--- title: Scratcher Reviews meta_title: 'Scratcher Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 45 reviews by the users' company size, role or industry to find out how Scratcher works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 45 scale: '5' date_modified: '2026-11-11' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Scratcher Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users love the ease of use of Scratcher, enabling effortless campaign creation and customer engagement without technical skills. (16 mentions)
Users value the excellent customer support from Scratcher, noting its quick response and helpfulness for campaign success. (13 mentions)
Users appreciate the user-friendly gamification features of Scratcher, enhancing engagement and accelerating lead conversions. (11 mentions)
Users love the easy integrations with Scratcher, making implementation seamless without IT involvement. (9 mentions)
Users love the intuitive design of Scratcher, enabling effortless campaign creation without technical skills. (9 mentions)
Users find the limited customization options for design and layouts restrictive for their branding and event needs. (4 mentions)
Users find the user interface unintuitive, often leading to difficulties in building campaigns effectively. (3 mentions)
Users find the Scratcher to be expensive, noting that quality comes at a high price without a budget option. (2 mentions)
Users report experiencing technical issues with Scratcher, including bugs and a malfunctioning 'undo' button. (2 mentions)
Users find the delayed updates for campaigns frustrating, often requiring multiple support interactions for adjustments. (1 mentions)

5 Pros or Advantages of Scratcher

5 Cons or Disadvantages of Scratcher

Scratcher Reviews (45)

Reviews

Scratcher Reviews (45)

4.7
45 reviews
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Verified User in Gambling & Casinos
AG
Verified User in Gambling & Casinos
Small-Business (50 or fewer emp.)
"A world-class loyalty system with a high degree of customisation"
5/5
What do you like best about Scratcher?

We've worked with Scratcher for years, where it's been a key part of our customer loyalty programme. Scratcher offers a high degree of customisation of our various game types and prize combinations, which allows us to quickly and easily differentiate the customer experience from campaign to campaign - and even from day to day. The flexible API enables us to scale our campaigns efficiently and automate prize payouts on our end. Review collected by and hosted on G2.com.

What do you dislike about Scratcher?

The high degree of customisation can be a bit overwhelming at times, but their support is very helpful and once you get to know your way around in the system, the campaign setup and configuration is quite fast. The customisation level then allows you to quickly adapt campaigns and prizes without the need of custom development. Review collected by and hosted on G2.com.

LP
Leander P.
Marketing Specialist
Mid-Market (51-1000 emp.)
"The perfect gamification tool for marketing specialists"
5/5
What do you like best about Scratcher?

Scratcher is the most intuitive drag-and-drop gamification tool I've worked with. It makes creating engaging marketing campaigns very effortless. It offers easy integration with various platforms, where you can easily do field mapping. The interface is clean, flexible, and user-friendly—perfect for marketing specialist when collecting customer data through exciting campaigns. Review collected by and hosted on G2.com.

What do you dislike about Scratcher?

There isn't anything that I dislike about scratcher Review collected by and hosted on G2.com.

Nikolaj F. S.
NS
Nikolaj F. S.
CSO & Partner
Public Relations and Communications
Small-Business (50 or fewer emp.)
"The powerhouse for marketeers with transparant and scaleable pricing"
5/5
What do you like best about Scratcher?

Scratcher lets you implement gamified and interactive content on your website or app, without needing to involve IT. It's the powerhouse for a marketeer. The pricing model is also fantastic, it lets you pick a plan, and then upgrade from there, very transparant and easy to follow. Review collected by and hosted on G2.com.

What do you dislike about Scratcher?

Scratcher is a SaaS tool - and it requires you to come up with your own ideas. But ofcourse the templates in Scratcher is also helpful Review collected by and hosted on G2.com.

Rene M.
RM
Rene M.
VP
Mid-Market (51-1000 emp.)
"Scratcher helped us turn online users into real-life paying customers"
5/5
What do you like best about Scratcher?

Scratcher made it incredibly easy for us to launch a fun and engaging campaign. Their team brought strong ideas, clear guidance, and solid expertise, which made the implementation process smooth and straightforward.

