# Skyword360 Reviews **Vendor:** Skyword **Category:** [Content Creation Software](https://www.g2.com/categories/content-creation) **Average Rating:** 4.3/5.0 **Total Reviews:** 197 ## About Skyword360 The Skyword360 platform puts content at the core of all marketing activities. Skyword360 is designed to ensure all cross-channel planning, content creation, and activation aligns with an enterprise's overall content strategy and marketing goals. With this content-centric approach, marketing leaders are empowered to create unique and aligned customer experiences that differentiate their brands and drive measurable results. Skyword360 provides tools for all of the essential elements of content operations: strategy, planning, creation, collection, activation, personalization, and optimization. With an international freelance community from over 46 countries and the ability to translate the platform into 14 languages, content operations can be seamlessly executed at scale. ## Skyword360 Reviews ### 1. A Viable Digital Marketing Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Akhil P. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 26, 2020 **What do you like best about Skyword360?** Trackmaven has changed our business games altogether for the better. Their marketing strategies proved to be a great boon for our organization. The expertise of their team is commendable. With Trackmaven, we could get the best services available. They changed the total structure of our business. Trackmaven provided instant alert notifications and detailed data regrading everything which was of great help to our firm. It also helped us to keep a track of everything related to the marketing. It has also got powerful search features. **What do you dislike about Skyword360?** The major disappoint we had to face with Trackmaven is its inefficacy of adapting to various software in use. It also does not encourage free trials which can become a difficulty for many people. **Recommendations to others considering Skyword360:** It is one of the best digital marketing platforms we can find today. It caters to need of every firm associated with it. Trackmaven helps you to find the best time to post your business advertisements in social media and it has also got a live tracking. **What problems is Skyword360 solving and how is that benefiting you?** With the implementation of Trackmaven there has been a drastic improvement in the business. The reporting features and data analytics makes it different from other digital marketing platforms. Trackemaven also benefited us with the details of competitors which helps in the overall improvement. ### 2. Fast Social Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2020 **What do you like best about Skyword360?** How quick & easy the content feed allows me to see what my competitors are posting on social. **What do you dislike about Skyword360?** I would like to have more templated reporting examples. **What problems is Skyword360 solving and how is that benefiting you?** Social ROI & Competitive Analysis. ### 3. Professional content creating platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Writing and Editing | Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2019 **What do you like best about Skyword360?** The employees is attractive and makes a trial to urge to grasp the writers. I ne'er desire simply another link within the chain once operating via Skyword. Skyword very will provide an entire package for freelance writers trying to make each a reputation and financial gain from their creative thinking. For corporations searching for writers, Skyword offers a various promoting team which will take your business to future level. I've had multiple purchasers say that our work is that the best writing they've ever received and that is due to the Skyword system.I am earning and once it'll be payed intent on Pine Tree State. It makes it very easy to stay track of my schedule for future assignments too. **What do you dislike about Skyword360?** Editors area unit invariably happy to regulate schedules but, thus this has solely ever extremely tested to be a small annoyance instead of a retardant. generally finding new writing jobs is slow. But so far, that hasn't expose a considerable downside on behalf of me and that i are able to interpret the direction of the piece without having to try and do in depth edits or revisions. the sole alternative disadvantage isn't having the ability to use items in my portfolio, tho' I perceive the logic behind this from the clients' views. **What problems is Skyword360 solving and how is that benefiting you?** It permits ME to pursue new writing opportunities. The orthography and descriptive linguistics section must be mounted. It ne'er works properly. i might wish to be ready to add completely different fonts in addition. additionally thereto, i might wish to see the analytic section be a touch restructured, in addition because the ability to visualize your history once writing at intervals the platform. The content to supplement alternative areas of focus as well as social, email, and client loyalty. ### 4. Good Concept, Lots of Bugs **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2019 **What do you like best about Skyword360?** I liked being able to pull my entire social media feed (and also of competitors) in one go. **What do you dislike about Skyword360?** The insights are most often inaccurate and the way they organize their insights are confusing and overwhelming. **Recommendations to others considering Skyword360:** I wouldn't recommend it as there are other programs out there that do the same, but with less bugs. **What problems is Skyword360 solving and how is that benefiting you?** We had to cancel our contract with TrackMaven, since we found that their price tag wasn't worth all the bugs that we encountered. ### 5. Strategic approach for delivering on objectives. Strong platform and team. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2017 **What do you like best about Skyword360?** Since the beginning of our relationship, the Skyword team has been very focused on helping us achieve our business objectives through strong content. Author recruitment and the editorial process are designed to support this. The team brings forward great analytics and recommendations for strategic improvement. **What do you dislike about Skyword360?** It is a complex process to ensure content is relevant and business building, and requires time and support from key players (like the legal team). It takes time to achieve results, and requires ongoing diligence. The Skyword team is great about acting in partnership throughout this journey. **Recommendations to others considering Skyword360:** Make sure you develop your objectives up front, and get buy in from key stakeholders, including your executive and legal team. **What problems is Skyword360 solving and how is that benefiting you?