--- title: StarfishETL Reviews meta_title: 'StarfishETL Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 76 reviews by the users' company size, role or industry to find out how StarfishETL works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 76 scale: '5' date_modified: '2026-07-12' parent_category: name: Cloud Data Integration url: https://www.g2.com/categories/cloud-data-integration --- # StarfishETL Reviews **Vendor:** Technology Advisors **Category:** [Cloud Migration Software](https://www.g2.com/categories/cloud-migration) **Average Rating:** 4.7/5.0 **Total Reviews:** 76 ## About StarfishETL StarfishETL for Integration: StarfishETL is an iPaaS (Integration-Platform-as-a-Service) that provides seamless data integration from one database to another - whether hosted, on-premises, or in the Cloud. Connect to more than 400 applications using drag-and-drop low code functionality; AI-enabled mapping, scripting, and SQL query writing; and secure connectivity through on-premises firewalls. StarfishETL for Migration: StarfishETL is loaded with pre-built capabilities, but it's not limited by them. You have the power to set up your project any way you desire to get the data results that fit your business. Add custom fields in our Cloud Cartographer, or use the on-premises tool for more advanced personalization. StarfishETL as an iPaaS: StarfishETL is a Cloud iPaaS solution, which gives it the unique ability to connect virtually any kind of solution to any other kind of solution, as long as both of those applications have an API. This gives StarfishETL customers ultimate control over their data projects, with the ability to build more unique and scalable data connections. ## StarfishETL Reviews ### 1. Starfish is an excellent ETL tool **Rating:** 5.0/5.0 stars **Reviewed by:** Aaron R. | Partner, SVP Business Development, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2018 **What do you like best about StarfishETL?** The flexibility of the platform and the team at Starfish make all the difference. **What do you dislike about StarfishETL?** No issues or dislikes to report. The Starfish tool is a great tool at a great value. **Recommendations to others considering StarfishETL:** make sure that you have a solid scope of work and have vetted out the requirements thoroughly. The team at Starfish can provide a lot of support and experience to your usage. **What problems is StarfishETL solving and how is that benefiting you?** We helped a large client migrate hundreds of thousands of records from various applications to NetSuite using Starfish in 2016 ### 2. Starfish ETL for Data migration **Rating:** 4.0/5.0 stars **Reviewed by:** Dan C. | SugarCRM Practice Director, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2018 **What do you like best about StarfishETL?** I've used Starfish for a few smaller data migration into SugarCRM. It makes it easy to get data from systems like goldmine or act that do not have a Rest API. It makes it easy to point and click for minor transformations and to have defined rules for imports. A little easier to learn than scribe but probably a little slower. **What do you dislike about StarfishETL?** Pre-built functions and pre-built connectors to get standard data from other systems. **What problems is StarfishETL solving and how is that benefiting you?** Data migration ### 3. Integrates our CRM & ERP **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2018 **What do you like best about StarfishETL?** Does it's job, never had a hiccup after going live **What do you dislike about StarfishETL?** Wish we had the ability to click or drag/drop ourselves to do further customization without custom coding **What problems is StarfishETL solving and how is that benefiting you?** Integrating Accounting and Sales data. ### 4. Awesome tool for Data Mapping and bulk data migration. **Rating:** 4.0/5.0 stars **Reviewed by:** Arthi V. | Solution Architect, Real Estate, Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2017 **What do you like best about StarfishETL?** Ability to map data from different sources, transform it using VBScript and C#. Perform Bulk Data Migration operations. The log of data migration is also very helpful and easy to resue. **What do you dislike about StarfishETL?** Nothing much, one suggestion for improvement would be memory optimization so that the tool is able to handle huge amounts of data. **What problems is StarfishETL solving and how is that benefiting you?** Data transformation, migration inserts, updates and deletions from different systems. ### 5. Amazing Product **Rating:** 5.0/5.0 stars **Reviewed by:** Luke R. | Co-owner, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** November 30, 2016 **What do you like best about StarfishETL?** I used StarfishETL for converting from a on-premises CRM to a cloud based CRM. This tool is powerful and fast. I cannot image ever using any other tool for migrating or integrating data. **What do you dislike about StarfishETL?** There is so much to this tool, and sometimes the documentation is sketchy. However the Starfish support team far makes up for the lack of documentation in certain areas. I also wish it could fail on just a field and not an entire row. **Recommendations to others considering StarfishETL:** Conversion tables are a must, and are easy to use. **What problems is StarfishETL solving and how is that benefiting you?