The platform is intuitive and easy to use, and it integrates seamlessly with our existing marketing channels. Customer support has been excellent—fast, proactive, and helpful throughout.

While we initially used Scratcher for a seasonal campaign, we’re now planning to make it a regular part of our marketing strategy. The available features met our needs well, and we look forward to exploring more advanced options in future campaigns. Review collected by and hosted on G2.com.

What do you dislike about Scratcher?

So far, we haven’t come across any major downsides. The platform fully met our needs for this campaign. Review collected by and hosted on G2.com.

Verified User in E-Learning
UE
Verified User in E-Learning
Small-Business (50 or fewer emp.)
Originally submitted 9/17/2025
"A solid software"
5/5
What do you like best about Scratcher?

Scratcher is a very user friendly and intuitive product that makes Gamification fun, easy and manageable. The team behind is definitely dedicated to helping their customers succeed and it’s very easy to get going. Review collected by and hosted on G2.com.

What do you dislike about Scratcher?

Downsides is just that is a small company but this has been actually affected anything. Review collected by and hosted on G2.com.

Morten Damgaard F.
MF
Morten Damgaard F.
Digital Marketing Specialist
Mid-Market (51-1000 emp.)
"Great platform that increases time spent on page"
4/5
What do you like best about Scratcher?

Scratcher gives us the opportunity to stand out from our competitors by creating creative personality tests with a gamification element. The platform is user-friendly, and if you need help with something extra technical, the Danish support always makes sure it happens quickly. They go very far to make it easier to be a customer. Review collected by and hosted on G2.com.

What do you dislike about Scratcher?

I would like a little more inspiration for campaigns that make sense for our industry. That way I could get even more value out of my subscription. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Excellent Support and Seamless Integrations"
5/5
What do you like best about Scratcher?

Good support. App works fine. All the integrations you'll need. Review collected by and hosted on G2.com.

What do you dislike about Scratcher?

It's not cheap but quality comes with a price. Review collected by and hosted on G2.com.

CB
Christian B.
Digital Marketing Manager
Small-Business (50 or fewer emp.)
"Gamification - Game changer for customer journeys!"
5/5
What do you like best about Scratcher?

We have been using Scratcher for the past 3 years and have experienced a dramatic increase in converting leads. We are using gamification across all levels of the customer journey. Spin the bottle for easy top funnel activities, and quizzes to enrich data to our profiles. This is used to enhance our brand knowledge by spending more time with our brand. We have also experienced a quicker conversion with new leads converting much faster. Review collected by and hosted on G2.com.

What do you dislike about Scratcher?

Nothing at the moment. We are quite satisfied using Scratcher. Review collected by and hosted on G2.com.

BN
Bettina Engel N.
Marketing Consultant
Mid-Market (51-1000 emp.)
"A dedicated and professional support team is ready to assist"
5/5
What do you like best about Scratcher?

The upgrade from the old version to Scratcher 3.0 went smoothly, supported by a highly dedicated team. Their response time is impressive – assistance is always provided within 30 minutes. And we did ask questions every single day for a period of time. Review collected by and hosted on G2.com.

What do you dislike about Scratcher?

There are few downsides. While the learning curve was slightly steep at first, the interactive and well-structured design made it easier to get comfortable with the system. A comprehensive support manual could have eased the implementation. Review collected by and hosted on G2.com.

Signe Dea S.
SS
Signe Dea S.
Digital Marketing Specialist
Enterprise (> 1000 emp.)
"User-Friendly platform and real results"
5/5
What do you like best about Scratcher?

The platform is intuitive, well-designed, and very easy to integrate into our daily operations. It has helped us generate a significant number of leads and the experience has been excellent from day one.

The team has also been great! They’re not only responsive and professional, but genuinely passionate about helping us succeed. Every interaction - whether it’s onboarding or support has been positive and solution oriented. Review collected by and hosted on G2.com.

What do you dislike about Scratcher?

No downsides. It just works, and the support has been great. Review collected by and hosted on G2.com.