** As a brand, we are working to drive both broad awareness and positive equity with consumers through content. Website traffic has steadily grown, driven by upward trends in organic visits. And engagement rates with content are good, with content driving further exploration of our site. ### 6. TrackMaven for Social **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2019 **What do you like best about Skyword360?** The ease of use of the platform - interface was extremely user friendly and accessible to even beginners. **What do you dislike about Skyword360?** Not the best with trying to find influencers. **What problems is Skyword360 solving and how is that benefiting you?** We liked how the data was presented. ### 7. Trackmaven is Excellent! **Rating:** 4.5/5.0 stars **Reviewed by:** Joshua A. | Social Media & Web Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2018 **What do you like best about Skyword360?** I like their "Impact Score" metric. It's a rating that scores content against a brand's own average content performance. 1 being average, if a particular piece of content does twice as well as the average it'll get a score of 2, half as well, a score of .5. It's really great to see what went viral. **What do you dislike about Skyword360?** Still some kinks they are working out, but even in the short time I have used Trackmaven, they continue to make improvements. **Recommendations to others considering Skyword360:** I've tested a lot of products like this and based on cost and ease of use, this is clearly the best choice! **What problems is Skyword360 solving and how is that benefiting you?** Education marketing, recruiting students. Visualizing data to show what content, campaigns, channels, and more is performing and competitive analysis as well. ### 8. Skyword Makes Writing Writing a Breeze **Rating:** 5.0/5.0 stars **Reviewed by:** Janelle C. | Writer/Editor, Writing and Editing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2017 **What do you like best about Skyword360?** The simplicity of writing. The platform makes it so easy to write. As a writer I've worked for many clients and Skywords platform is by far the best because it lays everything out for you. The layout and design makes content creation simple and easy to use. Other features I like are the social media integration, content scoring, SEO, Skyword Team metadata tagging, Link blog feed to post directly to ideation tool for sharing ideas, Content Creation, assessments, Content performance scale, portfolio creation, dynamic publishing calendar,layout,payment,workflow. **What do you dislike about Skyword360?** The spelling and grammar section needs to be fixed. It never works properly. I would like to be able to add different fonts as well. In addition to that, I would like to see the analytic section be a little restructured, as well as the ability to see your history when writing within the platform. I would also like to see more tips and suggestions within the help section. Other than that I think all of the features are A+. **Recommendations to others considering Skyword360:** Skyword is an amazing company with an A+ team. The Skyword platform is easy to use and has amazing features that helps you get your work done efficiently. I would highly recommend Skyword to any company seeking clients as well as an freelance writer looking for work. **What problems is Skyword360 solving and how is that benefiting you?** This question does not apply to me as a freelance writer. However, I feel that Skyword makes it easy for clients to quickly gain access to writers. ### 9. Simplistic reporting and graphing. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Semiconductors | Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2018 **What do you like best about Skyword360?** It was easy on the eyes. Graphs looked great. UI wasn't clunky. **What do you dislike about Skyword360?** I wasn't really able to utilize this tool to its best potential. I had gone through some trainings, but maybe it was just my business that wasn't ready for it yet. I don't know. But it wasn't able to take our reporting to the next level. **What problems is Skyword360 solving and how is that benefiting you?** Not many. I tried using it for reporting, but it was very superficial reporting at best. But YMMV. ### 10. A Truly Fantastic Product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2017 **What do you like best about Skyword360?** TrackMaven helps make our social media decisions smarter. Everything is clear & right in front of us, we can pull updates daily & as often as we want, and the tagging functionality helps us revisit successful content months after the fact for future inspiration. Two thumbs up! **What do you dislike about Skyword360?** To be honest, not a whole lot. Just minor gripes, such as not being able to see direct mentions from you or other brands on Twitter & small things when creating dashboards. Nothing that holds us back though! **What problems is Skyword360 solving and how is that benefiting you?** TrackMaven helps us to solve a number of social media problems & how to connect with an audience. We can see how fans respond to different kinds of content and that goes a long way when strategizing about future decisions. ### 11. Proving your business value and pushing forward **Rating:** 4.0/5.0 stars **Reviewed by:** Timothy S. | IT Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2017 **What do you like best about Skyword360?** This application helped us understand how well we are doing online. it collects data from google analytics too. it has been very critical to know how well we performing in our online marketing campaigns. It also compares us to competitors. This tool is worth every penny since it has a direct return on investment. **What do you dislike about Skyword360?** It is hard to pin out stuff you dislike about such a complete marketing analytical application. It might be even better if daily tips would be displayed to boost the SEO and improve campaign results **Recommendations to others considering Skyword360:** TrackMaven is critical tool to all social media managers, marketing professionals, and website admins **What problems is Skyword360 solving and how is that benefiting you?** TrackMaven helps you understand how well you are doing in online marketing, and thus you can easily notice your weaknesses and work on improving. This will result in better marketing, better engagement from potential customers and eventually more income. ### 12. So many options!! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2018 **What do you like best about Skyword360?** So many different customizations and the staff is amazingly helpful. **What do you dislike about Skyword360?** Sometimes the amount of options can honestly be overwhelming and it takes some time to truly get comfortable navigating the software. **What problems is Skyword360 solving and how is that benefiting you?