# Start.io Reviews **Vendor:** Start.io **Category:** [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms) **Average Rating:** 4.6/5.0 **Total Reviews:** 41 ## About Start.io Start.io is a mobile marketing and audience platform. Start.io (formerly StartApp) empowers the mobile app ecosystem and simplifies mobile marketing, audience building and mobile monetization. Start.io’s direct integration with over 500,000 monthly active mobile apps provides access to unprecedented levels of global first-party data, which can be leveraged to understand and predict behaviors, identify new opportunities and fuel growth. ## Start.io Pros & Cons **What users like:** - Users value the **proactive and professional customer support** from Start.io, appreciating the knowledgeable team assistance. (2 reviews) - Users appreciate the **real-time audience targeting** of Start.io, enhancing ad personalization and effectiveness through AI-driven segments. (1 reviews) - Users appreciate the **ease of integration** with Start.io, enjoying a smooth setup and reliable performance. (1 reviews) - Users appreciate the **efficiency** of Start.io, enjoying seamless integration and consistent performance in their ad setups. (1 reviews) - Users commend the **innovation** of Start.io, appreciating its strong leadership and thoughtful business growth strategies. (1 reviews) - Integrations (1 reviews) - Users value the **real-time platform quality** of Start.io, enhancing audience targeting and personalized mobile ads. (1 reviews) - Sales Increase (1 reviews) - Users value the **real-time targeting options** and AI-driven segmentation for personalized mobile ad experiences. (1 reviews) **What users dislike:** - Users find the **difficult setup** due to limited documentation, often needing to troubleshoot or experiment independently. (1 reviews) - Users express disappointment with Start.io's **ineffective advertising** , particularly regarding unpromoted partnerships on LinkedIn. (1 reviews) - Users face **integration problems** with Start.io, making it challenging to secure business opportunities in the US. (1 reviews) - Users experience occasional **reporting issues** with Start.io, impacting their ability to manage ads effectively. (1 reviews) - Users find the **documentation lacking** , which can lead to challenges in figuring out the right setup. (1 reviews) ## Start.io Reviews ### 1. A Steady Addition to My Ad Mediation Setup **Rating:** 3.5/5.0 stars **Reviewed by:** Jeet R. | Software Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2025 **What do you like best about Start.io?** I like how easily Start.io fits into my existing Google Ads mediation setup. The integration is pretty straightforward on iOS, and once it’s in place, it delivers a steady fill rate without me having to constantly tweak things. **What do you dislike about Start.io?** The only thing that slows me down at times is the documentation—it’s functional, but it feels a bit thin in certain areas. I’ve had moments where I had to dig around or test things manually to figure out the right setup. **What problems is Start.io solving and how is that benefiting you?** Start.io helps fill additional ad demand in my mediation stack, which smooths out gaps and boosts overall revenue consistency. Instead of relying too heavily on a single network, I get more stable performance and better coverage across my inventory. **Official Response from Jolie Horne:** > Thank you for sharing your feedback with us. We are delighted to hear that Start.io fits easily into your existing Google Ads setup. We appreciate your partnership and support! ### 2. It's one of the best product i have come across within few months **Rating:** 5.0/5.0 stars **Reviewed by:** Subham S. | Graphic Designer & Content Developer , Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2025 **What do you like best about Start.io?** Start.io offers an incredibly intuitive platform that simplifies mobile ad monetization. The integration process was quick, the dashboard is easy to understand, and the real-time analytics help me make smarter decisions. I’ve noticed a visible improvement in app revenue and user engagement since using it. **What do you dislike about Start.io?** While the platform works smoothly overall, I’d love to see more detailed breakdowns in the analytics section, especially around user demographics and device-level performance. A bit more transparency around eCPM changes would also help in planning better campaigns. **What problems is Start.io solving and how is that benefiting you?** Start.io is helping me solve the challenge of monetizing mobile traffic efficiently without compromising user experience. It provides a seamless ad integration process, reliable fill rates across regions, and competitive eCPMs. This has directly contributed to improved revenue streams and made it easier to scale my app business sustainably. **Official Response from Jolie Horne:** > We're thrilled to hear that Start.io has been one of the best products you've come across! We appreciate your feedback on the intuitive platform, quick integration process, and real-time analytics. We appreciate your feedback and will take it into consideration for future improvements. If you’d like to connect further, feel free to reach out to us at marketing@start.io. ### 3. App is great for monetization and smart targeting **Rating:** 4.0/5.0 stars **Reviewed by:** Roshish S. | Mid-Level Flutter Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2025 **What do you like best about Start.io?