** I used StarfishETL for converting from a on-premises CRM to a cloud based CRM. **Official Response from Danine (Pontarelli) Midura:** > Hi Luke, Thanks so much for your review. We love hearing both the good and bad from our customers so we can constantly improve. I just wanted to speak to your comment on the failing of the entire row. I asked our developers about this and they said that the reason the whole row fails is because if you have one bad value in the record, and you still import the entire row, the partially imported data won't be correct, so therefore the whole thing needs to be reprocessed. I could see how that could get frustrating, and I hope you didn't have to deal with it too often during your move, but it's all in the name of good data! Anyway, I just wanted to respond to your concerns. Thanks for choosing us, and for your honest review. ### 6. Amazing solution for those in need of a change! **Rating:** 4.0/5.0 stars **Reviewed by:** Travis H. | Assistant Production Management Executive, Apparel & Fashion, Mid-Market (51-1000 emp.) **Reviewed Date:** June 29, 2016 **What do you like best about StarfishETL?** Like it states, it is a very fast solution. I demo'ed this product for a collage senior project. **What do you dislike about StarfishETL?** Didn't run a full demo on this but from what we can see it seemed to work extremely well. I feel I would need more time with it to really get a better feel for any weaknesses. **Recommendations to others considering StarfishETL:** System could be a bit more intuitive to the users need. Have to think that you will eventually run into end users who are not as computer savvy. But overall it seemed like it did a great job for what we needed it for. It is certainly an interesting solution specifically for what we trying to use it for. **What problems is StarfishETL solving and how is that benefiting you?** We had to pick a business, talk to them about their pain points and try and find solutions for them. The biggest problem that they had was they were not a fan of their existing CRM setup and wanted to get away from it. Their concern was how difficult it would be to accurately get data over to a new solution. That is where this came in. Worked great, fast and very high % of data retention and accuracy! ### 7. Starfish for First Alert **Rating:** 4.0/5.0 stars **Reviewed by:** Amy D. | Master Resilience Trainer, Enterprise (> 1000 emp.) **Reviewed Date:** January 30, 2017 **What do you like best about StarfishETL?** Starfish is great for keeping track of the status of individuals and alerting colleagues of concerns as well as the individuals about their performance **What do you dislike about StarfishETL?** I don't have any negative comments at this time **What problems is StarfishETL solving and how is that benefiting you?** It alerts individuals of performance **Official Response from Danine (Pontarelli) Midura:** > Thanks for the review, Amy! We're glad you're enjoying the tool. ### 8. Reliable and Consistent **Rating:** 5.0/5.0 stars **Reviewed by:** Chuck B. | Vice President of Solutions, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2016 **What do you like best about StarfishETL?** For the last two years, Starfish ETL has been our go-to solution for our clients ETL needs. Mike Barry's team at Technology Advisors is first-rate, highly responsive to our clients' needs, and a pleasure to work with. **What do you dislike about StarfishETL?** Nothing -- Starfish ETL has been our go-to solution for our clients ETL needs. Mike Barry's team at Technology Advisors is first-rate, highly responsive to our clients' needs, and a pleasure to work with. **What problems is StarfishETL solving and how is that benefiting you?** As Salesforce consultants we have clients who often want to migrate their data off their legacy CRM system. Starfish ETL has repeatedly proven to be a fast and effective solution. ### 9. Good solution for migrations, **Rating:** 4.0/5.0 stars **Reviewed by:** Yuriy K. | Development Team Lead, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** March 17, 2016 **What do you like best about StarfishETL?** Nice solution especially for migration needs. It is good if you'll find it in the start of the whole process. The usage of the product is pretty simple. All could be done using GUI. **What do you dislike about StarfishETL?** It could be expensive in terms of licensing. Some companies could not handle it but it worth its price when you should do migrations. **What problems is StarfishETL solving and how is that benefiting you?** We were doing migration from different sources to our internal system. ### 10. Solid app with easy to use features **Rating:** 5.0/5.0 stars **Reviewed by:** Elaine K. | General Manager, BA, Trainer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2015 **What do you like best about StarfishETL?** The company behind Starfish is reputable and always has the customer in mind. **What do you dislike about StarfishETL?** Since every system is unique, there's always some configuration/customization that has to take place. **Recommendations to others considering StarfishETL:** There are a lot of options out there, some are very expensive. Look to Starfish ETL as a cost competitive option. **What problems is StarfishETL solving and how is that benefiting you?** Moving data is complex and always comes into play as systems grow. ### 11. Starfish ETL is an essential tool for data migration **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan M. | Computer System Support, Enterprise (> 1000 emp.) **Reviewed Date:** December 18, 2015 **What do you like best about StarfishETL?