** Tracking and analyzing social posts and campaigns to develop better social strategy. ### 13. TrackMaven for Industry **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2018 **What do you like best about Skyword360?** This social analytics tool was one we used with a specific client that was interesting to compare engagements and creative with their competitors. **What do you dislike about Skyword360?** It doesn't take into account paid media when reporting on competitors or owned dark paid efforts so difficult to come to the same conclusions they were proposing...not apples to apples and no insight into paid strategy. **Recommendations to others considering Skyword360:** Ask a lot of questions to make sure it can provide the level of detail and analysis you are wanting...and that its not just based on common industry nuances. **What problems is Skyword360 solving and how is that benefiting you?** competitive analysis, social media analytics ### 14. Unsure of how to milk it for its value **Rating:** 3.0/5.0 stars **Reviewed by:** Caitlyn H. | Junior Marketing Designer, Media Production, Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2018 **What do you like best about Skyword360?** I love keeping up with my competitors. It helps inspire my own choices and also come up with new ideas. And also make sure I'm keeping up with the industry. **What do you dislike about Skyword360?** TrackMaven never became a habit tool for me. Something is missing in its experience that made me want to keep coming back like a habit. Pinterest is a habit, Muzli is a habit... other sources of information and inspiration. **What problems is Skyword360 solving and how is that benefiting you?** Maintaining social media performance to prove ROI on social media efforts. I've realized that tracking your performance keeps you honest and forever pushing harder. ### 15. Great app as long as all connections are in place! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 05, 2017 **What do you like best about Skyword360?** I really enjoy the transparency of our instances' health on a daily and weekly basis. It helps bring in the sales data I really care about on a weekly basis, without information overload/being too vague. **What do you dislike about Skyword360?** We are still working through the connectivity of TrackMaven with our Salesforce instance. There are things missing here and there I wish there was more support on a regular basis to assure we are 100% good to go most of the time. **Recommendations to others considering Skyword360:** Once you commit to TrackMaven, make sure to get it up and running 100% from the get-go, it's easy to launch and get everyone added, but the data quality is only as good as the integrations you put in. **What problems is Skyword360 solving and how is that benefiting you?** The problem we are solving is the constant need for being in the know where our leads are sitting in the sales pipeline at any given time, in real time. We have been easily able to report numbers that are not only important for our marketing leadership, but sales leadership as well, assuring both marketing and sales efforts are making a positive impact. ### 16. Great tool and company - constantly adding more features **Rating:** 4.0/5.0 stars **Reviewed by:** Joanmarie F. | Content Marketing Manager, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2017 **What do you like best about Skyword360?** For me there are two things that really make this a great tool: 1) The content feed is awesome. It lets me keep up with what competitors are posting on the blogs and social media, allows me to see patterns and trends in the marketplace, and gives me inspiration for my brand's content. 2) The other thing are the templates for reports. I love that I never have to start from scratch! And since I haven't been diving into reporting for that long it has helped me figure out what metrics I should be reporting on, what's important to me and my company, and what are reports I should show an executive versus what are reports I should show my manager. **What do you dislike about Skyword360?** It does take some time to set everything up at first. For example, setting up a dahsboard that is emailed regularly to you or setting up your own reports. So the biggest hurdle there is learning everything TrackMaven can do and then setting up. But once you do it runs very smoothly is a little maintenance. **Recommendations to others considering Skyword360:** If you want to prove that content has impact this is the tool to do it. **What problems is Skyword360 solving and how is that benefiting you?** The biggest thing has just been proving the value of content to the execs. It's hard to see tangible benefits from social media marketing and content marketing, but TrackMaven helps me show the people above me the importance and value of everything I'm doing. ### 17. Review during the US Open **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2018 **What do you like best about Skyword360?** The ability to learn the system in a short amount of time and how easy it was to teach others. The level of daily support we got when needed was great. The daily report we got during tournament time was very valuable to show the investment we made this year was work it. **What do you dislike about Skyword360?** some of the functionality didn't apply to us. Also, it was tough to get some additional users but in the end, it all worked out. **Recommendations to others considering Skyword360:** Great product to use **What problems is Skyword360 solving and how is that benefiting you?** Tracking our social media metrics during our busiest time of year. What changes we need to make to reach the most people ### 18. Strong tool but needs a dedicated person **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Outsourcing/Offshoring | Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2018 **What do you like best about Skyword360?** Very robust tool and active support team to make sure you are getting the most out of your subscription. **What do you dislike about Skyword360?** Too much to manage on our team when we spread it across multiple people. **Recommendations to others considering Skyword360:** Make sure you have a dedicated team or person for this tool. The insights are powerful but it can't be glanced at a few times a week. Someone needs to live in this tool to get the most out of it. A social team can really benefit from its insights and features. **What problems is Skyword360 solving and how is that benefiting you?** Basically a PI for your competitors ### 19. Product Marketing Manger **Rating:** 4.0/5.0 stars **Reviewed by:** Brooke P. | Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2017 **What do you like best about Skyword360?