# Which CTV advertising platforms offer the best ROI tracking and attribution?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For anyone here who evaluates CTV advertising platforms: I’m trying to work out which platforms in the<a class="a a--md" elv="true" href="https://www.g2.com/categories/connected-tv-ctv-advertising-platforms"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/connected-tv-ctv-advertising-platforms">CTV Advertising Platforms</a> category actually hold up on ROI tracking and attribution, not just campaign delivery, since those are a different job. </p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">A few names worth sorting out with G2's current numbers:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/mntn-performance-tv/reviews"><strong>MNTN Performance TV</strong></a> (4.8, 60+ reviews): built around performance attribution, with conversion tracking wired in like paid search and reviewers citing the tracking pixel as how they prove ROI to clients; performance analytics rates 99% on G2's feature data.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/simpli-fi/reviews"><strong>Simpli.fi</strong></a> (4.5, 150+): performance analytics rates 96%, with attribution reporting agencies run for client-facing ROI.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/stackadapt/reviews"><strong>StackAdapt</strong></a> (4.7, 895+): performance analytics rates 94%, and reviewers highlight reporting on primary and secondary KPIs, so CTV attribution sits in the same dashboards as the rest of the media plan.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/kochava/reviews"><strong>Kochava</strong></a> (4.1, 135+): the measurement specialist of this list, where attribution is the product rather than a feature, for teams that want CTV measured independently of the platform selling the media.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For those who trusted these numbers with real budget: has attribution actually changed a budget decision for you, or does it mostly confirm what the media plan already assumed?</p>

##### Post Metadata
- Posted at: 9 days ago
- Author title: Tech Consultant
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;The distinction drawn between campaign delivery and attribution as genuinely separate jobs is worth remembering, since a lot of platforms are strong on one and much weaker on the other. Has attribution data from any of these actually changed a real budget decision, or does it mostly just confirm what the media plan already assumed?&lt;/p&gt;

##### Comment Metadata
- Posted at: 8 days ago
- Author title: Marketing Executive





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