** It is great for mobile monetization and user targeting. Quite easy to use. SDK is very simple to implement and integrate. Everything worked smoothly once it was done. It has been our go-to platform for mobile growth. **What do you dislike about Start.io?** I think we would benefit from it more if there was some easier integration with CRM tools we already use but other than that I have no complains. **What problems is Start.io solving and how is that benefiting you?** Start.io is helping us reach the right users effectively with the help of their accurate audience targeting + realtime data. People were not engaged with our ads prior to us using start.io's data and AI-driven targeting. **Official Response from Jolie Horne:** > It's fantastic to hear that Start.io is helping you reach the right users effectively with accurate audience targeting and real-time data. We're committed to providing valuable solutions for mobile monetization and user engagement. Thank you for choosing Start.io! ### 4. Senior Supply Director, adWMG **Rating:** 4.5/5.0 stars **Reviewed by:** Koray F. | Senior Supply Director, Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2025 **What do you like best about Start.io?** They have a Very knowledgeable team to work with. **What do you dislike about Start.io?** They did not wish to promote our partnership with us via LinkedIn. We have seen them promote other partnerships historically, but they chose not to do this with us. This was disappointing. **What problems is Start.io solving and how is that benefiting you?** They have been able to provide great SDK supply for our advertisers. **Official Response from Jolie Horne:** > Thank you for sharing your feedback with us. We are delighted to hear that you find our team knowledgeable and that we have been able to provide great SDK supply for your advertisers. We appreciate your partnership and support! ### 5. Proactive Features That Exceed Expectations **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** November 07, 2025 **What do you like best about Start.io?** What I like most is proactivity and professionalism and customer support **What do you dislike about Start.io?** I dislike most in terms of business the IVT recurring concerns **What problems is Start.io solving and how is that benefiting you?** It helps me to minimize all the IVT risks we might face efficiently and this is great the the business scalability and 3rd party DSPs adoption **Official Response from Jolie Horne:** > Thank you for your positive feedback on our proactive features and customer support. We strive to exceed expectations and provide professional service. ### 6. Impressive Growth and Leadership, But Integration Overload Challenges US Expansion **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 04, 2025 **What do you like best about Start.io?** Strong offering, great sales leadership and desire to grow their business in thoughtful ways **What do you dislike about Start.io?** Too many direct integrations that make it hard for us to win business in the US **What problems is Start.io solving and how is that benefiting you?** Audience integrations and branded data partner. Strong global data offering **Official Response from Jolie Horne:** > Thank you for your feedback. We are pleased to hear that our strong offering and great sales leadership are resonating with you. If you’d like to connect further, feel free to reach out to us at marketing@start.io. ### 7. As a digital marketer I loved how my overal roas went up after started using Start.io **Rating:** 4.5/5.0 stars **Reviewed by:** Biraj B. | Conversion Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 15, 2025 **What do you like best about Start.io?** I love there targeting features. How i am able to target my specific audience that are most likely to convert. **What do you dislike about Start.io?** To be honest, I don't got any downside while using start.io till the date. I could be the happiest customer of theres 😊. **What problems is Start.io solving and how is that benefiting you?** As a marketer it's helping us to boost the roas through precise targeting. **Official Response from Jolie Horne:** > Thank you for sharing your positive experience with Start.io! We're glad to hear that our targeting features have been beneficial for your marketing efforts. ### 8. I am exploring start.io, it looks like it is promising as it has a great data driven approach. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2025 **What do you like best about Start.io?** It brings insights of the user and the monetization tools in one place, making it like a combo for both marketers and developers. It acts like a swiss army knife. **What do you dislike about Start.io?** It is still early to say anything, but there should be more case studies and like real world examples available upfront, so one can grow and learn accordingly. **What problems is Start.io solving and how is that benefiting you?