** Now that I finally understand the platform, ;-), I really like the platform. Compared to the shared Excel document for ideation and reviews, this is much much better. I think the editing tools in the platform work well, and I like the ability to send notes/ communicate directly with the contributing writers as well as the editorial manager. The ability to monitor key words. tags, and links to social channels is key - and very user friendly. The Skyword team is very professional, helpful, responsive and generally easy to work with! **What do you dislike about Skyword360?** There are still a couple of quirks in the platform - the "decline" button in ideas doesn't work, but I was informed of this. The back button on the Ideas calednar has to be used, after reviewing an idea, hitting return, it would then go back to previous month, instead of month I was currently reviewing. **What problems is Skyword360 solving and how is that benefiting you?** Skyword is helping us solve our challenge of producing an active industry blog with original content in a very niche, technical industry. This is helping us to position ourselves as thought leaders and a resource for perspectives on programmatic technology in the broadcast tv space. ### 20. I Use TrackMaven Daily **Rating:** 4.0/5.0 stars **Reviewed by:** Kat M. | Senior Digital Outreach Manager, Think Tanks, Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2017 **What do you like best about Skyword360?** TrackMaven allows you both to get a super quick picture of what's happening on social and to deep-dive into specific data questions. It's very easy to use. **What do you dislike about Skyword360?** As with many tech companies. turnover is pretty bad, with customer service contacts constantly changing. **Recommendations to others considering Skyword360:** If you have the budget for it, I highly recommend this tool. **What problems is Skyword360 solving and how is that benefiting you?** TrackMaven is a wonderful tool for figuring out what works and what doesn't in digital. It also is invaluable for tracking growth and engagement for in-house brands and putting them in a larger context. ### 21. TrackMaven is a life saver **Rating:** 5.0/5.0 stars **Reviewed by:** Marki P. | Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2017 **What do you like best about Skyword360?** TrackMaven makes it easy to integrate all platforms. All social media platforms are seamlessly integrated, and it's incredibly easy to get used to. **What do you dislike about Skyword360?** Not much to dislike about this great service **Recommendations to others considering Skyword360:** TrackMaven is amazing! Its very user friendly and has free tools for you to try out **What problems is Skyword360 solving and how is that benefiting you?** All social media platforms are on the same page now, done easily might I add. ### 22. One of the best vendors I work with on a regular basis. **Rating:** 5.0/5.0 stars **Reviewed by:** Joshua C. | Strategist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2017 **What do you like best about Skyword360?** Very responsive team that is always coming up with new ideas. Works with our team to meet our needs. Easy platform to work in, and simple to push through reviews. **What do you dislike about Skyword360?** Integration isn't seamless with their platform and all CMS–too many HTML characters and styles come through that don't mix with CMS rules. Editorial team doesn't do a great job of catching spelling and grammar mistakes. **Recommendations to others considering Skyword360:** Have all of your rules ready ahead of time to ease the set-up process. Also, reduce the levels of review that you have for content. Too many review levels make it difficult for content to get passed through. **What problems is Skyword360 solving and how is that benefiting you?** The biggest business problem was to help drive organic search traffic to the website, which it has done a great job with. Also, want them the content to supplement other areas of focus including social, email, and consumer loyalty. ### 23. Great Customer Service and Platform for Marketing Attribution **Rating:** 4.5/5.0 stars **Reviewed by:** Tess M. | Associate Marketing Manager, Fund-Raising, Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2017 **What do you like best about Skyword360?** Track Maven is a platform that helps track marketing attribution for social media and blog channels. It's seamless integration with Google Analytics, Dashboard and reporting functionality make marketing attribution much easier and less time consuming. **What do you dislike about Skyword360?** nothing so far! They are constantly iterating and developing their platform to help integrate more features - like upcoming UTM tracking! **What problems is Skyword360 solving and how is that benefiting you?** We can communicate our success to the rest of the team through easy to digest reporting functionalities and easily show the improvements across social/blog. ### 24. Great social media competitive analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2018 **What do you like best about Skyword360?** Intuitive and easy-to-use design. Great if you're looking to benchmark against a consistent competitor set. **What do you dislike about Skyword360?** Have to set your competitive set, so not as useful if you're trying to plug in unlimited brands or competitors. **Recommendations to others considering Skyword360:** Know your use case. great team **What problems is Skyword360 solving and how is that benefiting you?** Internal content marketing program ### 25. Its different.... **Rating:** 4.0/5.0 stars **Reviewed by:** jennifer h. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2017 **What do you like best about Skyword360?** I didnt really care for this product at all. **What do you dislike about Skyword360?** It was to slow and it took to long to figure out. **What problems is Skyword360 solving and how is that benefiting you?** We are still trying it out. ### 26. Freelancer pleased by Skyword's platform **Rating:** 5.0/5.0 stars **Reviewed by:** Megan W. | Content Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2017 **What do you like best about Skyword360?** I've used many other freelance platforms in the past. Often they feel like content mills and devalue the freelancer's work. Skyword offers fair pay and diverse clients which make them a rewarding platform to work for. **What do you dislike about Skyword360?** As a freelancer, the work can be spotty at times. The first 6 months or so, I had consistent work. A few programs I'm working in halted content production so the company could catch up with the archive they'd accrued. The abundance of work started to lessen after the initial punch for content. **What problems is Skyword360 solving and how is that benefiting you?** Having software that allows a business to take advantage of the freelance economy is valuable for many reasons. You don't have to employ part-time or full-time writers, rather you can utilize the resources as necessary. ### 27. Trackmaven was very helpful in tradeshow marketing **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Events Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2017 **What do you like best about Skyword360?