** Starfish is uncomplicated and customer support is superb. **What do you dislike about StarfishETL?** I can't think of anything bad to say at the moment. **What problems is StarfishETL solving and how is that benefiting you?** We utilize Starfish for data migration and import from multiple data sources. ### 12. Great data migration and integration tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2015 **What do you like best about StarfishETL?** Easy to use. Great service and support staff. **What do you dislike about StarfishETL?** I did a trial and everything worked great. **What problems is StarfishETL solving and how is that benefiting you?** Data migration and integration ### 13. PERFECT SOLUTION! LOOK NO FURTHER! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2015 **What do you like best about StarfishETL?** Very responsive and attentive to our needs! We Went another vendor initially since they were a bit cheaper and claimed to be experts at migration from MS CRM to Salesforce. That was not the case and after 1 month of trial and error (mostly error), they said they did not have the expertise needed to do the migration! I then went back to Starfish and they promptly accommodated me into their schedule and within a few weeks we had our migration completed without a glitch! Simply Amazing! Trust me, don't bother looking elsewhere! Hire these guys and get the job done asap without wasting more time so that you can start making sales sooner than later with your new CRM! **What do you dislike about StarfishETL?** Honestly, nothing! They hit the mark on everything we requested. **What problems is StarfishETL solving and how is that benefiting you?** Migration from Microsoft CRM (on-premise) to Salesforce Professional. ### 14. GoldMine to SFDC Migration - Starfish is the way to go **Rating:** 4.5/5.0 stars **Reviewed by:** Crystal H. | Office Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** December 30, 2014 **What do you like best about StarfishETL?** Our consultant, Opfocus found Starfish ETL for us and we wish we found them 4 weeks earlier. They handled out GM migration to SFDC within 3 days and without any problems. **What do you dislike about StarfishETL?** it was a little on the expensive side for services, however, it was well worth it in the end. **Recommendations to others considering StarfishETL:** Do not try to migrate from Goldmine yourself... EVER!!! **What problems is StarfishETL solving and how is that benefiting you?** We were trying to migrate from GoldMine to Salesforce.com on our own and realized that getting the data out of the back end of GM was extremely cumbersome and time consuming. ### 15. Recommendation for Starfish ETL **Rating:** 4.0/5.0 stars **Reviewed by:** Lynda G. | Regional Sales Manager/Sales Operations Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** January 02, 2015 **What do you like best about StarfishETL?** We took advantage of their services and that turned out to be the right move. **What do you dislike about StarfishETL?** Nothing - the only shortcomings were that we tried to do this with a very short time window and that came back to bite us. **What problems is StarfishETL solving and how is that benefiting you?** Migration of data from GoldMine to salesforce.com. All the data we wanted to migrate was migrated successfully. ### 16. Starfish made the transition from SalesLogix to SalesForce painless **Rating:** 5.0/5.0 stars **Reviewed by:** Andy F. | Director of IT, Hospitality, Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2014 **What do you like best about StarfishETL?** We were able to easily map and then migrate data from SalesLogix to SalesForce very quickly. It also easily allowed us to migrate the correct creation dates of all objects so we could continue reporting seamlessly through the migration. **What do you dislike about StarfishETL?** Nothing. We had a very positive experience with Starfish and I honestly don't know how it could have worked out better for us. **What problems is StarfishETL solving and how is that benefiting you?** Initially we were planning on doing the data migration without using a third party tool. We quickly realized the issues / difficulties that would arise migrating the data ourselves. Starfish resolved all of these issues and made the migration much faster and easier that I ever imagined it would be. This project would not have been nearly as successful without Starfish. ### 17. Any software product is only as good as its support. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2013 **What do you like best about StarfishETL?** I like the versatility of the product, but its the level of support that make it great. We use this product as a migration tool from many different data sources. It has proven to be far more versatile and productive than any other method of migration we have used so far. **What do you dislike about StarfishETL?** My computer experience goes back to the Mainframe and DOS days so more keyboard shortcuts would be nice. **What problems is StarfishETL solving and how is that benefiting you?