--- title: Scratcher Reviews meta_title: 'Scratcher Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 45 reviews by the users' company size, role or industry to find out how Scratcher works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 45 scale: '5' date_modified: '2026-11-11' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Scratcher Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users love the ease of use of Scratcher, enabling effortless campaign creation and customer engagement without technical skills. (16 mentions)
Users value the excellent customer support from Scratcher, noting its quick response and helpfulness for campaign success. (13 mentions)
Users appreciate the user-friendly gamification features of Scratcher, enhancing engagement and accelerating lead conversions. (11 mentions)
Users love the easy integrations with Scratcher, making implementation seamless without IT involvement. (9 mentions)
Users love the intuitive design of Scratcher, enabling effortless campaign creation without technical skills. (9 mentions)
Users find the limited customization options for design and layouts restrictive for their branding and event needs. (4 mentions)
Users find the user interface unintuitive, often leading to difficulties in building campaigns effectively. (3 mentions)
Users find the Scratcher to be expensive, noting that quality comes at a high price without a budget option. (2 mentions)
Users report experiencing technical issues with Scratcher, including bugs and a malfunctioning 'undo' button. (2 mentions)
Users find the delayed updates for campaigns frustrating, often requiring multiple support interactions for adjustments. (1 mentions)

5 Pros or Advantages of Scratcher

1. Ease of Use
Users love the ease of use of Scratcher, enabling effortless campaign creation and customer engagement without technical skills.
See 16 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Reliable, customizable engagement tool with great support and easy setup"

What do you like about Scratcher?

I’ve been using Scratcher for many years now, and my experience has been consistently excellent. One of the things I like most is the great level of c

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Intuitive Campaign Builder with Excellent Support and Powerful Analytics"

What do you like about Scratcher?

What I like best about Scratcher is how easy it is to build engaging campaigns and customer journeys without needing any technical skills. The platfor

2. Customer Support
Users value the excellent customer support from Scratcher, noting its quick response and helpfulness for campaign success.
See 13 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Excellent Support and Seamless Integrations"

What do you like about Scratcher?

Good support. App works fine. All the integrations you'll need.

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Intuitive Campaign Builder with Excellent Support and Powerful Analytics"

What do you like about Scratcher?

What I like best about Scratcher is how easy it is to build engaging campaigns and customer journeys without needing any technical skills. The platfor

3. Gamification
Users appreciate the user-friendly gamification features of Scratcher, enhancing engagement and accelerating lead conversions.
See 11 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

3.5/5

"User-Friendly Gamification Made Easy"

What do you like about Scratcher?

I like that it’s possible to create some cool gamification in a user-friendly way.

Charlotte M.
CM

Charlotte M.

Mid-Market (51-1000 emp.)

4.0/5

"Creative collaboration and engaging campaigns, with supportive help for setup"

What do you like about Scratcher?

What I like best about Scratcher is the creative collaboration we have with our contact person — we always feel heard and that our input truly matters

4. Easy Integrations
Users love the easy integrations with Scratcher, making implementation seamless without IT involvement.
See 9 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Excellent Support and Seamless Integrations"

What do you like about Scratcher?

Good support. App works fine. All the integrations you'll need.

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"User-Friendly Interface and Flexible Support Tailored to Your Needs"

What do you like about Scratcher?

Easy simple interface, despite advanced features. Quick implementation and integrations with other systems. Easy to get in contact with and great supp

5. Intuitive
Users love the intuitive design of Scratcher, enabling effortless campaign creation without technical skills.
See 9 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Intuitive Campaign Builder with Excellent Support and Powerful Analytics"

What do you like about Scratcher?

What I like best about Scratcher is how easy it is to build engaging campaigns and customer journeys without needing any technical skills. The platfor

Verified User
C

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Really cool way to make campaigns more interactive"

What do you like about Scratcher?

What I like best about Scratcher is how easy it is to create and manage interactive campaigns. The platform is intuitive, and it helps us engage our c

5 Cons or Disadvantages of Scratcher

1. Limited Customization
Users find the limited customization options for design and layouts restrictive for their branding and event needs.
See 4 mentions

See Related User Reviews

Verified User
C

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Really cool way to make campaigns more interactive"

What do you dislike about Scratcher?

I wish the design customization was a bit more flexible, especially when trying to match our brand identity perfectly. A few more layout or style opti

TN

Theodor N.

Mid-Market (51-1000 emp.)

5.0/5

"Engaging Lead Collection with Integration to MyLINK MarketingPlatform"

What do you dislike about Scratcher?

There’s not much to dislike, but sometimes the customization options for certain game formats could be more flexible to fit specific event needs acros

2. User Interface
Users find the user interface unintuitive, often leading to difficulties in building campaigns effectively.
See 3 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"A powerful and reliable platform for easy campaign Creation"

What do you dislike about Scratcher?

The system offers an impressive range of tools and features, enabling you to create almost anything. However, not everything is placed in the most int

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Easy to use and very good customer support"

What do you dislike about Scratcher?

Some text alignments are sometimes weird, and they’re linked together, so you can’t place them differently for how phone and PC users see the text.

3. Expensive
Users find the Scratcher to be expensive, noting that quality comes at a high price without a budget option.
See 2 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Excellent Support and Seamless Integrations"

What do you dislike about Scratcher?

It's not cheap but quality comes with a price.

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"User-Friendly Interface and Flexible Support Tailored to Your Needs"

What do you dislike about Scratcher?

Pricing, missing a free lower tier solely based on interactions/conversions.