** I like that youre able to see all what your comps. are doing. **What do you dislike about Skyword360?** I dont like that the email function is just pulling from the generic emails and you dont get to few the whole campaign in my case. **What problems is Skyword360 solving and how is that benefiting you?** Trying to get more competitors ### 28. Skyword Review **Rating:** 5.0/5.0 stars **Reviewed by:** Allison P. | Skywriter, Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2017 **What do you like best about Skyword360?** I have been fortunate enough to be a Skywriter for more than three years. It's been a wonderful and educational experience, and I enjoy writing informational pieces that can help others. The flexibility and direction provided by the Skyword team is beyond compare, in the world of freelance/contract writing, and I would recommend Skyword to anyone! **What do you dislike about Skyword360?** I would have to dig deep to think of things I don't like about working for Skyword. I suppose that my only constructive criticism would be to be careful of the keyword/phrase required, and how that word/phrase would word in a sentence. For example, when assigned the keyphrase "how to teach employees to sleep better", that is a difficult phrase to work into a sentence, between two and six times. That would be the ONLY thing that I would suggest, and I won't even say I dislike it. It's merely a challenge that needs to be worked around! **What problems is Skyword360 solving and how is that benefiting you?** As a writer for Skyword, I enjoy creating content that benefits small business owners, while offering unique and informative suggestions to positively impact business and the workforce. ### 29. I work with Skywoard as a contributor **Rating:** 5.0/5.0 stars **Reviewed by:** Derek B. | Adjunct Faculty, Higher Education, Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2017 **What do you like best about Skyword360?** Working with Skyword provides an opportunity to share facts and insights from my research. From my perspective, it's designed to be a win/win situation: - Vendors get interesting content from qualified sources - My research and insights get exposure to a wider audience - It's good for my personal brand - The modest compensation sweetens the pot **What do you dislike about Skyword360?** Variable compensation provides a greater incentive to work with some vendors - and a disincentive to work with others Some vendors take impossibly long to review, approach, and publish the content that I worked so hard on - regardless of whether or not I was compensated, no one wants to see their hard work hidden in the dark **Recommendations to others considering Skyword360:** B2B marketing is fueled by fresh, relevant content - few companies can provide that entirely on their own. Skyword provides a simple, scalable solution to that challenge. **What problems is Skyword360 solving and how is that benefiting you?** Visibility and exposure for research and insights Support for company brand and personal brand ### 30. Responsive team committed to program success **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2017 **What do you like best about Skyword360?** Organization of all assets, flexible publishing calendar, ability to customize workflows, new ideation tool **What do you dislike about Skyword360?** The platform isn't very visually appealing. I know its design is robust on the back end, which is what I'm most concerned about. But the skin could use a little love. **Recommendations to others considering Skyword360:** Skyword is more committed to the success of your program than any other vendor I've worked with or considered. They're incredibly strategic and understand your business needs. The platform is continually improving to back up and match the service they provide through human interaction. **What problems is Skyword360 solving and how is that benefiting you?** Although our pageviews have been down slightly, we have seen more consistent traffic to our online store through text links in the articles. We've also been able to broaden our content topics as a brand, though our audience seems to be slow in expecting those new content subjects from us. ### 31. A topnotch platform from which to contribute **Rating:** 5.0/5.0 stars **Reviewed by:** Lorna H. | Writer, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2017 **What do you like best about Skyword360?** As a writer for multiple media content companies, I can honestly say that Skyword offers a topnotch platform from which to contribute. Not only is their online security the best I’ve seen, the draft page is easy to navigate, and in few clicks, you can promote your completed articles (and yourself) all over the Web. **What do you dislike about Skyword360?** Although the draft page is easy to use, it could benefit from a cleaner look, an option to view your in-progress article as it will appear live, and a more diverse image library. **What problems is Skyword360 solving and how is that benefiting you?** Today's content writer puts brands on the map with a friendly voice that speaks to their clientele demographic. Writing for organized companies like Skyword takes the "backstage" work out of the equation, so that you can focus solely on each client's literary needs. ### 32. So great for competitor intelligence! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2017 **What do you like best about Skyword360?** The TrackMaven content feed is an amazing tool for seeing and comparing all our social media content AND that of other colleges and universities. Also, their customer service is top notch! **What do you dislike about Skyword360?** It's a bit pricey for a non-profit and the terminology of marketing products/services doesn't always translate well to an educational institution. **What problems is Skyword360 solving and how is that benefiting you?** TrackMaven gives us a super easy way to gather and share our analytics in one place. ### 33. My reccommendation **Rating:** 3.0/5.0 stars **Reviewed by:** Lauren M. | Social Media Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2017 **What do you like best about Skyword360?** The analytics tool inside the Trackmaven platform. **What do you dislike about Skyword360?** I can't remember disliking anything about the platform **What problems is Skyword360 solving and how is that benefiting you?** Social scheduling, analytics, and content creation ### 34. I've had a great experience with Skyword's easy-to-use platform and terrific staff **Rating:** 5.0/5.0 stars **Reviewed by:** Chuck L. | Freelance Digital Content Writer, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2017 **What do you like best about Skyword360?** Platform is very intuitive and accessible, with everything you need to know in front of you. **What do you dislike about Skyword360?