Shopify Reviews (5,116)

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Shopify Reviews (5,116)

View 6 Video Reviews
4.4
5,117 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise Shopify for its ease of use and centralized management of e-commerce tasks, allowing them to quickly set up and manage their online stores without technical expertise. The platform's extensive app integrations and intuitive interface help streamline operations, making it a preferred choice for many small business owners. However, some users note that costs can accumulate quickly due to additional app fees and transaction charges.

Pros & Cons

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Luz Paola Q.
LQ
Luz Paola Q.
Customer Service Representative
Small-Business (50 or fewer emp.)
"Shopify Keeps Our Order Management Organized and Efficient"
4/5
What do you like best about Shopify?

What I like most about Shopify is how it centralizes our order management in one platform. I use it daily to monitor new orders, verify payment status, check fulfillment progress, and review return requests. Having all of this information in one place makes it much easier to keep track of customer orders without switching between multiple systems.

One feature that has improved my workflow is the order timeline. It gives me a clear history of each order—including payment, fulfillment, tracking, and customer updates—which helps me respond to customer inquiries much faster. The search and filtering tools also save time by allowing me to quickly locate specific orders, customers, or products instead of manually sorting through records.

An unexpected benefit I've discovered is how useful Shopify is for coordinating with our warehouse and vendors. Since I can easily access order details, shipping information, and fulfillment status, I can quickly identify delays, follow up on outstanding shipments, and provide customers with accurate updates. This has made our order management process more organized and efficient while reducing the time spent handling customer support requests. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

While Shopify is a reliable platform for managing our orders, there are a few areas that could be improved. The built-in reporting can be somewhat limited for more detailed operational analysis, so I often need to export data to Excel to create custom reports. Managing large numbers of orders can also require multiple clicks when updating or reviewing them, which can slow down repetitive tasks.

Another challenge is that some advanced features and integrations require third-party apps or higher-tier plans, which can increase costs. It would also be helpful if the search and filtering options offered more flexibility for complex order management and logistics workflows.

Overall, Shopify works well for our day-to-day operations, but improvements to reporting, bulk order management, and advanced filtering would make it even more efficient. Review collected by and hosted on G2.com.

eklavya s.
ES
eklavya s.
Software Engineer
Small-Business (50 or fewer emp.)
"Intuitive, User-Friendly Store Builder That Removes the Technical Headache"
4.5/5
What do you like best about Shopify?

What I like most about Shopify is how intuitive and user-friendly the interface is. You don't need a background in coding or web design to build a clean, highly professional online store. The drag-and-drop editor makes it simple to customize themes, and uploading products, managing inventory, and setting up payment gateways is incredibly straightforward. It really takes the technical headache out of running an e-commerce business. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

I dislike that Shopify charges additional transaction fees if you choose to use a third-party payment gateway instead of Shopify Payments. Additionally, some features that should be native—like advanced reporting or real-time carrier shipping rates—are locked behind their higher-tier, more expensive monthly plans, which feels restrictive for smaller operations. Review collected by and hosted on G2.com.

varma k.
VK
varma k.
F
Small-Business (50 or fewer emp.)
"Quick Setup, Massive Ecosystem, and Reliable Infrastructure"
5/5
What do you like best about Shopify?

Ease of setup: Even with little technical experience, I can launch a store relatively quickly thanks to the templates, built-in hosting, payments, and inventory tools.

Strong ecosystem: The app marketplace, themes, integrations, and partner ecosystem are massive. That flexibility makes it easier for businesses to expand functionality over time without having to rebuild their stack.

Reliable infrastructure: Overall, the infrastructure feels dependable and stable for running a store day to day. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

Monthly costs add up quickly. The base subscription is only one part of the total cost, and merchants often end up paying extra for premium themes, apps, transaction fees, email tools, additional subscriptions, and advanced analytics. What starts as a “simple” store can become expensive over time. Review collected by and hosted on G2.com.

Roy S.
RS
Roy S.
Customer Service Representative
Real Estate
Mid-Market (51-1000 emp.)
"Easy-to-Use Platform for Managing an Online Store"
5/5
What do you like best about Shopify?

What’s actually most helpful about Shopify is how user-friendly it is for managing an e-commerce store. The feature I use the most is the product and inventory management since it’s easy to update products, track stock, and manage orders in one dashboard. I also like the app integrations and customization options because they make store setup and daily operations much more efficient. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

One downside with Shopify is that some advanced features and useful apps can add extra monthly costs over time. There’s also a bit of limitation when it comes to deeper customization unless you’re familiar with Shopify’s coding setup. But overall, it’s still very easy to use and works well for managing an online store. Review collected by and hosted on G2.com.

Darrell G.
DG
Darrell G.
Owner
Marketing and Advertising
Small-Business (50 or fewer emp.)
"User-Friendly eCommerce Platform with Seamless Integrations"
5/5
What do you like best about Shopify?

I like that Shopify interacts and integrates with a wide variety of platforms like Alibaba, Facebook, and Twitter, allowing me to post to a lot of different sites. I can easily list and manage my inventory, which is great because I don't have to monitor it manually. The pay gate isn't overly heavy or complicated, making transactions smoother. I find it very easy to advertise using Google AdSense. Overall, it's user-friendly for e-commerce, meshes well with other platforms, and the initial setup was very easy, taking only about fifteen minutes to get up and running. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

I think the pricing could be just a little bit cheaper. They do have a discount now that is for a dollar for three months. But when you're just starting out, you just don't have the budget to pay for an expensive web. So if they could just lower that for the small businesses for the first several months. Review collected by and hosted on G2.com.

