonderful Sugar Market account manager could not figure out why is was happening. Our UTM forms fields do not ingest URL parameteres unless they are from a SuygarMarket Landing page. They cannot be pulled from the form when embedded in our website. One of the nuture items is "Create a CRM Task" but there's no ability to specifically create a scheduled call. So I have to create a task to tell a user to call someone so now our inside sales person is doing double admin work. The list of logical dead ends that need multiple hours of workaround to achieve what we need and what we used to have in Pardot/Salesforce goes on and on. At this point, we've start using Zapier to get around many automation deadends in SugarMarket and simply use SugarMarket to send emails. Basically, Sugar Market misses the mark on many things that are necessary to require coehesion between our sales side and marketing side activities. I am regretting moving from Salesforce to Sugar every single day. Review collected by and hosted on G2.com. What problems is Sugar Market solving and how is that benefiting you? The nurtures allow for automated lead nurturing. That's about it. Otherwise, not much else works well. Market is too restrictive for us to use it as tool to implement our outreach plan, the tool dictates to us what we can. Review collected by and hosted on G2.com. Show More Response from Chris Pennington of Sugar Market [Editedit](https://www.g2.com/survey_responses/sugar-market-review-9589819/official_response/edit) Hi there, Thank you for your detailed feedback on Sugar Market. We're sorry to hear about the challenges you're facing. We understand the importance of seamless integration with lead generation tools like ZoomInfo and Apollo, and we are continually working to improve our connectivity and native CRM integration. Your points on marketing campaign reports, subpanel visibility, and automation rules are noted and helpful. We appreciate the feedback and it does help us prioritize what, when and how we might apply resources to address these concerns so that we might enhance your overall experience. For the item of ‘..multiple cases of leads statuses changing”, if you would, email me directly with more details. I’d like to drill into this topic to see what is really going on – my email address is cpennington@sugarcrm.com At any stage, if you encounter any specific issues or need assistance, our support team is ready and eager to help. Additionally, there are many resources available in SugarClub to help you and your team better understand how to use Sugar Market. And, of course please feel free to reach out to me directly if you have any further questions or need additional support. We are dedicated to ensuring that Sugar Market not only meets but exceeds your expectations. Thank you once again for your feedback, which is crucial in helping us improve and better serve you. Thanks Chris Pennington - Chief Customer Officer [See how Sugar Market improved](https://sugarclub.sugarcrm.com/) Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Gayathri G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gayathri G.") GG Gayathri G. Founder & Content creator Mid-Market (51-1000 emp.) 10/1/2024 "Syncs seamlessly to SugarSell - great way to track and managing leads" 3.5/5 What do you like best about Sugar Market? Syncs seamlessly with the core CRM - a great way to track and managing leads Review collected by and hosted on G2.com. What do you dislike about Sugar Market? Integrations with other platforms can be difficult sometimes. Review collected by and hosted on G2.com. What problems is Sugar Market solving and how is that benefiting you? marketing automation and automatic lead routing Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite VK Vidya K. Small-Business (50 or fewer emp.) 9/26/2024 "Great" 5/5 What do you like best about Sugar Market? Campaigning, emails, communication, contacts Review collected by and hosted on G2.com. What do you dislike about Sugar Market? Too much pop ups, frequent, pop ups, time consuming Review collected by and hosted on G2.com. What problems is Sugar Market solving and how is that benefiting you? Campaigning Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ## Questions about Sugar Market? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Sugar Market ](https://www.g2.com/products/sugar-market/discussions/new) ![Donnalyn N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Donnalyn N.") DN Donnalyn Nazareno • Last activity over 4 years ago hi how are you doing ? I find Sugar Market very HELPFUL an 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/hi-how-are-you-doing-i-find-sugar-market-very-helpful-an) GU Guest User What is Sugar Market used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-sugar-market-used-for) [ View all Discussions ](https://www.g2.com/products/sugar-market/discuss) ## Pricing Options Pricing provided by Sugar Market. ### Simplified & Affordable Pricing | Unlimited Users Starting at $1,000.00 [ View More Pricing Information ](https://www.g2.com/products/sugar-market/pricing) Sugar Market Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,912) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-sugar-market) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3a9b023e28464647fa13b8f367a5f12c/act-on%282%29.png "Product Avatar Image") Act-On 4.1/5(1,071) [ Compare Now ](https://www.g2.com/compare/act-on-vs-sugar-market) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage 4.1/5(3,149) [ Compare Now ](https://www.g2.com/compare/adobe-marketo-engage-vs-sugar-market) ##### ##### Sugar Market Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms A/B Testing Mobile Optimized Lead Management Marketing Lead Database Data Quality Management Segmentation Reporting & Analytics Basic Reporting [ View More Features ](https://www.g2.com/products/sugar-market/features) ##### Categories on G2 [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Lead-to-Account Matching and Routing](https://www.g2.com/categories/lead-to-account-matching-and-routing) ##### Explore More [What's the leading global payroll solution for businesses](https://www.g2.com/discussions/what-s-the-leading-global-payroll-solution-for-businesses)[What Java Development Kit distributions have the most reliable long-term support and frequent security patch cycles?](https://www.g2.com/discussions/what-java-development-kit-distributions-have-the-most-reliable-long-term-support-and-frequent-security-patch-cycles)[Best-rated RPA service for IT consulting firms](https://www.g2.com/discussions/best-rated-rpa-service-for-it-consulting-firms) [Best AI agents for reducing manual workload in operations](https://www.g2.com/discussions/what-are-the-best-ai-agents-for-reducing-manual-workload-in-operations)[Which anti-money laundering tool is best for small businesses](https://www.g2.com/discussions/which-anti-money-laundering-tool-is-best-for-small-businesses)[Pros and Cons Details](https://www.g2.com/products/sugar-market/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)