** We provide a cloud based CRM solution and support for the Financial Management industry. We migrate our new clients data from their current CRM. We use Starfish to create and use automated maps to migrate data from different CRM sources to our system. We often need to correct and reconfigure the original data to work more effectively for the clients needs. We can realize these custom needs without having to write a new program to do it or do it manually. This is a big time saver. ### 18. Starfish ETL has significantly reduced the complexity of data migrations for our clients **Rating:** 4.5/5.0 stars **Reviewed by:** William Z. | Managing Partner, Information Technology and Services **Reviewed Date:** September 10, 2013 **What do you like best about StarfishETL?** Starfish ETL pre-built products maps significantly reduce data migration effort. The product enables point-and-click configurations, while maintaining the ability to perform complex data transformations. The product has substantially improved our data migration offerings - what may have taken days in the past, can now be accomplished in hours. We have used this product in projects ranging from very large corporate data consolidation to small CRM start-ups where contact data is imported from Excel spreadsheets. Starfish ETL provides the flexibility needed to do both - very cost effectively. The product has reduced our consulting costs, while increasing client satisfaction. **What do you dislike about StarfishETL?** It would be great for Starfish ETL to be offered in a SaaS model. The product does have interfaces that in some cases require Starfish to be co-located with the data source. However, for web service access to data sources, Starfish ETL could very well be web based. Starfish ETL installation and set up is straightforward nonetheless. **Recommendations to others considering StarfishETL:** The professional services group of Starfish ETL is excellent. For our first data migration project, we contracted the group for a small number of hours to start the engagement. This jump started the project and saved considerable time - very well worth the investment. We found it useful to save projects and refer back to working examples of scripts and data transformations - there is much engagement-to-engagement commonality. We can now complete most simple migrations in 2-3 hours, having gained experience with the product. ### 19. Starfish **Rating:** 4.5/5.0 stars **Reviewed by:** Katie T. | Project Manager, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2013 **What do you like best about StarfishETL?** We have an extremely customized database that works great for our business but maintaining the data has been challenging. Starfish has significantly improved our staff's productivity by allowing us to import several layers of records that are extremely time consuming to create manually. We also have built several Starfish jobs that allows our users to update various fields in our database, these fields contain data that changes annually. The ability to globally update this data has decreased data entry errors and allowed our staff to focus on higher priorities. **What do you dislike about StarfishETL?** Overall the positives outweigh the negatives. **Recommendations to others considering StarfishETL:** Overall a fantastic tool that can be customized to meet your needs. Very user friendly and wise investment **What problems is StarfishETL solving and how is that benefiting you?** Decrease staff's time of data entry and improve data integrity ### 20. Great Product and Excellent Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Mohit M. | Director, Dinan Research Services, Investment Banking, Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2013 **What do you like best about StarfishETL?** The customer support that we received from the Starfish support team was phenomenal. They are dedicated and do everything they can to make sure your migration is successful. Our migration to Salesforce involved moving over 3 million records - and the Starfish team was there whenever we needed them. Additionally, they (and a shout out to Mike Barry at Starfish here!) periodically checked in on us to make sure everything was working well and if we needed anything. **What do you dislike about StarfishETL?** Not much to dislike, but one recommendation would be to enhance error reporting so users can quickly hone in on individual records that are causing errors during migration. **Recommendations to others considering StarfishETL:** Our experience working with Starfish was excellent - definitely consider Starfish among your top choices when migrating data. ### 21. Good user interface on the product and good support by the starfish team **Rating:** 5.0/5.0 stars **Reviewed by:** Ola C. | Jeeves ERP Consultant, Microsoft CRM Consultant, Qlikview BI Consultant, Information Technology and Services **Reviewed Date:** September 16, 2013 **What do you like best about StarfishETL?** Compared to Scribe it has a much cleaner interface. And so far we have been able to do everything in Starfish that we used to do in Scribe, but with less effort. **What do you dislike about StarfishETL?** There are some minor developing suggestions that I have thought of but as the product keeps getting updates they become fewer by the day. **Recommendations to others considering StarfishETL:** Give it a try. ### 22. Data integration made easy. **Rating:** 5.0/5.0 stars **Reviewed by:** Joe I. | Application Manager, Information Technology, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2013 **What do you like best about StarfishETL?