** Nothing really. My overall experience with Skyword, as a contributor/content creator, has been VERY good. **Recommendations to others considering Skyword360:** Platform's ease-of-use is second to none. I've contributed content through other agency platforms, but nobody can match the intuitive, user-friendly nature of the Skyword platform. As a writer/contributor, it makes my life easier with all the data I could want, and more. **What problems is Skyword360 solving and how is that benefiting you?** I write stories that connect my client's brands with their audiences. ### 35. Very Impressive Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Joie T. | Owner, Public Relations and Communications, Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2017 **What do you like best about Skyword360?** The insights on this software are super helpful for knowing what content works for your brand and viewing competitor insights. **What do you dislike about Skyword360?** It can be overwhelming at times especially if you do not have a designated analytics person to dive into the details on this platform. **What problems is Skyword360 solving and how is that benefiting you?** Knowing what content works is key for growing our social media. ### 36. works great. **Rating:** 4.5/5.0 stars **Reviewed by:** John W. | Senior Manager Digital Marketing, Luxury Goods & Jewelry, Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2017 **What do you like best about Skyword360?** the platform and insight from the team on my companies unique request. **What do you dislike about Skyword360?** I do not have any complaints regarding Skyword. **What problems is Skyword360 solving and how is that benefiting you?** create content to use on our existing and soon to be new site. the benefits are really the output of valuable articles Skyword delivers in record time. ### 37. Nice Tool to Have for Marketers **Rating:** 3.5/5.0 stars **Reviewed by:** Julie U. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2016 **What do you like best about Skyword360?** I like TrackMaven a lot. It's definitely a "nice to have" tool, not a "must" have tool for marketers. This has helped us see our engagement versus our competition, which is the most important metric for me. **What do you dislike about Skyword360?** I would love for the tool to be able to measure engagement from employees and people talking about us. We have an employee advocacy program that employees share links and messaging created by me that requires a lot of time and effort on my part and to be able to see the engagement ad activity on all of their posts would be amazing. **Recommendations to others considering Skyword360:** I did a complete analysis of tools like TrackMaven and vetted them all. I chose TrackMaven at my last company and this company because as a social media manager I need to track engagement. I think the most valuable part of TrackMaven is the QBR that does a deep dive into your content. **What problems is Skyword360 solving and how is that benefiting you?** We need to be able to track engagement versus competition. Followers only mean so much, it's all about is responding to you and the messaging you're putting out there. To see what is working for other companies in our space is valuable. ### 38. Nice tool for social media and content marketers **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2016 **What do you like best about Skyword360?** TrackMaven is a great tool to have, but it's not a necessity (which is why we aren't going to renew our package). It has great insights into our content and social performance and the account support is fantastic. I especially love the quarterly reviews that dive into the trends and status of our content. **What do you dislike about Skyword360?** The price is extremely high for what it is. The same information is available natively to the places TrackMaven pulls from, although it's nice to have them organized neatly here and to create graphs easily and quickly. **Recommendations to others considering Skyword360:** This is a good tool for monitoring social and content performance. Take advantage of their support team and be sure to do the onboarding experience. The platform changed quite a few times while we were using it, so be sure to stay up to date on all of the features. **What problems is Skyword360 solving and how is that benefiting you?** Social and content benchmarking. We haven't seen too many benefits outside of the tools we're already using, so we won't be continuing our use of this tool. ### 39. TrackMaven to support PR **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2016 **What do you like best about Skyword360?** Really good at finding mentions throughout the web. Very easy to use interface. Loved the analytics on reach and influence of various press hits. Shared the metrics on a regular basis with execs in the company while I was using it. Support was awesome! Competitive comparisons were super helpful. **What do you dislike about Skyword360?** Still glitchy. It would miss mentions or be unable to calculate reach. Wish the analytics went deeper. But, our rep was always very responsive and helpful. **Recommendations to others considering Skyword360:** It's a great support tool, but hard to identify ROI from it. **What problems is Skyword360 solving and how is that benefiting you?** Tracking our reach and influence in the market. Really helpful to measure impact. ### 40. A great tool that can sometimes be a bit overcomplicated **Rating:** 4.0/5.0 stars **Reviewed by:** Thomas S. | SEO Content Marketing Specialist, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2016 **What do you like best about Skyword360?** My favorite part about Skyword is that it allows for us to easily communicate with our writers, edit the content, and then get it published to our site and blog. **What do you dislike about Skyword360?** I dislike how things can be overcomplicated and a bit tedious to implement. For example, when an author would decline a post, it would end up going out of the queue and I wouldn't be able to see it anymore, requiring me to then go through a long process just to get is reassigned. **Recommendations to others considering Skyword360:** I would make sure that the software isn't going to be overkill for your own needs. Skyword works for us because we have a ton of content being produced every week from multiple writers, all of which need to be paid differently and individually assigned. We also require all of our content to be approved by a legal team, go through an editor, and then be published, meaning that we need a system that allows for us to pass content through multiple steps. We also are publishing content to different pages on our site as well as a subdomain that is using Wordpress. I would say that if you can't make use of most of these features, the system might be overly complicated for your company since it does require quite a bit to set up and maintain, but it is well worth the effort if you already have a complicated content management system. **What problems is Skyword360 solving and how is that benefiting you?