--- title: SBL Reviews meta_title: 'SBL Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 52 reviews by the users' company size, role or industry to find out how SBL works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 52 scale: '5' date_modified: '2026-08-05' parent_category: name: Sales Acceleration url: https://www.g2.com/categories/sales-acceleration --- # SBL Reviews **Vendor:** Secondbrainlabs **Category:** [Sales Engagement Software](https://www.g2.com/categories/sales-engagement) **Average Rating:** 4.5/5.0 **Total Reviews:** 52 ## About SBL SBL is an AI-powered sales automation platform that helps teams scale personalized LinkedIn and WhatsApp outreach at email scale. Built for founders, sales teams, and agencies, SBL combines persuasive AI messaging, smart chat automation, and lead insights to drive consistent replies, demos, and conversions. Its Persuasion AI leverages proven behavioral science frameworks to craft high-response messages that sound human and authentic. From a free forever plan to fully managed growth programs, SBL empowers users to automate outreach, optimize engagement, and accelerate pipeline growth — all from one powerful platform. Learn more at https://sbl.so ## SBL Pros & Cons **What users like:** - Users find SBL's **lead generation efficiency** enables cost-effective hiring while effectively qualifying leads. (1 reviews) **What users dislike:** - Users desire more **customization options** for AI's personality and better integration with CRM systems for improved functionality. (1 reviews) - Users desire more **customization options** for the AI's personality and tighter integration with CRM systems. (1 reviews) - Users find the **limited reporting** capabilities restrict their ability to analyze data effectively across channels. (1 reviews) ## SBL Reviews ### 1. SBL: Simple and Organized, Great Value for Small Teams **Rating:** 4.0/5.0 stars **Reviewed by:** Carlo V. | Psychologist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2026 **What do you like best about SBL?** I've been using Second Brain Lab to manage my LinkedIn outreach while launching COSMO Personality, a B2B platform for psychologists. As someone with limited marketing and technical experience, I found it much easier to organize my outreach activities in one place instead of juggling multiple tools. I particularly appreciated the very detailed YouTube tutorial, which helped me understand the platform and get started more quickly. The user interface is clean and easy to navigate, which makes the overall experience feel much more manageable. The feature I find most useful is the AI Chat Flow. It helps manage conversations while allowing different levels of control over the communication, so I can decide how much automation to use and when to step in personally. This is especially valuable when handling different types of prospects and conversations. The Outreach Sequence feature is also extremely useful for someone like me who does not have a strong marketing background. It provides a clearer structure for the outreach process and makes it easier to create and manage a consistent sequence of messages. I purchased the platform through the AppSumo lifetime deal, which made it an affordable option for a small professional project. Overall, Second Brain Lab has helped me approach LinkedIn outreach with more confidence, structure, and control. **What do you dislike about SBL?** I am still at the beginning of using SBL, so I have not yet explored all its features in depth. For users without marketing experience, more guided onboarding, practical examples and ready-to-use campaign templates would make the initial setup even easier. **What problems is SBL solving and how is that benefiting you?** SBL is helping me structure the LinkedIn launch of COSMO Personality, a B2B platform for psychologists. Without a marketing team, advanced technical skills or much time, prospecting and managing outreach would be difficult to handle manually. SBL brings these activities into a more organized and manageable workflow, allowing me to focus on developing the platform and its professional content. ### 2. AI-Powered LinkedIn Outreach That Feels Natural and Saves Time **Rating:** 4.5/5.0 stars **Reviewed by:** Hari P. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2026 **What do you like best about SBL?** It combines AI-powered personalization with powerful LinkedIn outreach automation in a way that feels natural and easy to use. The platform makes it simple to build highly targeted campaigns, automate follow-ups, and keep conversations engaging without sounding robotic. I also appreciate how quickly you can get up and running. The workflow is well thought out, and the AI helps save a significant amount of time by handling repetitive outreach tasks while still maintaining a personalized approach. Features like automated conversations, smart follow-ups, and seamless integrations make it an all-in-one solution for outbound sales **What do you dislike about SBL?