Thanks to StatSocial's data, we have upped our game with proposals and our ability to tailor influencer insights specifically to our client's needs, and more recently using the data for targeting in our campaigns. The platform itself is very user-friendly and my team can easily get up to speed on learning how to navigate it. They have great customer service and are very responsive to our questions, jumping in immediately to help. Review collected by and hosted on G2.com.

Sometimes for micro or newer influencers, we don't get enough engagers to pull a report that is large enough to be accurate. There are some great examples of influencers we'd love to present in proposals but due to not being able to pull a report, we have to pick another. Also, with larger companies, I would love for there to be an easy way to search all the reports everyone else generated, perhaps there's a way to tag each report. It would be a huge time savings. Review collected by and hosted on G2.com.

I can't express enough how impressed I am with StatSocial! The platform's robust analytics and user-friendly interface have made navigating and interpreting complex social data a breeze. The depth of insights provided has been invaluable for our marketing strategies, allowing us to understand our audience on a whole new level. The customer support is exceptional, always ready to assist and ensure a smooth experience. StatSocial has truly elevated our understanding of social media demographics and audiences. I don't think we'd be able to do what we do without it. I've used it a bunch times for projects ranging from Celebrity deep dives to Brand deep dives. Not only is it easy to use, it's easy to understand. Review collected by and hosted on G2.com.

One thing that I found to be slightly inconvenient is the constant logging in and logging out of the platform. Needing to frequently refresh to stay logged in. But I understand this is done for safety purposes, so it's really not that big of a deal! Review collected by and hosted on G2.com.

The audiences are the main value add with stat Review collected by and hosted on G2.com.

The audience load into ad platforms isn't very intuitive Review collected by and hosted on G2.com.

I love that there are so many affinities to choose from when building an audience, or that you can look at specific influencers directly. It allows users to get pretty granular with what they are looking for. I also appreciate the ability to share projects as other builds have been very handy for me overtime. The platform overall is very easy to use and get integrated into after using a couple times. It has become one of my go-to tools to use on a weekly basis. Review collected by and hosted on G2.com.

Only a few things come to mind as dislikes. It can take awhile for an audience to build, and pending the audience, there can be almost too much data to sift through when identifying top media. Review collected by and hosted on G2.com.

The team I work with at StatSocial is amazing! I use the platform frequently for projects and the team is always extremely responsive when I have any questions or need something added to the taxonomy. The updates to the audience insights make it even easier to analyze, and it's easy to build audiences. Review collected by and hosted on G2.com.

I think when we are using it to build audience profiles, I wish there were more psychographics available and attitudes on spending habits, etc. Review collected by and hosted on G2.com.

StatSocial takes the guesswork out of social audience insights for me. Before using their platform, it was hard to understand the behavioral side to our audience so that we could truly leverage the data for campaign building.

Now, we truly know our target audience and our competitors' audience. We understand what matters most to them and what drives their purchase decisions. It's been a gamechanger in terms of building powerful marketing campaigns that convert. Review collected by and hosted on G2.com.

I don't have anything negative to say... Review collected by and hosted on G2.com.

I like that I can get a true sense of what my audience likes and the people they will engage with, even personalities I hadn't considered previously. I also enjoy the different outlets and websites that are available because they allow my team to create targeted media lists. Review collected by and hosted on G2.com.

Sometimes the audience sizes are small and the formula creation process is not always super intuitive so it takes some time to get acquainted with the platform. Review collected by and hosted on G2.com.

Love the ability to take a deep dive into potential creators on social channels we want to work with. Seeing into their audience allows us to find the best audience for our needs. We have had great support from the StatSocial team with questions and issues along the way and appreciate their willingness to assist and help us meet our goals. Review collected by and hosted on G2.com.

We can't always find all of the creators we search for, but have found we can pull insights on most of the creators we look at. Review collected by and hosted on G2.com.

The tool works in a way that allows for incredible custom audience building. You can generate an audience based on more than just a taxonomy, and customise until you have the exact audience you want. I find this approach means the tool stands out above all other audience research tools. Review collected by and hosted on G2.com.

Some UX niggles with navigation can be annoying. Often "easier" to navigate from audience to audience by starting at the start, rather than using the back button or breadcrumbs. Review collected by and hosted on G2.com.

Our whole team loves their platform, it's the only way we can get that type of data. We love the ease of audience creation. The insights report is highly informational and useful for campaign strategy. The client services and leadership teams are super helpful, easy to work with, and available. Review collected by and hosted on G2.com.

I wish there were a way we could get you better numbers for billing purposes. Review collected by and hosted on G2.com.