** Helps solve the problem of finding the right audience. As a marketer, for me it means more relevant campaigns, better CAC, better LTV, and overall a better ROI. **Official Response from Jolie Horne:** > We're pleased to hear that Start.io is helping you find the right audience and improve your marketing campaigns. Our goal is to provide tools that lead to better ROI and we're glad to hear about your positive experience. If you’d like to connect further on case studies, feel free to reach out to us at marketing@start.io. ### 9. A bridge between marketers and publishers **Rating:** 4.5/5.0 stars **Reviewed by:** Syed Jawad Raza S. | Head of Creative and Marketing, Design, Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2025 **What do you like best about Start.io?** Very focused and detailed customization options. **What do you dislike about Start.io?** UI could be better and smoother. It's a bit overwhelming. **What problems is Start.io solving and how is that benefiting you?** Monetization of client apps **Official Response from Jolie Horne:** > Thank you for your feedback! We're pleased that you find our customization options to be focused and detailed. If you’d like to connect further, feel free to reach out to us at marketing@start.io. ### 10. Good experience. Easy to understand for a person with a marketing background. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Start.io?** I like that it is real time, makes for easier targeting with their available audience segments. I also prefer mobile targetted ads because they are very personalized. AI Driven is a plus. **What do you dislike about Start.io?** I have faced occassional issues while reporting which is a very important aspect of running ads **What problems is Start.io solving and how is that benefiting you?** Reaching a more targetted audience. We are able to find targetted groups and run a variety of ads which are more targetted **Official Response from Jolie Horne:** > We're glad to hear that you found Start.io easy to understand and beneficial for targeting specific audience segments in real time. We appreciate your positive feedback on the mobile targeted ads and AI-driven features. We appreciate your input and will take it into consideration for future improvements. If you’d like to connect further, feel free to reach out to us at marketing@start.io. ### 11. Versatile data partner **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about Start.io?** Start.io is a great data partner who is active in multiple markets of our interest. They have a very extensive taxonomy and a big reach, which fares nicely against some competitors. **What do you dislike about Start.io?** I really can't think of a major drawback about Start.io. It can sometimes happen that they don't provide a particular audience in a particular market, but that can happen with any other data provider as well. **What problems is Start.io solving and how is that benefiting you?** Our collaboration with Start.io helps our users reach their users at the right place, at the right time and at scale. Their data is trusted and performs nicely overall in the market. **Official Response from Dana Gallant:** > Thank you for your support! ### 12. iion review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2023 **What do you like best about Start.io?** performance - we see an uplift in arpdau manager's support - always easy to reach and get help summary calls the fact that placements could be used in many apps - easy to set up **What do you dislike about Start.io?** the way data is represented in the dashboard - even though it is good that placements could be used in multiple apps - I want to see it separete in the dashboard to be able to review performance in a particular app. **What problems is Start.io solving and how is that benefiting you?** Start.io helps us to get better eCPMs and fill rates - as there are a lot of networks in bidding, it is good to have some with traditional placements. **Official Response from Dana Gallant:** > Thank you for sharing your feedback with us! We're glad to hear that you are experiencing an uplift in ARPDAU and find our manager's support helpful. We appreciate your input and will take it into consideration for future improvements. ### 13. A very solid retargeting partner **Rating:** 5.0/5.0 stars **Reviewed by:** Adrien S. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Start.io?** I like the team start.io has in place. Specifically, Ana Bautista. She is clear and concise and very responsive to our needs. It is because of her style and approach in thinking of how bridge our digital out of home capabilities with the mobile retargeting capabilities at start.io. Then I would say, Kenny Gignap, who has helped make our sales team efficient and dangerous when combining both DOOH + Mobile, Display, and now CTV. **What do you dislike about Start.io?** It would behoove start.io to create an enablement team for partners like ourselves. **What problems is Start.io solving and how is that benefiting you?** They help us extend our media to mobile and other tactics. **Official Response from Dana Gallant:** > We're delighted to hear that our team, particularly Ana Bautista and Kenny Ginapp, has been able to meet your needs and make your sales team more efficient. We appreciate your feedback will take it into account for future improvements. ### 14. Good platform for growth marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2023 **What do you like best about Start.io?