Useful audiences with a lot of interesting levers to pull. Easy to push audiences to platforms once you know the process. Unique audiences that other platforms don't have. Reasonable cost structure. Review collected by and hosted on G2.com.

Sometimes can be hard to find more niche audiences. Can also be time consuming to add all the possible audiences you may need. Takes a while to create audiences and reports. Review collected by and hosted on G2.com.

The purpose, data driven content and research the platform provides. Review collected by and hosted on G2.com.

The platform UI isn't the most intuitive. Review collected by and hosted on G2.com.

It really allows the users to get extremely niche insight of consumers. Review collected by and hosted on G2.com.

The platform is anything but intuitive. Even the output is often difficult to navigate. Review collected by and hosted on G2.com.

I really liked the unique functionality that StatSocial offers like the detailed reporting and information on audiences. The support team has also been really helpful with answering questions and staying in consistent communication with our team. Review collected by and hosted on G2.com.

I feel like the platform is still young in some ways. It can be a little frustrating when the platform doesn't reflect accurate numbers at times and needs to be refreshed. My only other issue is their FAQ and partner integration with Live Ramp. My experience with this wasn't great, and I feel like there should be more documentation on which partners integrate and how to do integrate for a seamless customer experience. Review collected by and hosted on G2.com.

Allows us to create custom audience segments for example from Swoop, important then into the platform to obtain bespoke insights Review collected by and hosted on G2.com.

I wish there were more opportunities to drill down and profile individuals or caregivers with rare health conditions Review collected by and hosted on G2.com.

StatSocial offers powerful audience intelligence. The audience recipe options are extensive and, in the rare instances where I don't find what I need, the customer service team is always available for a quick workaround. The AI summaries and audiences clusters are also incredibly useful and make my job much easier. Review collected by and hosted on G2.com.

Would be nice to have a direct API connection to social listening tools. Review collected by and hosted on G2.com.

They're easy to work with and their platform is even easier to use. Silhouette provides useful insights on custom audiences that you can't get anywhere else and we're able to create hyper-specific cohorts for surveying. Review collected by and hosted on G2.com.

There is a bit of mystery around how StatSocial's proprietary technology works that dampens the usefulness of their data. Their costing model also can be rather limiting as there is a high cost of entry to using their services, which limits our ability to scale our services to new clients — particularly those with more modest research budgets (Which I understand, but it limits what we're able to do with them). Review collected by and hosted on G2.com.

Gives us really great data to lead our strategy. influencer selection and creative ideas. When approached with nuanced asks from our clients, the customer service team is very helpful and prompt. Review collected by and hosted on G2.com.

Takes a little while to generate audience and insight reports. Review collected by and hosted on G2.com.

StatSocial offers a substantial amount of data to pull from that can be customized or categorized on a project-to-project basis. Especially once a report has been generated, the platform is easy to navigate with searchable functions and tool descriptors. Review collected by and hosted on G2.com.

There are multiple steps and stages required to create a report, from creating folders to audiences to audience sub groups - it seems this process could be streamlined. Additionally, our team largely uses this platform to search for creator audience insights, and there have been a number of times when creators with a large following still do not appear within the system. For reports that are successful, it would be great to have a "Refresh" functionality button to click and get a refreshed report with all the same parameters included vs. having to pull an entirely new report. Review collected by and hosted on G2.com.

I like the ability to compare audiences to baseline using the index-based approach, allowing me to identify interests and preferences where audiences overindex compared to chosen base Review collected by and hosted on G2.com.

Lots of brands are still missing so it can be pretty time-consuming to add them in manually/through a rep Review collected by and hosted on G2.com.