** Overall, my experience with SBL has been very positive, so there isn’t much to dislike. If I had one suggestion, it would be to continue enhancing the reporting and analytics with more detailed campaign insights and performance metrics to make optimization even easier. The user interface is already functional, but simplifying a few workflows and improving onboarding for first-time users would make the platform even more intuitive. Aside from these minor enhancements, the team is consistently improving the product, releasing new features, and responding to customer feedback, which gives me confidence in its long-term direction. **What problems is SBL solving and how is that benefiting you?** SBL addresses one of the biggest challenges in outbound sales: scaling personalized outreach without sacrificing quality or spending hours on manual prospecting. Rather than manually managing LinkedIn connections, follow-ups, and ongoing conversations, the platform automates much of that workflow while still keeping communication relevant, timely, and personalized. ### 3. Amazing LinkedIn Outreach App with Fully Customizable Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Aleksandr S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2026 **What do you like best about SBL?** It’s an amazing app for LinkedIn outreach. From a functionality standpoint, you can customize it however you want and make it operate like a version of yourself. In my experience, it’s better than AI that simply clones you. You can set up campaigns in whatever way fits your process. It may take some time to dial in, but if you already have a solid messaging system, strong copy, and well‑established activity that drives bookings, it can effectively replace you 100%. There’s always room for improvement, but I’d love to see more app developers like SBL build additional tools for Instagram and Google Business outreach—specifically, a solid app that sends messages, tracks results, and delivers top‑notch performance. Buy it and use it; you’ll definitely feel more confident and consistent when it comes to getting attention for your services and products on LinkedIn. **What do you dislike about SBL?** I would like a better UI design and more tips on how to navigate and work with leads. Overall, it’s a good option. **What problems is SBL solving and how is that benefiting you?** They make videos that explain the features, which is good and helpful. ### 4. Simple, Reliable Outreach Automation That Consistently Books Meetings **Rating:** 5.0/5.0 stars **Reviewed by:** Jitin K. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2026 **What do you like best about SBL?** It keeps the entire outreach process simple without sacrificing results. Setting up campaigns is straightforward, personalization is easy to manage, and the automation feels natural rather than spammy. I also appreciate how reliable it has been. Once a campaign is live, I don't have to constantly monitor or troubleshoot it. As someone targeting a very niche market, SBL has helped me consistently book meetings with the right prospects, which is ultimately what matters most. **What do you dislike about SBL?** Honestly, there isn't much to dislike so far. If I had to point out one thing, I'd say I'd love to see even more native integrations and a few more advanced reporting options for tracking campaign performance. The current analytics cover the essentials, but having deeper insights would make optimization even easier. Other than that, my experience over the past couple of months has been very positive. **What problems is SBL solving and how is that benefiting you?** SBL is solving one of the biggest challenges in outbound sales for us. Reaching the right people consistently without spending hours on manual prospecting and follow-ups. Since I work in a very niche industry, finding qualified prospects and booking meetings isn't easy. SBL has streamlined that entire process by helping me automate outreach while still keeping it personalized. The biggest benefit for me has been the time I've saved and the increase in qualified meetings. Instead of worrying about sending emails or managing follow-ups manually, I can focus on having conversations with prospects and growing my business. It's become a dependable part of my lead generation process. ### 5. Easy-to-Use LinkedIn Outreach That Delivers Real ROI **Rating:** 5.0/5.0 stars **Reviewed by:** Luis U. | VP, Small-Business (50 or fewer emp.) **Reviewed Date:** July 15, 2026 **What do you like best about SBL?** SBL makes it really easy to get started with, and run, a LinkedIn campaign. I haven’t tried the entire software suite yet, but I am using the LinkedIn outreach feature and I love that it includes voice notes. I’ve already landed three deals from it. The interface is very easy to use. Some of the wording feels a little off for an American speaker, which I found odd, but the Slack channel always gets me the right answers when I need help. So far, my ROI has already been a few thousand dollars. The tool performs well and does what it’s supposed to do. I haven’t integrated my CRM(s) or calendar yet, but I can see the value of those integrations. The AI can get pretty aggressive about booking meetings, so I turned it off as a responder. I take over responses once someone asks a question or replies. Overall, it’s a great tool, and I can’t wait to see how it continues to develop. **What do you dislike about SBL?