** Since they have access to a huge amount of detailed data from multiples apps, you can use this data and target your audience in an accurate level that can convert in quality users to your campaigs. **What do you dislike about Start.io?** The platform, once it's easy to use, allows you a self-service and self-managed media buying, which can be a bit limited to small teams. They do have a customer support, but you have to do the media operation by yourself. **What problems is Start.io solving and how is that benefiting you?** It can improve the campaign's targeting and help to find good quality users. **Official Response from Dana Gallant:** > Thank you for sharing how Start.io is helping to improve your campaign targeting and find quality users. We are committed to providing valuable solutions for our customers. ### 15. It is very good ad platform **Rating:** 3.5/5.0 stars **Reviewed by:** Sahil V. | Search Engine Optimization Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2023 **What do you like best about Start.io?** They provide good Ecpm and they are best for beginners **What do you dislike about Start.io?** They sometime provide privacy issue. This is what I don't like about them **What problems is Start.io solving and how is that benefiting you?** They are beginner friendly and have low entry policy **Official Response from Dana Gallant:** > We're glad to hear that you find our ad platform beneficial for beginners and that you appreciate our ECPM. Thank you for sharing your feedback, we are constantly working to improve and ensure the best experience for our users. ### 16. KickStarter **Rating:** 5.0/5.0 stars **Reviewed by:** Adam P. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2023 **What do you like best about Start.io?** Plethora of alternatives for Monetization **What do you dislike about Start.io?** I'm yet to experience any drawbacks so far **What problems is Start.io solving and how is that benefiting you?** I'm able to extract high CTR **Official Response from Dana Gallant:** > Thank you for sharing your positive experience with Start.io. We're committed to continuously improving our platform to ensure a seamless and beneficial experience for all our users. ### 17. Great partner with a knowledgeable team and support **Rating:** 5.0/5.0 stars **Reviewed by:** Ori G. | Senior Director, Strategic Partnerships , Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about Start.io?** They have a seemless user interface and they have deep integrations with various partners **What do you dislike about Start.io?** There is nothing I dislikeabout start.io **What problems is Start.io solving and how is that benefiting you?** Their team of experts were readily available to address any queries or concerns our team had, and they are proactive in providing updates and progress reports. It's evident that start.io values their clients and strives to create a supportive and collaborative environment. **Official Response from Dana Gallant:** > We're delighted to hear that you have had a great experience with our knowledgeable team and support. Thank you for choosing Start.io! ### 18. Good product with nice support **Rating:** 3.5/5.0 stars **Reviewed by:** David C. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2023 **What do you like best about Start.io?** Really high eCPMs when using their ad monetization solution. **What do you dislike about Start.io?** Not very high fill rates, it really depends on the country. **What problems is Start.io solving and how is that benefiting you?** Add a new ad network to compete in the waterfall. **Official Response from Dana Gallant:** > Thank you for your feedback! We are pleased to hear that you are experiencing high eCPMs with our ad monetization solution. We appreciate your support! ### 19. Good platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Start.io?** customer support is good in my experience **What do you dislike about Start.io?** Harder to buy as much traffic from just one source at scale due to competition **What problems is Start.io solving and how is that benefiting you?** Buying more traffic **Official Response from Dana Gallant:** > We're glad to hear that you've had a positive experience with our customer support. We strive to provide excellent service to all our customers. ### 20. Great partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Elisabetta C. | Programmatic Partnerships Manager,, Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2022 **What do you like best about Start.io?** Start.io is a mobile-oriented SSP integrated with our DSP, Zemanta One (an Outbrain company). I’ve been working with Start.io since last year, and I can say that the Start.io team is always responsive and keen to improve their performance. As I am in charge of this programmatic partnership, I am working closely with all stakeholders to make Start.io grow within our platform because we think it has a lot of potentials. **What do you dislike about Start.io?** Nothing really that I dislike in our cooperation. **What problems is Start.io solving and how is that benefiting you?