** The number of connectors were off the charts. Building the maps between the two different databases (one being a Client Server app, and the other being 'in the cloud' was easier than i thought it would be. Very powerful code based options. **What do you dislike about StarfishETL?** Having to restart the service when making a schedule change. **Recommendations to others considering StarfishETL:** Great tool for migrating or integrating products. ### 23. Great First Expereince **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2013 **What do you like best about StarfishETL?** Using Starfish for the first time I found it very easy to move data from one CRM to another directly without the need to export from one and then import into the other. Also the mapping and transform capabilities were very powerful and easy to use. What I found unique and outstanding is Starfish's Support. They were super helpful and very responsive during a critical migration weekend. **What do you dislike about StarfishETL?** Could enhance the error reporting on rejected batches from receiving CRM. **Recommendations to others considering StarfishETL:** Try it you will like it. ### 24. Shooting Star..... Starfish **Rating:** 5.0/5.0 stars **Reviewed by:** Cory M. | Chief Visionary, Construction, Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2013 **What do you like best about StarfishETL?** Far and beyond a superior ETL product not alone for CRM migration but to integrate database however the support is first class. **What do you dislike about StarfishETL?** Nothing with the product just would like to see some construction based mapping a to make my job easier. **Recommendations to others considering StarfishETL:** You can't go wrong..... Period! ### 25. successful Salesforce -> NetSuite data migration **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods **Reviewed Date:** October 23, 2013 **What do you like best about StarfishETL?** very responsive team that was willing to work with our tight schedule -- committed to a date, and delivered with a quality experience **What do you dislike about StarfishETL?** it took a few iterations of feedback to ensure all data had been migrated **Recommendations to others considering StarfishETL:** great team to work with **What problems is StarfishETL solving and how is that benefiting you?** Migrating Salesforce CRM data (including transaction history) to NetSuite ### 26. Starfish is an effective data integration tool. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Plastics | Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2013 **What do you like best about StarfishETL?** Starfish is easy to use and handles complex data transformations at a reasonable cost. **What do you dislike about StarfishETL?** Starfish meets all of our requirements, so we do not have any issues with the product. **Recommendations to others considering StarfishETL:** Starfish is a powerful data integration tool, plus they are easy to work with and responded quickly to any issues that we encountered. ## StarfishETL Discussions - [Do you have connectors for any marketing solutions?](https://www.g2.com/discussions/do-you-have-connectors-for-any-marketing-solutions) - 1 comment, 1 upvote - [What common CRM systems are you able to connect to?](https://www.g2.com/discussions/what-common-crm-systems-are-you-able-to-connect-to) - 1 comment, 1 upvote - [Do you have pre-built maps?](https://www.g2.com/discussions/do-you-have-pre-built-maps) - 2 comments, 1 upvote - [Do I have to pay for additional connectors?](https://www.g2.com/discussions/do-i-have-to-pay-for-additional-connectors) - 1 comment, 1 upvote - [Does your product work for on-premise or cloud solutions?](https://www.g2.com/discussions/does-your-product-work-for-on-premise-or-cloud-solutions) - 1 comment, 1 upvote - [View StarfishETL pricing details and edition comparison](https://www.g2.com/products/starfishetl/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-03+02%3A24%3A36+-0500&secure%5Bsession_id%5D=1a9e0aab-ec66-4de7-b9d6-9f27c404fe22&secure%5Btoken%5D=ac50d31a00fb5953c9f2a497eefea9cf6a8319e019ce8df234227f05a57f8160&format=llm_user) ## StarfishETL Features **Management** - Reporting - Auditing **Functionality** - Data Migration - Data Variety - Alerts and Logging - Data Replication **Development ** - Real-Time Integration - API Designer - Flow Designer - Pre-Built Connectors - Custom Connectors - Reusable connectors - Multi - tenant architecture **Functionality** - Extraction - Transformation - Loading - Automation - Scalability **Management** - Backup and Recovery - Integration Variety - Access and Security - Real time Monitoring **Management ** - Monitoring & Notification - Routing And Orchestration - Data Mapping - Data Transformation - API Management **Security** - Data Protection **Security** - Data Encryption - Security Standards - Communication Protocol **Integration Options** - Data Virtualization - Managed File Transfers - Big Data Processing - EDI **Agentic AI - Cloud Migration** - Autonomous Task Execution - Multi-step Planning - Decision Making **Deployment ** - Hybrid - Cloud to Cloud ## Top StarfishETL Alternatives - [Jitterbit](https://www.g2.com/products/jitterbit/reviews) - 4.5/5.0 (598 reviews) - [IBM App Connect](https://www.g2.com/products/ibm-app-connect/reviews) - 4.4/5.0 (231 reviews) - [SnapLogic Intelligent Integration Platform (IIP)](https://www.g2.com/products/snaplogic-intelligent-integration-platform-iip/reviews) - 4.4/5.0 (375 reviews)