--- title: Scratcher Reviews meta_title: 'Scratcher Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 45 reviews by the users' company size, role or industry to find out how Scratcher works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 45 scale: '5' date_modified: '2026-11-11' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Scratcher Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users love the ease of use of Scratcher, enabling effortless campaign creation and customer engagement without technical skills. (16 mentions)
Users value the excellent customer support from Scratcher, noting its quick response and helpfulness for campaign success. (13 mentions)
Users appreciate the user-friendly gamification features of Scratcher, enhancing engagement and accelerating lead conversions. (11 mentions)
Users love the easy integrations with Scratcher, making implementation seamless without IT involvement. (9 mentions)
Users love the intuitive design of Scratcher, enabling effortless campaign creation without technical skills. (9 mentions)
Users find the limited customization options for design and layouts restrictive for their branding and event needs. (4 mentions)
Users find the user interface unintuitive, often leading to difficulties in building campaigns effectively. (3 mentions)
Users find the Scratcher to be expensive, noting that quality comes at a high price without a budget option. (2 mentions)
Users report experiencing technical issues with Scratcher, including bugs and a malfunctioning 'undo' button. (2 mentions)
Users find the delayed updates for campaigns frustrating, often requiring multiple support interactions for adjustments. (1 mentions)

5 Pros or Advantages of Scratcher

1. Ease of Use
Users love the ease of use of Scratcher, enabling effortless campaign creation and customer engagement without technical skills.
See 16 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Reliable, customizable engagement tool with great support and easy setup"

What do you like about Scratcher?

I’ve been using Scratcher for many years now, and my experience has been consistently excellent. One of the things I like most is the great level of c

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Intuitive Campaign Builder with Excellent Support and Powerful Analytics"

What do you like about Scratcher?

What I like best about Scratcher is how easy it is to build engaging campaigns and customer journeys without needing any technical skills. The platfor

2. Customer Support
Users value the excellent customer support from Scratcher, noting its quick response and helpfulness for campaign success.
See 13 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Excellent Support and Seamless Integrations"

What do you like about Scratcher?

Good support. App works fine. All the integrations you'll need.

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Intuitive Campaign Builder with Excellent Support and Powerful Analytics"

What do you like about Scratcher?

What I like best about Scratcher is how easy it is to build engaging campaigns and customer journeys without needing any technical skills. The platfor

3. Gamification
Users appreciate the user-friendly gamification features of Scratcher, enhancing engagement and accelerating lead conversions.
See 11 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

3.5/5

"User-Friendly Gamification Made Easy"

What do you like about Scratcher?

I like that it’s possible to create some cool gamification in a user-friendly way.

Charlotte M.
CM

Charlotte M.

Mid-Market (51-1000 emp.)

4.0/5

"Creative collaboration and engaging campaigns, with supportive help for setup"

What do you like about Scratcher?

What I like best about Scratcher is the creative collaboration we have with our contact person — we always feel heard and that our input truly matters

4. Easy Integrations
Users love the easy integrations with Scratcher, making implementation seamless without IT involvement.
See 9 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Excellent Support and Seamless Integrations"

What do you like about Scratcher?

Good support. App works fine. All the integrations you'll need.

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"User-Friendly Interface and Flexible Support Tailored to Your Needs"

What do you like about Scratcher?

Easy simple interface, despite advanced features. Quick implementation and integrations with other systems. Easy to get in contact with and great supp

5. Intuitive
Users love the intuitive design of Scratcher, enabling effortless campaign creation without technical skills.
See 9 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Intuitive Campaign Builder with Excellent Support and Powerful Analytics"

What do you like about Scratcher?

What I like best about Scratcher is how easy it is to build engaging campaigns and customer journeys without needing any technical skills. The platfor

Verified User
C

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Really cool way to make campaigns more interactive"

What do you like about Scratcher?

What I like best about Scratcher is how easy it is to create and manage interactive campaigns. The platform is intuitive, and it helps us engage our c

5 Cons or Disadvantages of Scratcher

1. Limited Customization
Users find the limited customization options for design and layouts restrictive for their branding and event needs.
See 4 mentions

See Related User Reviews

Verified User
C

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Really cool way to make campaigns more interactive"

What do you dislike about Scratcher?

I wish the design customization was a bit more flexible, especially when trying to match our brand identity perfectly. A few more layout or style opti

TN

Theodor N.

Mid-Market (51-1000 emp.)

5.0/5

"Engaging Lead Collection with Integration to MyLINK MarketingPlatform"

What do you dislike about Scratcher?