** Benefits are on supply side, which allows Zemanta One (Outbrain Company) to buy quality inventory from Start.io **Official Response from Dana Gallant:** > Thank you for leaving us a review Elisabetta! we appreciate your feedback and partnership. ### 21. Dependable partner **Rating:** 5.0/5.0 stars **Reviewed by:** alp m. | Dijital Yayıncı iliskileri uzmanı , Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2022 **What do you like best about Start.io?** Dependable partner with unique offerings for various regions **What do you dislike about Start.io?** No dislikes for the startio. Working with strong will for customer **What problems is Start.io solving and how is that benefiting you?** Providing datas for our digital campaigns. **Official Response from Dana Gallant:** > It's great to hear that Start.io is solving your data needs for digital campaigns. We're happy to be able to provide valuable solutions for your business. ### 22. Best Plateforme for monetisation! **Rating:** 5.0/5.0 stars **Reviewed by:** Oussama E. | Software enginner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2022 **What do you like best about Start.io?** I like that Start io has a lot of companies so you can buy your traffic easly **What do you dislike about Start.io?** I dislike that they don't pay enough the Ecpm is low **Recommendations to others considering Start.io:** Start io is a good plateforme to monetize your App **What problems is Start.io solving and how is that benefiting you?** I have a problems for buying my traffic that ruins into my apps Ao i found out that start io is the best plateforme to resolve this problem **Official Response from Dana Gallant:** > Thank you for recommending Start.io as a good platform for app monetization. We're committed to helping our partners succeed. ### 23. An excellent advertising and monetization platform **Rating:** 5.0/5.0 stars **Reviewed by:** Barak L. | CRO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2022 **What do you like best about Start.io?** From a monetization perspective, their SDK is stable, reliable, has a good support team, and pays on time. The advertising platform has a vast reach globally and can deliver ads smoothly across devices and OS versions. **What do you dislike about Start.io?** They have recently updated the SDK and added new features. Those updates should be done more frequently. **What problems is Start.io solving and how is that benefiting you?** We can generate revenue as well as mobile growth. **Official Response from Dana Gallant:** > It's great to hear that Start.io is helping you generate revenue and support mobile growth. We're committed to providing solutions that benefit our partners. Thank you for sharing your experience! ### 24. Best Customer Support and Premium Traffic **Rating:** 5.0/5.0 stars **Reviewed by:** Muhammad F. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2022 **What do you like best about Start.io?** Easy to integrate, great customer support and premium traffic with great location data analysis **What do you dislike about Start.io?** so far so well did not experience any disliking situation **What problems is Start.io solving and how is that benefiting you?** start.io is very easy to integrate and has no issue with other similar service providers. fill rate is also good, and last but not the least good customer support so far after working with more than 5 ad networks **Official Response from Dana Gallant:** > We're delighted to hear that start.io has been easy to integrate and has provided you with premium traffic and good fill rates. Our team is dedicated to delivering top-notch customer support, and we're pleased to hear that it has been a valuable aspect of your experience with us. ### 25. Why Start.io? **Rating:** 5.0/5.0 stars **Reviewed by:** Juan Gonzalo P. | Programmatic Director & Partnerships Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 06, 2022 **What do you like best about Start.io?** Diverse availability of In-App Publishers Great technical Support Deep technical knowledge to resolve potential issues Transparency, no hidden commissions. An easy optimizing system that avoids unnecessary workloads. **What do you dislike about Start.io?** More like improvements... include more mobile web / desktop publishers Local support for LATAM Time zones. **What problems is Start.io solving and how is that benefiting you?** Increasing our reach in countries where we don't have a physical presence for media buying. **Official Response from Dana Gallant:** > Thank you for your feedback Juan! I will make sure to pass it along to the relevant team within Start.io ### 26. A great platform for in app monitezation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2022 **What do you like best about Start.io?** After trying different platforms we chose start.io for its intuitive platform as well as great documentation for the SDK and support which help us to implement quickly and start using **What do you dislike about Start.io?** The only disadvantage for us was onboarding a new platform and getting to use the a new UI after years of using a different [latform, after we did get the hang of it it was very intuitive **What problems is Start.io solving and how is that benefiting you?