I like how easy it is to get started with creating an audience, selecting which factors to include or exclude to get a very comprehensive overview of that audience's demographics, interests, etc. Review collected by and hosted on G2.com.

The only downside is having to recompile an audience if you change any factor. Review collected by and hosted on G2.com.

Very useful to dig into social media interests and pull out audience insights Review collected by and hosted on G2.com.

Nothing to dislike, looking forward to see it expand topics, niches and interests Review collected by and hosted on G2.com.

Great interface and visualization and the data performs very well. Review collected by and hosted on G2.com.

Some data that would be helpful to make larger audiences isn't available from certain social platforms. Review collected by and hosted on G2.com.

I use StatSocial every day. I love how customer focused StatSocial is as a product and with their support. They definitely take the user experience into consideration with every feature design, making the product easy to use, and effective for its desired purpose. Every time I have had a question or technical issue, StatSocial responds and resolves quicker than any other company that I have previously worked with - seriously impressive. Review collected by and hosted on G2.com.

Sometimes StatSocial takes longer to generate an audience than I would prefer. However, I have noticed that these times have been getting shorter, and I have more frequently received the target audience back in minutes. Review collected by and hosted on G2.com.

Statsocial have been our key data partner for over 6 years in the consumer insights space. The data they provide is of high quality and has the right level of granularity which is needed to develop key consumer insights for audience development and personalization use cases. They are very approachable and always available to collaborate and solution on new & innovation use cases. The entire team which they bring along to service a request – leadership, services, sales, and data SMEs are very cooperative and easy to work with. My team likes working with them and with time and right coaching have good command on their data which we use in in nearly every consumer project for our clients. Review collected by and hosted on G2.com.

We need Statsocial to actively communicate about their new data products and innovations so that we can further enhance the adoption of their products in our projects. Review collected by and hosted on G2.com.

Helps us paint a picture for social insights that we are limited to. Emma is great in supporting us as well. Review collected by and hosted on G2.com.

At times, the deterministic methodology is questioned when describing our work and recommendations. We would like to see a more encompassing athlete and influencer selection list. Review collected by and hosted on G2.com.

StatSocial can target audiences that no other vendor/partner can. Social media targeting is great for getting customers of specific brands as well as reaching specific job titles and those hard to reach/niche audiences. StatSocial also has effective affiliations. We have had particular success with targeting owners of specific car brands. Last but certainly not least, StatSocial has tremendous customer support. The team is responsive, helpful and transparent. The targeting platform is also straightforward and easy to use. Review collected by and hosted on G2.com.

There is no company size or company revenue targeting which are common parameters for many of our studies. We have also had many frequent troubleshooting issues, particularly slow loading times for generating and delivering audiences. When this happens, I have to email the team and wait for the issue to be resolved. While their response time is quick, it is frustrating when it delays our fast-paced timeline and costs us, and you, potential completes. Review collected by and hosted on G2.com.

StatSocial tracks how the public interacts with your content and provides a comprehensive dataset tailored to your target audience. It has a relatively simple interface that is easy to navigate and integrates easily with other platforms like LiveRamp to provide rich consumer insight. Review collected by and hosted on G2.com.

StatSocial is generally a well-rounded platform, however can work further on audience reach. Review collected by and hosted on G2.com.

I like that StatSocial provides an easy way to discover an audience's interests and media consumption. I also like that the tool allows us to build an audience based on social media followers or job titles. Review collected by and hosted on G2.com.

The new insights report design is somewhat clunky. I find it easier to download the reports as an Excel document and navigate in there. I also wish that StatSocial could build an audience based on Instagram and TikTok followers rather than just engagers. Some of the media types and attributes seem outdated, I would like to know how often these are recrawled and when new attributes are added. Review collected by and hosted on G2.com.

We have similar tools like helixa, but i like that statsocial does a good job bringing in data from multiple sources and doesnt just rely on twitter. Review collected by and hosted on G2.com.

Takes a long time for audiences to be created. I dont love the IBM personas - it would be better if there were more straightforward ways to build an audience. Review collected by and hosted on G2.com.