There’s not much to dislike, but sometimes the customization options for certain game formats could be more flexible to fit specific event needs acros

2. User Interface
Users find the user interface unintuitive, often leading to difficulties in building campaigns effectively.
See 3 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"A powerful and reliable platform for easy campaign Creation"

What do you dislike about Scratcher?

The system offers an impressive range of tools and features, enabling you to create almost anything. However, not everything is placed in the most int

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Easy to use and very good customer support"

What do you dislike about Scratcher?

Some text alignments are sometimes weird, and they’re linked together, so you can’t place them differently for how phone and PC users see the text.

3. Expensive
Users find the Scratcher to be expensive, noting that quality comes at a high price without a budget option.
See 2 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Excellent Support and Seamless Integrations"

What do you dislike about Scratcher?

It's not cheap but quality comes with a price.

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"User-Friendly Interface and Flexible Support Tailored to Your Needs"

What do you dislike about Scratcher?

Pricing, missing a free lower tier solely based on interactions/conversions.

4. Technical Issues
Users report experiencing technical issues with Scratcher, including bugs and a malfunctioning 'undo' button.
See 2 mentions

See Related User Reviews

Verified User
A

Verified User

Enterprise (> 1000 emp.)

4.5/5

"Robust Platform with Excellent Support, Minor Bugs in New Version"

What do you dislike about Scratcher?

Their new platform still has some bugs here and there.

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"A very native platform that works for our company"

What do you dislike about Scratcher?

Sometimes the 'undo' button doesn't work, which makes it sometimes a bit hard to optimize.

5. Delayed Updates
Users find the delayed updates for campaigns frustrating, often requiring multiple support interactions for adjustments.
See 1 mentions

See Related User Reviews

Charlotte M.
CM

Charlotte M.

Mid-Market (51-1000 emp.)

4.0/5

"Creative collaboration and engaging campaigns, with supportive help for setup"

What do you dislike about Scratcher?

What I like least is that setting up campaigns can sometimes take quite a bit of time, since we tend to be very detail-oriented with our creative mate

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Scratcher Reviews (45)

Reviews

Scratcher Reviews (45)

4.7
45 reviews
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Harsh G.
HG
Harsh G.
Senior Associate
Small-Business (50 or fewer emp.)
"A step away Marketing"
4.5/5
What do you like best about Scratcher?

Scratcher will help arrange cool and modern games to advertise and grow the market and business. Easily and rapid customization of design will also prompt the technique. Review collected by and hosted on G2.com.

What do you dislike about Scratcher?

Tech leads the modern world hence everyone is shifting to technology to market and advertise their product and services. They can also provide a trail for a free version for creating such a marketing way for small vendors. Review collected by and hosted on G2.com.

Ansuya B.
AB
Ansuya B.
Web Developer
Information Technology and Services
Small-Business (50 or fewer emp.)
"Gamification marketing"
4/5
What do you like best about Scratcher?

Scratcher has the potential to boost up marketing strategy and effectively increase the customer conversion rates through gamification. Customisation in design provides enhanced customer experience. Review collected by and hosted on G2.com.

What do you dislike about Scratcher?

The software is bit expensive that makes it less reachable for small businesses. The Freemium/Free version with limited features could have been provided for small merchants Review collected by and hosted on G2.com.

Shukurath B.
SB
Shukurath B.
Marketing Coordinator
Small-Business (50 or fewer emp.)
"Scratcher review"
3.5/5
What do you like best about Scratcher?

It's easier to use, faster, somewhat stable, but feels dated, I hope they upgrade it soon. Review collected by and hosted on G2.com.

What do you dislike about Scratcher?

I have no dislikes at the moment for this software. Review collected by and hosted on G2.com.

DA
Ditte A.
Small-Business (50 or fewer emp.)
"Good experience!"
5/5
What do you like best about Scratcher?

The Scratcher team is always very helpful Review collected by and hosted on G2.com.

What do you dislike about Scratcher?

It would be nice with even more games and more opportunities Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
EI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"Easy way to level up gamified marketing efforts"
4/5
What do you like best about Scratcher?

Offered an easy turnkey solution for customer activation and rolling out more creative incentives around lifecycle marketing. Pretty easy to set up, monitor a dashboard, and manage campaigns. Review collected by and hosted on G2.com.

What do you dislike about Scratcher?

Some limitations around more in-depth analytics and access controls for larger teams. Would love to see more content-creation focused integrations. Review collected by and hosted on G2.com.
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