** We have improved our monetization in the app as well as received better insights that help us optimize the service through data received by the platform. we also receive great support for any problems **Official Response from Dana Gallant:** > Thank you for choosing Start.io for your app monetization needs. We're pleased to hear that you found our platform intuitive and our support helpful. We understand that transitioning to a new platform can be challenging, but we're glad to hear that you found it intuitive once you got the hang of it. We're committed to providing great support and helping you optimize your app monetization. ### 27. Great team to work with! **Rating:** 5.0/5.0 stars **Reviewed by:** Nora F. | Manager, Programmatic, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2022 **What do you like best about Start.io?** The entire Start.io team is responsive, quick to resolve any issues, and competent in all of their audience data processes! For sourcing programmatic audiences, this has been a key platform for scalable and accurate segments. **What do you dislike about Start.io?** No downsides to speak of- our entire team enjoys working with Start.io and their audiences! **What problems is Start.io solving and how is that benefiting you?** Start.io helps to build accurate, scalable, and easy-to-find programmatic audiences across all of the DSPs we use! **Official Response from Dana Gallant:** > We're thrilled to hear that you have had a positive experience with our team and platform! Thank you for your kind words and for choosing Start.io for your audience data needs. ### 28. Great company to work with and great support **Rating:** 5.0/5.0 stars **Reviewed by:** Carl N. | Managing Director, North America, Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2022 **What do you like best about Start.io?** The team at Start.io is very responsive and very supporting, even if we are requesting new features. **What do you dislike about Start.io?** Sometimes it takes longer to get new product features implemented but as a start-up company ourselves, we understand that it takes time to do things right so it's no big deal in the long run. **What problems is Start.io solving and how is that benefiting you?** We support clients worldwide to understand consumer data and mobility patterns, and the benefit in working with Start.io is we have scale worldwide, which is rare. **Official Response from Dana Gallant:** > Thank you for taking the time to leave us a review Carl. We appreciate your feedback and partnership! ### 29. Great Customer Service and accessible data **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Start.io?** Our team uses the Start.io audience builder tool. It's been a great resource for connecting our target audiences to app ownership. We see great performance with conquesting competitive apps across multiple LOBs. Start.io's customer service is also amazing. We appreciate the partnership. :) **What do you dislike about Start.io?** Front-end performance can sometimes falter when compared to other sources of data included on a campaign; primarily VCR and CTR. **What problems is Start.io solving and how is that benefiting you?** Including a new source of data helps extend our reach to users, especially our target audiences. **Official Response from Dana Gallant:** > Thank you for your positive feedback! We're glad to hear that our audience builder tool has been a valuable resource for your team. We are continuously working to enhance the user experience. We appreciate your partnership and look forward to continuing to support your success. ### 30. Great Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Guy T. | Founder and CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 10, 2022 **What do you like best about Start.io?** Easy SDK to integrate. Excellent support. Great ecpm. Dashboard with clear numbers and reports. Selfserve advertising dashboard **What do you dislike about Start.io?** There is nothing that I dislike, I am using thier service for almost 10 years now. **Recommendations to others considering Start.io:** If you are looking for an easy-to-integrate SDK with excellent bottom-line results and great speedy support, you should definitely try start.io ASAP! **What problems is Start.io solving and how is that benefiting you?** I am using their service not only to monetize my apps and games but also to advertise my apps and games on their network **Official Response from Dana Gallant:** > Thank you for your feedback Guy! ### 31. Innovative platform, great interface and support team! **Rating:** 5.0/5.0 stars **Reviewed by:** Natalie B. | Senior SEO & ASO Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2022 **What do you like best about Start.io?** Extremely clear and user-friendly dashboard. Thousands of different audience segments to choose from. Excellent support team - very responsive. **What do you dislike about Start.io?** We haven't experienced any issues. Everything was working smoothly. **What problems is Start.io solving and how is that benefiting you?** With the help of start.io, we've managed to reach new, more accurate audiences that have contributed to our advertising efforts. **Official Response from Dana Gallant:** > Thank you for your feedback Natalie! ### 32. good platform, but traffic volume isn't suffiecnt. