--- title: Start.io Reviews meta_title: 'Start.io Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 42 reviews by the users' company size, role or industry to find out how Start.io works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 42 scale: '5' date_modified: '2026-11-04' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech ---

Start.io Reviews & Product Details

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Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Perceived Cost

$$$$$

User Insights

Average based on 42 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Start.io Reviews (42)

Reviews

Start.io Reviews (42)

4.5
42 reviews

What do users say?

Generated using AI from real user reviews

Pros & Cons

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Elisabetta C.
EC
Elisabetta C.
Programmatic Partnerships Manager,
Mid-Market (51-1000 emp.)
"Great partnership"
5/5
What do you like best about Start.io?

Start.io is a mobile-oriented SSP integrated with our DSP, Zemanta One (an Outbrain company). I’ve been working with Start.io since last year, and I can say that the Start.io team is always responsive and keen to improve their performance. As I am in charge of this programmatic partnership, I am working closely with all stakeholders to make Start.io grow within our platform because we think it has a lot of potentials. Review collected by and hosted on G2.com.

What do you dislike about Start.io?

Nothing really that I dislike in our cooperation. Review collected by and hosted on G2.com.

Response from Dana Gallant of Start.io

Thank you for leaving us a review Elisabetta! we appreciate your feedback and partnership.

alp m.
AM
alp m.
Dijital Yayıncı iliskileri uzmanı
Small-Business (50 or fewer emp.)
"Dependable partner"
5/5
What do you like best about Start.io?

Dependable partner with unique offerings for various regions Review collected by and hosted on G2.com.

What do you dislike about Start.io?

No dislikes for the startio. Working with strong will for customer Review collected by and hosted on G2.com.

Response from Dana Gallant of Start.io

It's great to hear that Start.io is solving your data needs for digital campaigns. We're happy to be able to provide valuable solutions for your business.

OE
Oussama E.
Software enginner
Small-Business (50 or fewer emp.)
"Best Platform for Monetization!"
5/5
What do you like best about Start.io?

I like that Start io has a lot of companies so you can buy your traffic easily. Review collected by and hosted on G2.com.

What do you dislike about Start.io?

I dislike that they don't pay enough; the eCPM is low. Review collected by and hosted on G2.com.

Response from Dana Gallant of Start.io

Thank you for recommending Start.io as a good platform for app monetization. We're committed to helping our partners succeed.

BL
Barak L.
CRO
Small-Business (50 or fewer emp.)
"An excellent advertising and monetization platform"
5/5
What do you like best about Start.io?

From a monetization perspective, their SDK is stable, reliable, has a good support team, and pays on time. The advertising platform has a vast reach globally and can deliver ads smoothly across devices and OS versions. Review collected by and hosted on G2.com.

What do you dislike about Start.io?

They have recently updated the SDK and added new features. Those updates should be done more frequently. Review collected by and hosted on G2.com.

Response from Dana Gallant of Start.io

It's great to hear that Start.io is helping you generate revenue and support mobile growth. We're committed to providing solutions that benefit our partners. Thank you for sharing your experience!

MF
Muhammad F.
Marketing Manager
Small-Business (50 or fewer emp.)
"Best Customer Support and Premium Traffic"
5/5
What do you like best about Start.io?

Easy to integrate, great customer support and premium traffic with great location data analysis Review collected by and hosted on G2.com.

What do you dislike about Start.io?

so far so well did not experience any disliking situation Review collected by and hosted on G2.com.

Response from Dana Gallant of Start.io

We're delighted to hear that start.io has been easy to integrate and has provided you with premium traffic and good fill rates. Our team is dedicated to delivering top-notch customer support, and we're pleased to hear that it has been a valuable aspect of your experience with us.

Juan Gonzalo P.
JP
Juan Gonzalo P.
Programmatic Director & Partnerships Manager
Mid-Market (51-1000 emp.)
"Why Start.io?"
5/5
What do you like best about Start.io?

Diverse availability of In-App Publishers

Great technical Support

Deep technical knowledge to resolve potential issues

Transparency, no hidden commissions.

An easy optimizing system that avoids unnecessary workloads. Review collected by and hosted on G2.com.

What do you dislike about Start.io?

More like improvements...

include more mobile web / desktop publishers

Local support for LATAM Time zones. Review collected by and hosted on G2.com.

Response from Dana Gallant of Start.io

Thank you for your feedback Juan! I will make sure to pass it along to the relevant team within Start.io

Verified User in Computer Software
UC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"A great platform for in app monetization"
5/5
What do you like best about Start.io?

After trying different platforms we chose start.io for its intuitive platform as well as great documentation for the SDK and support which help us to implement quickly and start using Review collected by and hosted on G2.com.

What do you dislike about Start.io?

The only disadvantage for us was onboarding a new platform and getting to use the a new UI after years of using a different platform, after we did get the hang of it it was very intuitive Review collected by and hosted on G2.com.

Response from Dana Gallant of Start.io

Thank you for choosing Start.io for your app monetization needs. We're pleased to hear that you found our platform intuitive and our support helpful. We understand that transitioning to a new platform can be challenging, but we're glad to hear that you found it intuitive once you got the hang of it. We're committed to providing great support and helping you optimize your app monetization.

Nora F.
NF
Nora F.
Manager, Programmatic
Small-Business (50 or fewer emp.)
"Great team to work with!"
5/5
What do you like best about Start.io?

The entire Start.io team is responsive, quick to resolve any issues, and competent in all of their audience data processes! For sourcing programmatic audiences, this has been a key platform for scalable and accurate segments. Review collected by and hosted on G2.com.

What do you dislike about Start.io?

No downsides to speak of- our entire team enjoys working with Start.io and their audiences! Review collected by and hosted on G2.com.

Response from Dana Gallant of Start.io

We're thrilled to hear that you have had a positive experience with our team and platform! Thank you for your kind words and for choosing Start.io for your audience data needs.

Carl N.
CN
Carl N.
Managing Director, North America
Small-Business (50 or fewer emp.)
"Great company to work with and great support"
5/5
What do you like best about Start.io?

The team at Start.io is very responsive and very supporting, even if we are requesting new features. Review collected by and hosted on G2.com.

What do you dislike about Start.io?

Sometimes it takes longer to get new product features implemented but as a start-up company ourselves, we understand that it takes time to do things right so it's no big deal in the long run. Review collected by and hosted on G2.com.

Response from Dana Gallant of Start.io

Thank you for taking the time to leave us a review Carl.

We appreciate your feedback and partnership!

Verified User in Consumer Goods
AC
Verified User in Consumer Goods
Enterprise (> 1000 emp.)
"Great Customer Service and accessible data"
4.5/5
What do you like best about Start.io?

Our team uses the Start.io audience builder tool. It's been a great resource for connecting our target audiences to app ownership. We see great performance with conquesting competitive apps across multiple LOBs. Start.io's customer service is also amazing. We appreciate the partnership. :) Review collected by and hosted on G2.com.

What do you dislike about Start.io?

Front-end performance can sometimes falter when compared to other sources of data included on a campaign; primarily VCR and CTR. Review collected by and hosted on G2.com.

Response from Dana Gallant of Start.io

Thank you for your positive feedback! We're glad to hear that our audience builder tool has been a valuable resource for your team. We are continuously working to enhance the user experience. We appreciate your partnership and look forward to continuing to support your success.

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Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Perceived Cost

$$$$$
Start.io Comparisons
Start.io Features
Mobile Functionality
Reach
Brand Safety
Fraud Protection
Targeting
Retargeting
Geo-Targeting
Mobile Tracking
In-App Ads
Mobile Rich Media Capabilities