** We have a large number of writers, a multiple step process for getting content approved and published, and multiple locations where content needs to go live. Skyword has allowed for us to easily streamline this system and keep everything organized. ### 41. Currently reponsible for managing all content that comes through the Skyword pipeline. **Rating:** 3.5/5.0 stars **Reviewed by:** Natalie E. | Product Marketing Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2016 **What do you like best about Skyword360?** The Skyword team we work with is great - they have really invested themselves in understanding Videa's unique value in the marketplace. They've done a great job communicating our overarching goals and vision to the contributors. **What do you dislike about Skyword360?** There have been some technical issues we've experienced with the platform itself. Although the tech team is quick to respond to our needs, the same issues have resurfaced an more than one occasion (ie. issues with Amplify functionality / Publishing Calendar) I'm the primary user in our office and I've never gotten formal training on Skyword's various functions - I've had to teach myself. So certain things that I may escalate as an issue (ie. discovering that articles don't automatically publish to our social sites when they've been transmitted) could be a matter of adjusting settings. I would highly recommend having Skyword tutorials (could be focused on certain features and offered quarterly or monthly). I'd find these very helpful as I came on board after Skyword was initially implemented and was not able to benefit from any training sessions that may have been available. It would help ensure users are well aware of any feature upgrades, setting options, etc. that may not be obvious unless explained. **Recommendations to others considering Skyword360:** Make sure if you get a walk through or official training of the platform so that you are well versed in its capabilities. **What problems is Skyword360 solving and how is that benefiting you?** Videa is revolutionizing the way TV advertising is bought and sold today via an automated solution. Our positioning is unique in the fact that we must tailor our messaging to two different audiences - inventory sellers (broadcast stations) and advertising agencies (media buyers). ### 42. Helpful resource for accessing network of writers and video producers **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2016 **What do you like best about Skyword360?** Easy to work with, affordable for us. They integrated their API with an existing platform we use internally for local UW's **What do you dislike about Skyword360?** The talent is probably not the best out there, but it's workable. **Recommendations to others considering Skyword360:** I would really consider what you're using it for, whether you are looking for more SEO-optimized content or whether you want content that will tell a broader story that users will connect with. I'd also make sure to really discuss priorities and organizational objectives with their team when you are getting set up so they match the right storytellers with you to meet your needs. Overall it's a great resource but I think we wasted some money on content that we won't be using/haven't used, although that is probably partially on us and not entirely on Skyword and their team of writers/producers. Just be sure to get that clear before you sign any contracts. **What problems is Skyword360 solving and how is that benefiting you?** Content marketing, search and organic traffic to our website to generate leads, activate supporters around calls to action. ### 43. Great competitive intelligence tool for web content **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2015 **What do you like best about Skyword360?** The ability to get intelligence on what competitors and partners are talking about across the web. Additionally, we are able to track our progress against competitors for a given period of time. Overall, it is very easy to create reports so that you can filter insights that are most relevant to you. **What do you dislike about Skyword360?** It would be great to get insights beyond social. There is an ads intelligence feature but I think it can be improved to offer more insights on digital ads. **Recommendations to others considering Skyword360:** This is a great social intelligence tool that will enable you to not only monitor competitors, but partners and any other relevant vendors **What problems is Skyword360 solving and how is that benefiting you?** TrackMaven enables us to better understand what content competitors are pushing out into social networks and ad networks. Additionally we are able to gain intelligence on what type of content is performing the best, which is helpful for planning. ### 44. Skyword is a business for content. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2016 **What do you like best about Skyword360?** I like the name, it is catchy. "Skyword" sounds liek something you really want to aspire to be one day. **What do you dislike about Skyword360?** I don't really know right now. I'll need to come back later and think about it. **Recommendations to others considering Skyword360:** Quality product and quality services for content marketing. Currently, our company remains very satisfied with the investment. **What problems is Skyword360 solving and how is that benefiting you?** We are solving lots of business problems with creating the content we seek through scale elevation. ### 45. Fantastic tool for keeping an eye on the competition **Rating:** 4.5/5.0 stars **Reviewed by:** Debbie P. | Content Strategy and Operations, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2015 **What do you like best about Skyword360?** The flexibility for setting up a bunch of different streams: for competitors, influencers, etc - and the ability to see performance around everything. **What do you dislike about Skyword360?** It's a little confusing at first, but generally easy to use once you've been in it for a while. **Recommendations to others considering Skyword360:** Take the time to get it set up right! TM's account reps are really helpful in getting you going. **What problems is Skyword360 solving and how is that benefiting you?** TrackMaven gives us major insight into what social posts are doing the best for both us AND competitors. It's a great way to get new ideas and to be alerted of relevant conversations we should be taking part in. ### 46. Great Customer Service & Actionable Data **Rating:** 4.0/5.0 stars **Reviewed by:** Shanna C. | Social Media Marketing Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2015 **What do you like best about Skyword360?