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2022 **What do you like best about Start.io?** easy setup of the campaigns, easy optimization tool. good microbidding. **What do you dislike about Start.io?** a lot of downtimes. data isn't on real-time (or close). **What problems is Start.io solving and how is that benefiting you?** i get quality traffic, both via the SDK traffic and the RTB sources. **Official Response from Dana Gallant:** > We appreciate your feedback and are glad to hear that you find our platform easy to set up and optimize. We understand your concerns and we are constantly working to improve to provide a better experience for our users. ### 33. Great customer service and offering **Rating:** 5.0/5.0 stars **Reviewed by:** Jilly L. | Commercial Activation Specialist , Enterprise (> 1000 emp.) **Reviewed Date:** February 15, 2022 **What do you like best about Start.io?** They have significant segments by category for every proposal that I work on. **What do you dislike about Start.io?** As a vendor, I would love to see proactive audience insights sent to me for upcoming seasons or popular verticals :) **What problems is Start.io solving and how is that benefiting you?** My clients can target the individuals they are looking to go after no matter how niche! **Official Response from Dana Gallant:** > We appreciate your feedback and are pleased to hear that our significant segments by category have been helpful for your proposals. We send a monthly newsletter with audience insights and would be happy to add you to our list of subscribers. Thank you for sharing your experience with us! ### 34. Great platform! Premium traffic & excellent function **Rating:** 5.0/5.0 stars **Reviewed by:** 荷赛 . | Senior BD Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2022 **What do you like best about Start.io?** Premium traffic and conversion, we scale our business very quickly **What do you dislike about Start.io?** Sometimes hard to log in due to internet connection **What problems is Start.io solving and how is that benefiting you?** User acquisition, it helps me to get more users for our products **Official Response from Dana Gallant:** > Thank you for leaving us a review! we appreciate your feedback and partnership. ### 35. The start.io system is intelligent, with flexible and convenient operation. **Rating:** 5.0/5.0 stars **Reviewed by:** anni y. | 运营, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2022 **What do you like best about Start.io?** Viewing data is very helpful and very clear. You can see data changes, spending amounts, and how to make further optimization adjustments based on this data, solving many issues in overall deployment and during the optimization process. The experience is great, and operations like viewing data are very simple and easy to get started with. It mainly serves as an auxiliary tool for operations. The layout introduction is very detailed. Viewing data is most helpful and very clear. You can see data changes, spending amounts, and how to make further optimization adjustments based on this data. **What do you dislike about Start.io?** Currently, there is no data comparison feature, making it inconvenient to compare with data from the previous day or a specific time period. However, the user experience is very good, and operations such as viewing data are very simple and easy to get started with. It mainly serves as an auxiliary tool for operations, with a very detailed layout introduction. Viewing data is most helpful and very clear, allowing you to see data changes, spending amounts, and how to make further optimization adjustments based on this data. Finally, I hope some adjustments can be made in the data comparison area to make it easier for operations to see data changes more intuitively. **Recommendations to others considering Start.io:** Currently, there is none. **What problems is Start.io solving and how is that benefiting you?** Regarding the issue of viewing data during ad placement, viewing the data is very helpful and clear. You can see data changes, the amount spent on placement, and how to make further optimization adjustments based on this data. **Official Response from Dana Gallant:** > We're glad to hear that you find Start.io's data viewing and analysis features to be clear and helpful. Thank you for your recommendation and for sharing how Start.io has positively impacted your advertising operations. ### 36. Great Platform and Team Support! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** March 29, 2022 **What do you like best about Start.io?** Friendly and great interface platform, team support useful and close. Formats are really good for performance campaigns. **What do you dislike about Start.io?** You can´t see all the placements name and sometimes we would need more traffic but we understand there is competition **What problems is Start.io solving and how is that benefiting you?** We are working with them for 5 years and we have reached our objectives of performance in all the countries we have launched with them. **Official Response from Dana Gallant:** > It's fantastic to hear that you've been able to reach your performance objectives in all the countries you've launched with us over the past 5 years. We're committed to continuing to support your success. ### 37. good platform **Rating:** 5.0/5.0 stars **Reviewed by:** 云 . | Operations specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2022 **What do you like best about Start.io?