Generated from real user reviews
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Keaton S.
Enterprise (> 1000 emp.)
5.0/5
"User-Friendly Platform with Insightful Audience Data"
What do you like about StatSocial?
The platform is user-friendly, with data that is easy to interpret. I also appreciate the wide range of categories available for exploring audience be
Verified User
Mid-Market (51-1000 emp.)
5.0/5
"Quick, Comprehensive Audience Intelligence"
What do you like about StatSocial?
I love the ability to create a custom audience based on so many options from demographics to followers to affinities. The StatSocial taxonomy of inter
See Related User Reviews
Keaton S.
Enterprise (> 1000 emp.)
5.0/5
"User-Friendly Platform with Insightful Audience Data"
What do you like about StatSocial?
The platform is user-friendly, with data that is easy to interpret. I also appreciate the wide range of categories available for exploring audience be
Verified User
Mid-Market (51-1000 emp.)
5.0/5
"Quick, Comprehensive Audience Intelligence"
What do you like about StatSocial?
I love the ability to create a custom audience based on so many options from demographics to followers to affinities. The StatSocial taxonomy of inter
See Related User Reviews
Keaton S.
Enterprise (> 1000 emp.)
5.0/5
"User-Friendly Platform with Insightful Audience Data"
What do you like about StatSocial?
The platform is user-friendly, with data that is easy to interpret. I also appreciate the wide range of categories available for exploring audience be
Verified User
Small-Business (50 or fewer emp.)
4.5/5
"Built for Complex Audience Analysis"
What do you like about StatSocial?
I like getting in-depth insights with StatSocial to better understand audience data, which often helps validate a hypothesis. The ability to export ra
See Related User Reviews
Verified User
Small-Business (50 or fewer emp.)
4.5/5
"Built for Complex Audience Analysis"
What do you like about StatSocial?
I like getting in-depth insights with StatSocial to better understand audience data, which often helps validate a hypothesis. The ability to export ra
Verified User
Mid-Market (51-1000 emp.)
5.0/5
"Quick, Comprehensive Audience Intelligence"
What do you like about StatSocial?
I love the ability to create a custom audience based on so many options from demographics to followers to affinities. The StatSocial taxonomy of inter
See Related User Reviews
Verified User
Small-Business (50 or fewer emp.)
4.5/5
"Built for Complex Audience Analysis"
What do you like about StatSocial?
I like getting in-depth insights with StatSocial to better understand audience data, which often helps validate a hypothesis. The ability to export ra
Verified User
Mid-Market (51-1000 emp.)
5.0/5
"Quick, Comprehensive Audience Intelligence"
What do you like about StatSocial?
I love the ability to create a custom audience based on so many options from demographics to followers to affinities. The StatSocial taxonomy of inter
See Related User Reviews
Verified User
Small-Business (50 or fewer emp.)
4.0/5
"Effortless Persona Building, Room for Improvement"
What do you dislike about StatSocial?
I would say delivery time. Audience delivery specifically, it takes much longer for an audience to deploy to our DSP, sometimes 2 weeks.
Peter F.
Mid-Market (51-1000 emp.)
4.0/5
"Impressive Audience Reach Across Multiple Platforms"
What do you dislike about StatSocial?
We primarily use the Twitter follower aspect when creating exports so I wish we would have better reach using Instagram/Youtube etc.
See Related User Reviews
Nicklaus L.
3.5/5
"Insightful Audience Analysis, But Limited Access"
What do you dislike about StatSocial?
I find it challenging that there are limited seats, which makes it hard to navigate staffing. Only certain people have access to build audiences and e
Verified User
Mid-Market (51-1000 emp.)
4.0/5
"Effortless Audience Targeting and Outstanding Support"
What do you dislike about StatSocial?
The main challenge is that highly specific audience segments can sometimes be smaller than expected, which occasionally requires adjusting our targeti
See Related User Reviews
Keaton S.
Enterprise (> 1000 emp.)
5.0/5
"User-Friendly Platform with Insightful Audience Data"
What do you dislike about StatSocial?
You need to upload a large number of influencers to the platform in order to collect data, but the processing time is much too long.
Verified User
Small-Business (50 or fewer emp.)
4.0/5
"Effortless Persona Building, Room for Improvement"
What do you dislike about StatSocial?
