Social HorsePower Features
Platform (8)
Integrations
Provides integrations for marketing automation, CRM, email, and social media management platforms
Mobile
Provides mobile user support
Adoption Insight
Measures adoption of the employee advocacy tool (both internally and externally) to inform strategy
Auto-translation & multiple language management
Provides features for users to autotranslate social posts into multiple languages
Communication Management
Manage and track all internal and external communication conducted via calls, email, text, or chat
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Badge Management
Create, manage, and print wearable badges
Survey/Poll Management
Create and administer polls and surveys
Social Management (9)
-
Social Analytics
Reports on the performance of social media posts and campaigns.
-
Social Publishing
Allows the creation, management, and scheduling of content to be shared across social media channels.
-
Multi-Account Management
Manage and post content across multiple social media accounts and platforms simultaneously
Campaign Planning
Allows for categorizing or grouping individual posts to streamline social media marketing campaigns.
Hashtag Capabilites
Monitor hashtags, their trends, and analytics across all social media platforms
Multi-Campaign
Manage multiple campaigns in one system
Customer Engagement
Initiate interactions with customers by proactively starting conversations or providing informational content
Automated Publishing
Establish rules for automatic propagation of social media posts across one or more channels
Real-Time Analytics
Analyze and gain insights into data in real-time
Additional Functionality (35)
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Mobile Access
Access software remotely via mobile devices
Employee Database
Electronic storage of staff/employee contact information and job status in a centralized repository
Dashboard
Assembly of graphs and charts for visualizing and tracking statistics/metrics
Single Sign On
Allow users to access multiple services after entering their login credentials once
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Customizable Reports
Alter the layout and content of reports
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Customizable Branding
Add customized logos and colors to align with company branding
Social Advertising
Create and manage advertising campaigns on social media networks
Filtering
Find & retrieve relevant data or documents
Approval Process Control
Manage the process of evaluating documents or requests submitted for approval
Keyword Tracking
Track and monitor a specific set of keywords
Tagging
Attach digital tags to documents and assets for identification, search, or monitoring purposes
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Calendar Management
Track and manage schedules and meetings via an integrated calendar
Workflow Management
Create, design and manage workflows for repetitive tasks
Post Scheduling
Schedules specific times for content to appear on social media platforms, blogs, websites etc.
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
API
Application programming interface that allows for integration with other systems/databases
Data Visualization
Graphical representation of data
Sentiment Analysis
Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Social Promotion
Market event via social media tools
@mentions
An @mention is a way to tag or notify a specific person about a message/post
Social Media Monitoring
Track activity on sites such as Facebook, Twitter, Instagram, etc.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Brand Tracking
Monitor social media posts or web that mention a particular brand
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Commenting/Notes
Leave comments and notes on documents for others to view
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Agentic AI - Employee Advocacy (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Content Dashboard (3)
Company news
Provides updates for all company news so employees can immediately share important news on social channels
Coworker content
Provides updates for when a coworker posts on social channels
Brand content sharing
Provides updates for when your company posts on social channels
Content Sharing (7)
Social sharing
Ability to connect to social media platforms like LinkedIn, Facebook, Twitter, and easily share content.
Content scheduling
Allows users to queue up content to share at a preselected time
Content optimization
Provides content optimization scoring so users are sharing content that is engaging for readers
Content templates
Provides premade templates for employees to follow when posting on social channels
AI Content Generation
Uses AI to generate ready-to-share employee social posts that stay consistent with your company’s voice and brand standard.
Content Settings
Enables administrators to manage user roles, permissions, content visibility, and program settings from centralized dashboards.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Agentic AI - Social Media Management (9)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Analytics (5)
Engagement tracking
Tracks the number of visits, likes, and reshares of posted content
KPI Tracking
Allows employees to set KPIs for themselves that they can track
Trends
Tracks trends such as which social channels are performing well and which news sources are trending
Gamification
Provides gamification tools such as badges and leaderboards to re employees to recognize employees with high performing social posts
Employee Engagement
Tools to improve and measure employee satisfaction and involvement
Content & Collaboration (6)
-
Content Calendar
Enables users to visualize all scheduled social campaigns and content in a timeline or calendar.
-
Content Library
Allows users to upload and publish brand content from a shared library.
-
Approval Workflows
Automates the content approval process to ensure social posts are approved by managers or clients before publishing.
-
Users and Permissions
Allows administrators to assign permissions for different users or teams to access certain platform features.
Content Creation
Provides features for creating or editing social media assets.
Image Library
Store and manage images
Technology Glossary Features
View definitions of the features and discover new technology terms.
Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies.
Social engagement is the level of interaction people or brands have with online communities, helping build relationships, trust, and audience loyalty.