4. Technical Issues
Users report experiencing technical issues with Scratcher, including bugs and a malfunctioning 'undo' button.
See 2 mentions

See Related User Reviews

Verified User
A

Verified User

Enterprise (> 1000 emp.)

4.5/5

"Robust Platform with Excellent Support, Minor Bugs in New Version"

What do you dislike about Scratcher?

Their new platform still has some bugs here and there.

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"A very native platform that works for our company"

What do you dislike about Scratcher?

Sometimes the 'undo' button doesn't work, which makes it sometimes a bit hard to optimize.

5. Delayed Updates
Users find the delayed updates for campaigns frustrating, often requiring multiple support interactions for adjustments.
See 1 mentions

See Related User Reviews

Charlotte M.
CM

Charlotte M.

Mid-Market (51-1000 emp.)

4.0/5

"Creative collaboration and engaging campaigns, with supportive help for setup"

What do you dislike about Scratcher?

What I like least is that setting up campaigns can sometimes take quite a bit of time, since we tend to be very detail-oriented with our creative mate

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Scratcher Reviews (45)

Reviews

Scratcher Reviews (45)

4.7
45 reviews
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Verified User in Apparel & Fashion
UA
Verified User in Apparel & Fashion
Mid-Market (51-1000 emp.)
"A very native platform that works for our company"
4.5/5
What do you like best about Scratcher?

To build campaigns, Scratcher works very native. We've created a number of different campaigns with different game formats and they all worked for us and our customer.

Also the support from Scratcher is very helpful and quick in response. Review collected by and hosted on G2.com.

What do you dislike about Scratcher?

Sometimes the 'undo' button doesn't work, which makes it sometimes a bit hard to optimize. Review collected by and hosted on G2.com.

Peder M.
PM
Peder M.
Consultant
Small-Business (50 or fewer emp.)
"Effective lead generation"
4.5/5
What do you like best about Scratcher?

The way we can create lead generation with the platform Review collected by and hosted on G2.com.

What do you dislike about Scratcher?

It can be a little tricky to get started. Review collected by and hosted on G2.com.

Verified User in Oil & Energy
UO
Verified User in Oil & Energy
Small-Business (50 or fewer emp.)
"Easy to use and very good customer support"
4/5
What do you like best about Scratcher?

All the different opportunities you have to make different games. Review collected by and hosted on G2.com.

What do you dislike about Scratcher?

Some text alignments are sometimes weird, and they’re linked together, so you can’t place them differently for how phone and PC users see the text. Review collected by and hosted on G2.com.

Camilla S.
CS
Camilla S.
Marketingassistent
Small-Business (50 or fewer emp.)
"Super good experience"
4.5/5
What do you like best about Scratcher?

The platform has given me the opportunity to be creative with campaigns. At the same time, Scratcher is UX-friendly.

The platform is user-friendly and straightforward. Review collected by and hosted on G2.com.

What do you dislike about Scratcher?

I have not immediately experienced any negative things in the things I needed to use Scratcher for. Review collected by and hosted on G2.com.

rene m.
RM
rene m.
Head of venue
Small-Business (50 or fewer emp.)
"how user-friendly the system grid is"
4.5/5
What do you like best about Scratcher?

It's a really easy and simple system to navigate around, all features are easy to get started with Review collected by and hosted on G2.com.

What do you dislike about Scratcher?

The Logo, isn´t so nice ,but it is a min Review collected by and hosted on G2.com.

Morten S.
MS
Morten S.
Founder
Small-Business (50 or fewer emp.)
"Easy and effective!"
5/5
What do you like best about Scratcher?

Great team that's incredibly helpful. I like the simplicity in setting up campaigns and the fact that we are seeing an increase in conversions it amazing too! Review collected by and hosted on G2.com.

What do you dislike about Scratcher?

I can't think of anything at the moment. Review collected by and hosted on G2.com.

Veronika E.
VE
Veronika E.
Business Development
Small-Business (50 or fewer emp.)
"Most user friendly gamification platform out there"
5/5
What do you like best about Scratcher?

1. Easy to use for anyone

2. Excellent support to create campaigns Review collected by and hosted on G2.com.

What do you dislike about Scratcher?

None, maybe more guides “how to do” would be helpful Review collected by and hosted on G2.com.

Ravindra P.
RP
Ravindra P.
Estimation Engineer
Mid-Market (51-1000 emp.)
"Easy For Beginners To Use"
5/5
What do you like best about Scratcher?

It helps in generating leads via different campaigns easily. Its very easy to implement and its customer support is very responsive. Its integration is very simple for beginners too. Review collected by and hosted on G2.com.

What do you dislike about Scratcher?

As of now, I didn't face a single issue in it. For me its working fine. Review collected by and hosted on G2.com.

Verified User in Computer Software
CC
Verified User in Computer Software
Small-Business (50 or fewer emp.)
"Great tool and great people"
5/5
What do you like best about Scratcher?

It is a needed tool in order to collect data and work personalized with customer insights. Review collected by and hosted on G2.com.

What do you dislike about Scratcher?

All the options ;-) You can do so many cool things, so it is hard to cope with all the ideas you get to designing the options. Review collected by and hosted on G2.com.

Prateek C.
PC
Prateek C.
CRM Manager
Mid-Market (51-1000 emp.)
"Great UI/UX"
3.5/5
What do you like best about Scratcher?

It provides a lot of gamified campaigns and can be set up on your website in just a few clicks. Review collected by and hosted on G2.com.

What do you dislike about Scratcher?

Other communication channels are not offered like: WhatsApp,Notifications, etc. Review collected by and hosted on G2.com.
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