I would say delivery time. Audience delivery specifically, it takes much longer for an audience to deploy to our DSP, sometimes 2 weeks.
See Related User Reviews
Leslie R.
Enterprise (> 1000 emp.)
5.0/5
"StatSocial -Great Platform-Great Customer Service"
What do you dislike about StatSocial?
I do not like that they updated their demo targeting so we cannot target by ethnicity. This is a big demo for our clients. There are ways to work a
Giana F.
Mid-Market (51-1000 emp.)
4.0/5
"Hands-On Support and Valuable Insights Drive Audience Engagement"
What do you dislike about StatSocial?
The website organization could be a little cleaner. An AI integration with summaries or suggestions could be helpful. Most times when we send audience
See Related User Reviews
law y.
5.0/5
"Valuable Audience Insights with Minor Clarity Needed"
What do you dislike about StatSocial?
The clusters are slightly confusing. It would be better if there were clearer explanations or tooltips on how the clusters are created.
Verified User
Mid-Market (51-1000 emp.)
3.5/5
"Dynamic Sourcing, But UI and Audience Parameter Setup Need Improvement"
What do you dislike about StatSocial?
I think the UI can be a little laggy and slow. Or changes don't always seem to take.. I also wish you could combine your audience parameters different
depth of data and user interface is excellent Review collected by and hosted on G2.com.
There is an opacity in how the data is constructed, but the performance validates it. Review collected by and hosted on G2.com.
The breadth of data and the ability to integrate into our system. Review collected by and hosted on G2.com.
Some of the data discrepancies between the query builder and the reporting. Some data is only available in one or the other. Review collected by and hosted on G2.com.
StatSocial is great when you need to get creative about audience targeting because targeting in platforms is limited. I like using StatSocial to build competitor audiences and am excited to start using their new TikTok features. The firmographic B2B audiences are also a great selling point to clients in order to expand your holistic media strategy to publishers where you wouldn't historically target B2B audiences. The reps are also extremely helpful. Review collected by and hosted on G2.com.
StatSocial isn't self explanatory so it requires some training of the platform. Review collected by and hosted on G2.com.
StatSocial is easy to use and has a ton of audience demographic and psychographic information to help consult our teams and clients on our target. I appreciate how fast Laura is at responding to emails and questions. She has been a wonderful support across all of our client requests. Review collected by and hosted on G2.com.
It can take some time to get the full audience data and report, depending on the size of the audience. Limitation on the type of psychographic information. Review collected by and hosted on G2.com.
Ability to match users across platforms. Review collected by and hosted on G2.com.
Influencers occasionally seem stale and same accounts show up for very different demos. Review collected by and hosted on G2.com.
Being able to target specific job roles and companies of interest is an immense help to understanding B2B audiences. Additionally, StatSocial is able to provide various communities that make up a defined audience and provide some insights on how their behaviors differ. Their customer teams are very helpful if you want to work together to find the right insights. Review collected by and hosted on G2.com.
It is hard to sift through the psychographic information as there is a lot included for affinities and the analyst doesn't always know which is the best ones to pick without doing more research. Review collected by and hosted on G2.com.
StatSocial offers super awesome opportunities to target very specific audiences and to target competitors. One of my favorite things about StatSocial is that you can use the lists to target on platforms that can't get as specific with interests. Review collected by and hosted on G2.com.
I don't love that the audiences are never large enough. We have to majorly increase and multiply the lists which causes it to be less specific. Review collected by and hosted on G2.com.
StatSocial proves to be an exceptionally potent tool for uncovering valuable insights about any audience, regardless of how particular or specialized they may be. Review collected by and hosted on G2.com.
I wish there were more attributes to define the audience better. Review collected by and hosted on G2.com.
Automated Insights reports help provide a quick look into an audience segment for planning and strategy Review collected by and hosted on G2.com.
Some categories, like influencers for example, end up as very broad with the same macro influencers for every time. This requires extra time to dig for more relevant, niche, surprising option. Review collected by and hosted on G2.com.
We love not only the various available targeting parameters, but especially the opportunity to then target that unique audience across social networks and DSPs. Review collected by and hosted on G2.com.
Additional databases would always be useful. Review collected by and hosted on G2.com.