** Good quality of traffic and very supportive team **What do you dislike about Start.io?** user experience is good and no issue was found so far **What problems is Start.io solving and how is that benefiting you?** Good quality **Official Response from Dana Gallant:** > We're glad to hear that you are satisfied with the quality of our traffic and the support from our team. Thank you for your positive feedback! ### 38. Good platform with easy handling **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2022 **What do you like best about Start.io?** depth when optimizing, huge inventory, easy handling **What do you dislike about Start.io?** that inventory names are not displayed in all cases **Recommendations to others considering Start.io:** good platform, good support, good communication and large amount of traffic. **What problems is Start.io solving and how is that benefiting you?** using startapp we trust the quality of the inventories and the support received is always good. **Official Response from Dana Gallant:** > Thank you for your positive feedback! We're happy to hear that you find Start.io easy to handle and that you trust the quality of our inventories and support. ### 39. Tier 1 Quality company to work with **Rating:** 5.0/5.0 stars **Reviewed by:** Marcio D. | Programmatic Director, Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2022 **What do you like best about Start.io?** Great professionalism and friendly staff, start.io provides high-quality support, supply, and products. **What do you dislike about Start.io?** We did noit experienced any negative siutuation **Recommendations to others considering Start.io:** Tier 1 Quality company to work with **What problems is Start.io solving and how is that benefiting you?** Increasing spend across our Advertisers and demand partners **Official Response from Dana Gallant:** > Thank you for leaving us a review Marcio! we appreciate your feedback and partnership. ### 40. Location Data Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2022 **What do you like best about Start.io?** Startio solution helped in build a meaningful insights using location data **What do you dislike about Start.io?** StartIo can help its customer in a broader way thru monetizing location data intelligence. **What problems is Start.io solving and how is that benefiting you?** primarily location data intelligence **Official Response from Dana Gallant:** > We're glad to hear that Start.io has helped you build meaningful insights using location data. Thank you for your feedback! ### 41. Best Monetizing Portal **Rating:** 5.0/5.0 stars **Reviewed by:** Jaymin K. | Assistant Manager, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2017 **What do you like best about Start.io?** Best thing about start app is it is easy to integrate on multiple platforms and when you are using multiple ad campaigns startapp eazily cooperates with them and works fine.This is the best part of startapp **What do you dislike about Start.io?** The eCPM's are low compared to other similiar service providers. **Recommendations to others considering Start.io:** Recommended if you want to monetize your app with variety of monetizing services,one of which should be startapp because it is simple to integrate and works greatly with other ad api's. **What problems is Start.io solving and how is that benefiting you?** We use startapp with other ad camoaigns to monetize our's as well as client's apps. **Official Response from Dana Gallant:** > We're happy to hear that Start.io has been beneficial for monetizing your apps and working with other ad campaigns. Thank you for recommending us. ## Start.io Discussions - [What is Start.io used for?](https://www.g2.com/discussions/what-is-start-io-used-for) - [View Start.io pricing details and edition comparison](https://www.g2.com/products/start-io/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-18+08%3A40%3A30+-0500&secure%5Bsession_id%5D=ebaf3a44-9963-4bea-95c6-386a3d7bbde7&secure%5Btoken%5D=9d6ef3f3d118ed27f856085d815706a49386ae295988cf05521e4330619854c4&format=llm_user) ## Start.io Integrations - [Google Ads](https://www.g2.com/products/google-ads/reviews) ## Start.io Features **Platform - App Monetization Platforms** - Automated Tools - Campaign Management - Audience Targeting - In-App Purchases - Reporting & Dashboards - A/B Testing - AI Algorithms - Integration APIs - Fraud Prevention - Cross-Platform Support - Payment Integration - User Data Analysis - Subscription Management - Performance Analytics - Multiple Monetization Models **Advertising - App Monetization Platforms** - Ad Exchange - Offerwall - Bidding - Ad Mediation - Ad Formats - Ad Optimization **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - Performance and Reliability - Notifications ## Top Start.io Alternatives - [Unity Ads](https://www.g2.com/products/unity-ads/reviews) - 4.3/5.0 (61 reviews) - [Google AdMob](https://www.g2.com/products/google-admob/reviews) - 4.3/5.0 (66 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (754 reviews)