** I do think the AI was a little aggressive in booking meetings. So when someone responded it kept pushing for it. I simply turned auto responder off and it was fine. Other than that, all good! **What problems is SBL solving and how is that benefiting you?** This tool automated LinkedIn outreach for me and my sales team. ### 6. Best Response Rates and Effortless Multi-Account LinkedIn Outreach with Second Brain Labs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about SBL?** Second Brain Labs has delivered the best response rates of any LinkedIn automation tool we’ve tried. The platform makes it easy to manage outreach across multiple LinkedIn accounts, which has been incredibly valuable for our team. We can scale our campaigns while keeping everything organized in one place. It’s reliable, effective, and has made managing our LinkedIn outreach much easier. **What do you dislike about SBL?** There is always room for additional features and refinements, but we haven’t experienced any major issues. Overall, the platform has worked extremely well for our needs. **What problems is SBL solving and how is that benefiting you?** Second Brain Labs helps us manage and scale LinkedIn outreach across multiple accounts without creating a complicated workflow. It saves our team time, keeps our outreach organized, and—most importantly—has generated better response rates than the other tools we’ve used. That has helped us start more conversations and get better results from LinkedIn. ### 7. Fast and Easy Way to Launch a Highly Effective LinkedIn Campaign **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan S. | Founder & Head Coach, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about SBL?** It's the easiest way to launch a solid Linkedin Campaign. Although the credits are slightly limiting, but with enough thought with the campaign building and enhancements using their AI and promptings, you'll have a highly effective campaign in no time. **What do you dislike about SBL?** The one-time credits are one of the drawbacks, and before, the ability to track and make sure that the lead has the right updated industry. Also the inability to have phone numbers fetched also even just the business mobile or number so we can have one point of contact at least. **What problems is SBL solving and how is that benefiting you?** Lead generation and it saves me time on creating campaigns from scratch. It benefits me, because as a solopreneur, my time is very limited in a lot of ways. But, just the fact that it's saving me time is enough. ### 8. Time-Saving and Intuitive with Stellar CRM Feature **Rating:** 4.5/5.0 stars **Reviewed by:** Drew R. | product designer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2026 **What do you like best about SBL?** I really appreciate SBL's robust feature set, especially the new CRM features which make it easier to track and manage CRM states. The easy-to-use interface is a big plus, as I don't even need to watch videos for advanced settings; it's pretty intuitive overall. I also like that SBL helps me save time by scheduling campaigns and connecting with several people at once, making my day more efficient. Additionally, the customer support is excellent—anytime I have a problem, they are more than happy to help and walk me through the process. **What do you dislike about SBL?** I think something that could be improved is putting the buttons in a central place for adjusting the campaign settings, so they're all in one place. Sometimes the buttons and toggle switches are not where you expect them to be, and you might miss them because you're looking in another area. **What problems is SBL solving and how is that benefiting you?** SBL saves me time by scheduling campaigns and connecting with multiple leads on LinkedIn simultaneously instead of checking profiles one by one. ### 9. Persuasive AI Chat That Smooths Prospect Replies and Saves Time **Rating:** 5.0/5.0 stars **Reviewed by:** Ionel T. | coach, Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2026 **What do you like best about SBL?** the persuasive AI chat model acts like a trained sales representative. when a prospect replies, the Ai takes care of part of the job for me, which makes the process smoother and saves me some effort. **What do you dislike about SBL?** sometimes the automated lead generation engine struggles with geographic and niche specificity. It tends to pull prospect lists that are too broad or don’t match what I’m targeting. **What problems is SBL solving and how is that benefiting you?** jumping into LinkedIn every time a prospect replies destroys my deep, uninterrupted focus. SBL reads incoming prospect replies, dynamically addresses baseline inquiries, and handles common objections using context-aware reasoning. as a consultant solopreneur, I need to be intentional about where my attention goes, and this helps me stay focused without missing important replies. ### 10. Intelligent Automation that Converts Leads Effectively **Rating:** 5.0/5.0 stars **Reviewed by:** Ujjwal C. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2026 **What do you like best about SBL?** I like how flexible and intelligent SBL is. The AI can be trained with our knowledge-based messaging style and objection handling, making conversations feel natural instead of robotic. The Smart Auto feature is my favorite; it automatically engages with prospects who have gone silent and helps recover conversions that might have been lost, turning warm leads into booked appointments. I also appreciate that everything is in one place, from phone connection requests and AI conversation to lead scraping and appointment booking, which saves us a lot of time instead of juggling multiple tools. Setting it up was very easy as well; everything was pretty much handled for us. **What do you dislike about SBL?** I don't have many complaints since the product is evolving quickly, but there are occasional small bugs or UI glitches. For example, the mobile version is not working as well as I'd like. Occasionally, some pages take a little longer to load or require a refresh after making changes. These are mostly minor inconsistencies rather than major problems, and they don't significantly affect my outreach because the product is improving rapidly. **What problems is SBL solving and how is that benefiting you?** SBL helps us handle outreach with its smart follow-up system that converts leads effectively. The AI boosts engagement to recover conversions. It centralizes all processes, saving time by combining functions like lead scraping and appointment booking in one place. ### 11. Targeted LinkedIn Outreach Made More Structured and Scalable **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2026 **What do you like best about SBL?** What I like best about SBL is that it combines lead identification, personalized LinkedIn outreach and follow-ups in one platform. For my client, we use it to target specific decision-makers such as factory owners, plant managers, production heads and procurement professionals in the UAE and Saudi Arabia. This saves us considerable time compared with manually searching for prospects and contacting them individually. It has made our outreach more focused, organized and scalable while helping us avoid generic mass messaging. Yes, it is worth the price if LinkedIn is an important part of your sales strategy. SBL combines prospect research, personalised messaging, campaign management and automated follow-ups in one platform. The time saved on manual prospecting and repetitive outreach makes it good value for businesses that use it consistently. **What do you dislike about SBL?** The main limitation is that campaigns for specialized industrial markets require some initial testing and refinement. Not every suggested lead matches our ideal customer profile perfectly, so we still review prospects before outreach begins. More precise filtering, stronger exclusion controls and clearer explanations of why each lead was selected would make the process faster. However, this has not prevented us from getting value from the platform. **What problems is SBL solving and how is that benefiting you?** Before using SBL, identifying the right prospects and managing personalized LinkedIn outreach required considerable manual research and follow-up. This was particularly challenging for us because we target a specialized industrial audience across the UAE and Saudi Arabia. SBL helps us identify relevant decision-makers, organize outreach campaigns and maintain consistent follow-ups from one platform. As a result, our small marketing team can run a more structured and targeted prospecting process, save time on repetitive work and focus more attention on qualified conversations. ### 12. Versatile LinkedIn Campaign Tool with AI and Voice Cloning **Rating:** 5.0/5.0 stars **Reviewed by:** Mark S. | Product Manager CASE Tools, Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2026 **What do you like best about SBL?** I like SBL's broad range of features and rules, which allow me to use AI while also setting up rules for what should or shouldn't be applied in responses. One special feature I find interesting is the ability to clone my voice to provide voice answers to prospects. This feature adds something new to the mix and helps me engage better by giving a slightly more personalized response. I'm currently testing out these different functionalities to find the best mix of what works. Also, the initial setup was pretty easy, which I appreciated. **What do you dislike about SBL?** I live in Switzerland where there are four official languages, possibly five including English. Language is a concern for me, and I believe more can be done regarding language support. I had some minor issues with the setup, like needing more clarity on the different parts, specifically distinguishing between automated posting and AI posting. Sometimes it's unclear what the next post is or where I'm doing a voice-cloned post because, occasionally, the preview doesn't show it. These minor adjustments could turn this into a great product. **What problems is SBL solving and how is that benefiting you?