Social HorsePower Features
Social Management (5)
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Social Analytics
Reports on the performance of social media posts and campaigns.
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Social Publishing
Allows the creation, management, and scheduling of content to be shared across social media channels.
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Social Engagement
Centrally manages social media content and conversations across multiple social channels.
Campaign Planning
Allows for categorizing or grouping individual posts to streamline social media marketing campaigns.
Hashtag Capabilites
Monitor hashtags, their trends, and analytics across all social media platforms
Content & Collaboration (5)
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Content Calendar
Enables users to visualize all scheduled social campaigns and content in a timeline or calendar.
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Content Library
Allows users to upload and publish brand content from a shared library.
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Approval Workflows
Automates the content approval process to ensure social posts are approved by managers or clients before publishing.
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Users and Permissions
Allows administrators to assign permissions for different users or teams to access certain platform features.
Content Creation
Provides features for creating or editing social media assets.
Content Sharing (6)
Social sharing
Ability to connect to social media platforms like LinkedIn, Facebook, Twitter, and easily share content.
Content scheduling
Allows users to queue up content to share at a preselected time
Content optimization
Provides content optimization scoring so users are sharing content that is engaging for readers
Content templates
Provides premade templates for employees to follow when posting on social channels
AI Content Generation
Uses AI to generate ready-to-share employee social posts that stay consistent with your company’s voice and brand standard.
Content Settings
Enables administrators to manage user roles, permissions, content visibility, and program settings from centralized dashboards.
Content Dashboard (3)
Company news
Provides updates for all company news so employees can immediately share important news on social channels
Coworker content
Provides updates for when a coworker posts on social channels
Brand content sharing
Provides updates for when your company posts on social channels
Analytics (4)
Engagement tracking
Tracks the number of visits, likes, and reshares of posted content
KPI Tracking
Allows employees to set KPIs for themselves that they can track
Trends
Tracks trends such as which social channels are performing well and which news sources are trending
Gamification
Provides gamification tools such as badges and leaderboards to re employees to recognize employees with high performing social posts
Platform (4)
Integrations
Provides integrations for marketing automation, CRM, email, and social media management platforms
Mobile
Provides mobile user support
Adoption Insight
Measures adoption of the employee advocacy tool (both internally and externally) to inform strategy
Auto-translation & multiple language management
Provides features for users to autotranslate social posts into multiple languages
Agentic AI - Employee Advocacy (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Social Media Management (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies.
Social engagement is the level of interaction people or brands have with online communities, helping build relationships, trust, and audience loyalty.