Raghav h.
RH
Raghav h.
Sales And Marketing Intern
Accounting
Small-Business (50 or fewer emp.)
"Shopify: Easy, Reliable All-in-One Platform for Building Online Stores"
4/5
What do you like best about Shopify?

Shopify is a top-rated, all-in-one e-commerce platform, universally recognized as one of the best ways to build an online store without technical skills. Users love its ease of use, reliable hosting, and built-in checkout, though many note that costs can accumulate quickly with third-party apps. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

Shopify’s main disadvantages include hidden costs from paid apps and themes, expensive transaction fees if you don't use Shopify Payments, limited design customization without coding, and a steep learning curve for its proprietary Liquid programming language. Review collected by and hosted on G2.com.

Josh M.
JM
Josh M.
Owner
Small-Business (50 or fewer emp.)
"Streamlined Inventory Management, Challenging Customization"
4.5/5
What do you like best about Shopify?

I love Shopify's customization abilities, particularly how I can tinker with the code to create my own style, rather than being limited to preset designs. The interface is very straightforward, which really helps. I appreciate how Shopify makes the inventory process very easy, especially when dealing with trading cards that have so many variations. The collections feature for inventory is really helpful. Additionally, the ability to export inventory via CSV makes accessing and implementing it much simpler. Lastly, the initial setup of Shopify is really simple, especially if you're using the most basic website layouts without any coding experience. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

I think that the process could be a bit more streamlined. I had a lot of trouble learning the custom liquid code. It takes a long time and there are some glitchy aspects. For example, one of my items was not being shown and it said sold out, even though the code indicated there were items left. It didn't tell me why, and I had to figure out that it was due to the shipping location. Also, the AI chatbot doesn't really help fully. Review collected by and hosted on G2.com.

Ramanpreet  S.
RS
Ramanpreet S.
Software Developer Tech Marbles
Small-Business (50 or fewer emp.)
"Seamless E-commerce with Unmatched Flexibility"
5/5
What do you like best about Shopify?

I really appreciate Shopify's perfect balance between a user-friendly UI/UX for merchants and a powerful, developer-friendly backend. The extensive app ecosystem and seamless integration offer unlimited customizations, which is incredibly valuable as it allows me to connect my store to essential tools like marketing and shipping instantly, ensuring a smooth workflow. I also love the robust API environment, Liquid templating language, and the flexibility to deploy custom features much faster than other platforms. Shopify's performance and design make it easy to scale a business while maintaining a professional storefront. The centralized dashboard for inventory, payments, and shipping simplifies e-commerce management. As a developer, I find it eliminates the headache of maintaining server infrastructure, allowing me to build custom features. Additionally, the initial setup was incredibly straightforward, and I could get the basic storefront and payment gateway running in no time. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

While the online storefront is highly customizable, I find that the Shopify POS apps have fewer modification features for custom development. Like the ability to add custom tiles or data fields, more button customization options, and a more streamlined way to maintain UI consistency between the custom POS extension and the native Shopify design language. Review collected by and hosted on G2.com.

KB
Katie B.
Artist/Owner
Small-Business (50 or fewer emp.)
"Shopify Makes Apps, Rewards, and Order Management Easy"
5/5
What do you like best about Shopify?

There are a lot of things I like about Shopify. I like the variety of apps that help me gather reviews, speed up pages, allow advance access to products to certain customers only (sneak peeks of painting collections!) and those that allow my collectors to accrue Rewards Points then spend them with ease.

I like that Shopify organizes financial and customer information, so that I can keep track of things. That I can fulfill orders separately from shipping labels. I like that Shopify separates out shipping fees and allows for drop-shipping and working with Printful. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

My least favorite thing about Shopify is that it does not show Abandoned Carts in detail - so that I can follow up with potential customers that might have questions or issues. Review collected by and hosted on G2.com.

JL
Jason L.
Network Administrator
Retail
Small-Business (50 or fewer emp.)
"Shopify Helped Us Build a Strong Online Presence for Our Gift Shop"
4.5/5
What do you like best about Shopify?

Shopify has been a great platform for us to build an online presence for our Gift Shop. Support has been pretty good as far as helping with reporting and the general Admin panel. Site setup has been mostly left up to us. Shopify worked with us to find a good price point that we agreed on and has been up and running now for 1 year. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

It seems like several features/reports that I would think should be available or configurable are not. For instance there is a Tip feature you can add to the customer facing register, we encourage and allow for donations and I thought I could simply edit the software to change the display from reading "Tips" to "Donations" but that is currently not possible. I will also mention that it seems like the inventory system is rather limited, almost like it expects you to keep all of one type of item in one place, without a store room location. I got around this by creating other "physical Locations" and keeping inventory there. These other locations are free but I had to be creative to accomplish it. There are many Apps to connect and add to your Shopify store but we really want to keep it as simple as possible, we try to stay away from adding additional apps that may or may not stay up to date or supported. Review collected by and hosted on G2.com.