** I use SBL to automatically create LinkedIn posts in response to likes and comments, allowing for efficient LinkedIn outreach campaigns. ### 13. Supercharges LinkedIn Outreach with Smart AI **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel I. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2026 **What do you like best about SBL?** I like how SBL saves me a ton of time with its AI capabilities. It helps me find leads, send connection requests, qualify prospects, and guide interested people to book a discovery call. The AI also automatically responds to incoming messages which means I don't have to reply to every message myself. This lets me focus on talking only to qualified leads instead of spending hours managing conversations. I also found the setup of SBL to be easy and straightforward, and the video guide was really helpful in walking me through each step. **What do you dislike about SBL?** Overall, I’m happy with SBL. But I think the AI could be a bit smarter when handling more complex conversations. I would like to see the AI better understand prospect profiles before reaching out or responding. For example, I once contacted someone who wasn’t a good fit, and they were annoyed because it looked like I hadn’t taken the time to understand what they do. It would be helpful if the AI could analyze a prospect's profile to identify what they do and ensure they are a good fit. **What problems is SBL solving and how is that benefiting you?** SBL saves me a ton of time by using AI to find leads, send requests, and guide interested people to book calls, so I spend time only on qualified leads rather than managing conversations. ### 14. Streamlined LinkedIn Outreach with Intuitive UI **Rating:** 4.0/5.0 stars **Reviewed by:** Andrea M. | Strategic Growth Advisor, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2026 **What do you like best about SBL?** I love how SBL organizes and runs structured LinkedIn outreach campaigns with a clear workflow. The chat flow is super relevant and the quality of responses is great. The platform's visibility into sentiment, objections, friction, and engagement is really helpful for refining campaigns, reducing guesswork. I'm very happy with how it supports highly customized, personalized messages, which aid in networking and establishing connections. Overall, it's been very useful, and the team is quite responsive. I appreciate being able to turn outreach into a structured, testable, and scalable process. The platform’s user interface and experience are very nice, making it easy to create better personalized messages and campaigns. The initial setup went great and was easy, thanks to the excellent UX and UI. **What do you dislike about SBL?** Sometimes curated leads miss the mark. I'm trying to find out about very specific professionals, and it's not always accurate or comprehensive. It seems like it shouldn't be a difficult fix, maybe just a better understanding of the targeting needed. **What problems is SBL solving and how is that benefiting you?** I use SBL to organize and run LinkedIn outreach campaigns with structured workflows, content creation, and messaging strategies. It provides valuable insights into sentiment and engagement, reducing guesswork and improving campaign effectiveness over time. ### 15. Great AI automation with minor rough edges **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Outsourcing/Offshoring | Small-Business (50 or fewer emp.) **Reviewed Date:** July 15, 2026 **What do you like best about SBL?** I really like how powerful and intuitive the AI-driven automation is, especially for LinkedIn outreach and lead generation. It saves our team hours of manual work by handling the initial contact and follow-ups in a way that still feels personalized and natural. The setup was quick, and it is a massive help for scaling our sales workflow **What do you dislike about SBL?** While the platform is highly effective, it is not 100% perfect yet. There are occasional minor bugs in the user interface, and I would love to see even more advanced filtering options for lead lists. The team seems to update the software frequently, so it is constantly improving, but a few areas still feel a bit rough around the edges. **What problems is SBL solving and how is that benefiting you?** SBL solves the time-consuming bottleneck of cold outreach and lead prospecting. Instead of manually searching for leads and sending individual messages, the tool automates the entire initial workflow. The main benefit for us is a massive time-saving effect and a much more consistent pipeline of sales opportunities, allowing us to focus entirely on closing deals. ### 16. AI-powered outreach that delivers real conversations **Rating:** 5.0/5.0 stars **Reviewed by:** Colin C. | Director of Industry Development, Enterprise (> 1000 emp.) **Reviewed Date:** July 14, 2026 **What do you like best about SBL?