** - Quality data that is easy to interpret - Graphs you can easily create, export and share with your exec team - AMAZING customer service at all hours of the day - Excellent community of people **What do you dislike about Skyword360?** It lacks the competitive benchmarking abilities that I'd like to be able to pull share of voice metrics around a specific event or hashtag. You'd have to use a product like Sysomos to be able to say something like "Our social campaign for SXSW week 1 took 23% of the social share of voice." **Recommendations to others considering Skyword360:** Contact a representative if you're on the fence. Their support team will help you finalize your choice for sure! **What problems is Skyword360 solving and how is that benefiting you?** Social benchmarking and ability to pull growth numbers for your own account. My favorite metric is "normalized average interactions per post," which allows you to interpret how well your company is doing on average compared to any other company on social, once you factor out how the differences in how many fans we may have. ### 47. Our best performing content is from Skyword **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2016 **What do you like best about Skyword360?** It's an easy call to recommend Skyword, because there results speak for themselves. From original blog content created by subject matter experts to both live action and animated videos, the content we've created in partnership with Skyword has outperformed all other content. **What do you dislike about Skyword360?** I have not had any negative experiences. Skyword has been easy to work with on all fronts. **What problems is Skyword360 solving and how is that benefiting you?** Content Marketing. Skyword content has contributed valuable media, both written and video, to support our content marketing efforts across the enterprise. ### 48. Excellent Social Dashboard and Longterm Performance "Almanac" **Rating:** 4.5/5.0 stars **Reviewed by:** Matt S. | Sr. Manager, Content Marketing, Media Production, Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2016 **What do you like best about Skyword360?** TrackMaven makes it easy to run--and visualize--reports of both historical and real-time data, facilitating informed decisions at every turn. **What do you dislike about Skyword360?** On occasion, certain data has not pulled in real-time; however, the TM team has always been helpful in remedying this. **Recommendations to others considering Skyword360:** Take advantage of their 1:1 training and support; it's been invaluable. **What problems is Skyword360 solving and how is that benefiting you?** TrackMaven has been a force multiplier in terms of social media and content marketing, helping us turn guesses into educated decisions. ### 49. TrackMaven makes competitive content intelligence and content creation a breeze **Rating:** 5.0/5.0 stars **Reviewed by:** Erika H. | Founder and Lead Blogger, Mid-Market (51-1000 emp.) **Reviewed Date:** July 06, 2015 **What do you like best about Skyword360?** I start my work day reading my TrackMaven alerts via email on my commute into the office. The customizable alerts make it incredibly easy for me to keep up on the latest content our competitors create-- and how it's performing in social. It is also the first place I turn for content ideas. **What do you dislike about Skyword360?** I'd like more ability to customize the data visualizations, and the ability to create a daily summary email that includes alerts I specify, so I can send one consolidated update to my team. Hope to see support for SlideShare added in the future. **Recommendations to others considering Skyword360:** Make sure to take advantage of the hands-on onboarding. Having a TrackMaven customer success professional show your team the kind of insights that can be gleaned from your activity feed is key to driving adoption. **What problems is Skyword360 solving and how is that benefiting you?** We needed easy insight into competitors' content performance, and our own. TrackMaven has provided us both. It's enhanced the content team's performance reporting as well as my content ideation. ### 50. Skyword review **Rating:** 2.5/5.0 stars **Reviewed by:** Cristina E. | Deputy Editor, EW.com, Publishing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2016 **What do you like best about Skyword360?** Takes care of the money management, easy sign up process **What do you dislike about Skyword360?** I dislike the connection with Skyword to our CMS **What problems is Skyword360 solving and how is that benefiting you?** effeciency in getting stories quicker. ## Skyword360 Discussions - [What are the main features of Skyword?](https://www.g2.com/discussions/4425-main-features) - 1 comment, 1 upvote - [What makes Skyword unique?](https://www.g2.com/discussions/4424-storynomics) - 1 comment, 1 upvote - [How can I see a demo of the Skyword Platform?](https://www.g2.com/discussions/how-can-i-see-a-demo-of-the-skyword-platform) - 1 comment, 1 upvote - [View Skyword360 pricing details and edition comparison](https://www.g2.com/products/skyword360/reviews?filters%5Bcompany_segment%5D%5B%5D=180§ion=pricing&secure%5Bexpires_at%5D=2026-05-14+22%3A36%3A28+-0500&secure%5Bsession_id%5D=27849935-fbe4-44f1-9420-058e50953fd0&secure%5Btoken%5D=ea2efdac82c9b92d4c22b3bd28df4d5a7cfa41f7011f32f3e795ce1b3252aaef&format=llm_user) ## Skyword360 Features **Content Creation** - Content Creation Tools - Buyer Personas - Content Management **Content Creation** - Content Management **Planning** - Scheduling Integration **Agentic AI - Content Experience Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Content Distribution** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Optimization** - SEO - A/B Testing - Dashboards & Reporting - Audience Targeting - ROI Reporting **Hiring** - RFP Creator - Messaging - Freelance Screening - Freelance Profiles **Optimization** - ROI Reporting **Publishing** - Execute Content Publication **Logistics** - Customizable Templated Workflows - Internal Communication - Version Control - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Project Management** - Calendar - Guidelines and Policies - Workflow Builder - Digital Asset Management **Social Media** - Social Media Integration **Payment** - Payment Automation - Secure Payments - Multi-Currency Payments - Multiple Payment Methods **Planning** - Collaborative Editorial Calendars / Scheduling Content **Generative AI** - AI Text Generation - AI Text Generation - AI Text Summarization - AI Text-to-Image - AI Text-to-Video **Agentic AI - Content Creation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Skyword360 Alternatives - [Contently](https://www.g2.com/products/contently/reviews) - 4.6/5.0 (95 reviews) - [Upwork](https://www.g2.com/products/upwork/reviews) - 4.5/5.0 (3,074 reviews) - [Fiverr](https://www.g2.com/products/fiverr/reviews) - 4.3/5.0 (455 reviews)