** What I like best about SBL is that it’s the first AI-powered LinkedIn outreach tool I’ve used that actually feels like it can hold genuine conversations. Once the initial setup is complete, the AI takes over and engages prospects in a natural, context-aware way based on the information you’ve provided. It’s helped me start and maintain far more conversations than I was managing on my own. **What do you dislike about SBL?** The biggest challenge is the initial setup and onboarding. There are quite a few steps involved, and it can feel a little awkward until everything is configured properly. There is definitely a learning curve, especially if you’re new to AI-driven outreach. That said, once you’ve invested the time to get it set up correctly, it runs very smoothly and the results have made the upfront effort worthwhile. **What problems is SBL solving and how is that benefiting you?** SBL solves one of the biggest challenges in LinkedIn prospecting: finding the time to consistently engage with new connections and keep conversations moving. Before using it, I struggled to maintain regular outreach while balancing everything else in my role. Now, the AI handles those conversations in a natural, personalized way, allowing me to engage with far more prospects without them feeling like they’re receiving automated messages. The biggest benefit for me has been increased engagement and more meaningful conversations, while freeing up my time to focus on qualified opportunities and customer meetings rather than spending hours sending follow-ups. ### 17. Empowers LinkedIn Outreach with Human Touch **Rating:** 5.0/5.0 stars **Reviewed by:** Mark Y. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2026 **What do you like best about SBL?** I think the main thing I like about SBL is its conversational aspect. We've moved away from the one-stage, pitch-heavy messaging style, like sending message one, message two, and so on, which people are really bored of. SBL allows for actual conversations with prospects, making it feel more human. This back-and-forth process helps build a deeper trust than just one-way messaging. Also, I found SBL very easy to set up, and it's really easy technology to understand. **What do you dislike about SBL?** There's so much on SBL that I still feel like we've scratched the surface. There wasn't too much training information. You know, I think there's a twenty-five minute video that gets most people up and started. But I'd really like to see them create additional training videos on how to use SBL. **What problems is SBL solving and how is that benefiting you?** I use SBL to save time finding new opportunities for over 50 clients by automating outreach, building lists, and creating messaging. It helps us report on what works and what doesn't, enhancing our LinkedIn marketing efforts. ### 18. Efficiency in Lead Generation with Ease of Use **Rating:** 5.0/5.0 stars **Reviewed by:** William T. | Criação de páginas de vendas, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about SBL?** I like the SBL credit purchase model, which seems very interesting to me for startup data and connection requests, and it is better than a subscription-only model. Automation on LinkedIn with SBL makes it much easier to handle multiple accounts at the same time thanks to the user-friendly interface that is simple to use. Additionally, the setup process was very easy and the support is very friendly. **What do you dislike about SBL?** I think the issue of list generation by the tool itself leaves a bit to be desired. **What problems is SBL solving and how is that benefiting you?** The SBL solves the problem of managing multiple accounts at the same time, with a user-friendly and easy-to-use interface. ### 19. Personalized Outreach, Trusted Support **Rating:** 5.0/5.0 stars **Reviewed by:** Paul L. | Director/Head Business Coach & Trainer, Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2026 **What do you like best about SBL?** I really appreciate that SBL lets me personalize outreach campaigns, making it easier to connect with people in a very warm manner and lowering the barrier to getting them to actually listen to what I have to say. I find that the support documentation is complete, and it's really cool that the support team is open and responsive. Whenever I have issues understanding something, they come back really promptly, and that's been super helpful. Also, the initial setup of SBL was very easy, thanks to our internal process and the ready support available when needed. **What do you dislike about SBL?** Nothing I can think of yet **What problems is SBL solving and how is that benefiting you?** I use SBL for outreach campaigns. The ability to personalize them helps to get in front of people in a warm manner, making it easier for them to listen to what I have to say. ### 20. Transformative LinkedIn Outreach with Impressive AI **Rating:** 5.0/5.0 stars **Reviewed by:** Sean D. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about SBL?** I find the intent-based data in SBL really valuable for creating relevant connections through content. The ability to engage with posts based on relevancy, thanks to its AI features, stands out to me. I also appreciate how the AI can be trained to accurately represent our brand's voice and adjust the salesiness levels. The ability to pull leads is excellent, and the fact that these features work together to automate processes is important to us. It's impressive that this is the first LinkedIn campaign yielding results, with consistently engaged people, booked appointments, and even proposals sent out within weeks of using it. The initial setup was very easy and a pain-free process, which I find appealing. **What do you dislike about SBL?** Honestly nothing. **What problems is SBL solving and how is that benefiting you?** I use SBL to get organic outreach results, engaging prospects on LinkedIn in authentic ways for both our agency and clients. ### 21. Cost-Effective Outreach with Room for Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Ken K. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about SBL?** I like the cost-effectiveness of SBL for outreach and the customized way we can craft campaigns. Compared to other services that cost significantly more and aren't necessarily more effective, SBL is a fraction of that cost and still performs in a similar fashion. **What do you dislike about SBL?** The onboarding process is lacking. They don't seem to have a user manual, and there was a charge for an onboarding call with poor follow-up. I only got a 20-minute YouTube video to figure things out on my own. I think there needs to be a more structured onboarding and training strategy to help people use the tool effectively. Also, there's a learning curve that could be smoothed out. **What problems is SBL solving and how is that benefiting you?** SBL automates my social media outreach, helping me stay consistent with marketing. It saves me money by using AI generator automation. ### 22. SBL.SO Was a No-Brainer Alternative with Lots to Explore **Rating:** 4.5/5.0 stars **Reviewed by:** Deirdre M. | co-founder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about SBL?** I was actively looking for something when SBL.SO came on my radar. Was a no-brainer alternative to some other recommended options. **What do you dislike about SBL?** I'm still trying to work my way round the system. There's a lot to it, which is the best worst thing, I guess.... **What problems is SBL solving and how is that benefiting you?** We've been terrible at all of the things that SBL is designed to do - we're making a concerted effort with outreach, and that's something this tool is assisting with. Additionally, the assisted campaign build is pretty helpful, esp for newbs in the art. ### 23. Indispensable for Quick and Effective Prospecting **Rating:** 4.5/5.0 stars **Reviewed by:** Thomas G. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2026 **What do you like best about SBL?** I really like how SBL allows me to save a lot of time. The use of the tool is quite intuitive for me, as a solopreneur. It is truly a very useful and indispensable tool that allows me to prospect at high speed and conduct quality prospecting by effectively targeting my prospects. **What do you dislike about SBL?** not really any critical points. You have to be a bit patient to set it up properly and test it, but it's worth it. **What problems is SBL solving and how is that benefiting you?** I use SBL to multiply my contact-making abilities on LinkedIn, save a lot of time, and get appointments with prospects to offer or sell my services. It's an essential tool that allows me to prospect quickly and with quality. ### 24. A Very Useful Tool That Makes LinkedIn Outreach Manageable **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 15, 2026 **What do you like best about SBL?** A very useful tool for LinkedIn outreach. I use several tools and have tried quite a few, and only a handful work as well as SBL. For that reason, it’s definitely worth giving it a try. We use it in our daily outreach, and it does what we need it to do. **What do you dislike about SBL?** The pricing isn’t transparent and seems to change constantly. It’s also unclear which features are actually included in the price, especially for Appsumo LifetimeDeal users. I believe there will be a lot of upsells for LTD users just to keep using this tool after a few months. **What problems is SBL solving and how is that benefiting you?** It’s possible to reach out to hundreds of LinkedIn contacts, and once everything is set up, it works really well. ### 25. Effortless Job Hunting with Smart Automation **Rating:** 3.5/5.0 stars **Reviewed by:** Md. Nahid Hasan M. | Software Engineer **Reviewed Date:** July 14, 2026 **What do you like best about SBL?** I find the AI feature of SBL very convincing because it automatically chats with recruiters even when I'm offline. It ensures that communication continues and it does this by extending the information that I've initially provided, so it's not just random. This automation really helps me because previously reaching out to recruiters manually was time-consuming. Additionally, the initial setup of SBL, though involving quite a few steps, was ultimately easy and worth it. **What do you dislike about SBL?** The MCP support is not yet properly implemented. So the MCP support would make it easy to run a campaign. The MCP support is only partial as of now. **What problems is SBL solving and how is that benefiting you?** SBL automates communication with recruiters, saving time by eliminating the need for manual outreach. ### 26. SBL: Time-Saving with Customizable Campaign Rules **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about SBL?** I like setting up different rules for a campaign, which allows me to see how it's responding and adjust it to respond more like I would. This feature helps me feel more confident in the responses to potential prospects and ensures it sounds more personal, not just like a generic AI. It doesn't force me into a specific sales model, allowing it to be more natural and supportive for the prospects. The initial setup of SBL was pretty easy, which I found convenient. **What do you dislike about SBL?** It'd be awesome if there was the capability to track links to see if there's a click on a link or connect to my booking system, so I know when a prospect books a call with me or a boss. Also, I'm using SBL with MCP in Claude and it's connecting and works, but I'm noticing that it's missing or inconsistent on picking up when there needs to be human interaction. **What problems is SBL solving and how is that benefiting you?** SBL automates the mundane task of prospecting, saving me time by identifying interested leads. It helps me feel confident in responses and ensures they sound more like me instead of a generic AI. ### 27. Smart Connection Sequencing and Flexible Request Withdrawal **Rating:** 5.0/5.0 stars **Reviewed by:** Ranjit . | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 15, 2026 **What do you like best about SBL?** The smart sequence for the new connection. As far as all the tools I have used so far, I found there are only handful which lets you withdraw the connection request if the other party has not accepted **What do you dislike about SBL?** I think they can work on improving analytics part **What problems is SBL solving and how is that benefiting you?** It helps me reach out to business owners on auto mode. Infact, it also has smart AI mode which replies automatically and handles the rejections ### 28. SBL Makes LinkedIn Outreach Easy to Scale with Smart Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Jose Carlos E. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about SBL?** SBL makes LinkedIn outreach much easier to manage and scale. I especially like the automation, the ability to personalize conversations, and how it helps maintain a natural follow-up process without requiring constant manual work. **What do you dislike about SBL?** There is very little to dislike. As the platform continues to evolve, it would be helpful to have even more reporting options and customization features, but overall the experience has been very positive. **What problems is SBL solving and how is that benefiting you?** BL helps us automate and organize LinkedIn outreach while keeping conversations personalized and natural. It reduces the time spent on manual follow-ups, allows us to manage more prospects consistently, and helps our sales team focus on qualified conversations and business opportunities. ### 29. Excellent LinkedIn Outreach with Advanced Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Abhijit G. | Self Employed, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2026 **What do you like best about SBL?** I really like the combination of LinkedIn outreach with the automatic reply feature on SBL. It helps in managing client interactions efficiently by automatically replying based on client messages. The voice sending option is very good too. With these features, I've been getting positive responses. The setup was good and easy to understand, which was a big plus for me. **What do you dislike about SBL?** I think email outreach could be another feature. **What problems is SBL solving and how is that benefiting you?** I use SBL for LinkedIn outreach with B2B clients. The automatic reply feature adapts to client messages, and the combination of LinkedIn outreach with automatic replies gives me positive responses. The voice sending option is also very good. ### 30. Easy to Use, Feature-Rich, and Continuously Improving **Rating:** 4.5/5.0 stars **Reviewed by:** Matt S. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about SBL?** Easy to use, lots of available features, product is in continual improvement development mode. **What do you dislike about SBL?** Right now it is limited to LinkedIn and Whatsapp, but I have high hopes for expansion in the future for more broad outreach. **What problems is SBL solving and how is that benefiting you?** Instead of doing manual searching and identification of relevant contacts, SBL helps me save massive amounts of time by searching on keyword and AI assistance. ### 31. High-Quality, Intuitive Design with Engaged Support **Rating:** 5.0/5.0 stars **Reviewed by:** Ivan B. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about SBL?** There is a great deal to like - high quality product, intiative design (easy to use), and engaged support. This is a special product **What do you dislike about SBL?** SBL is growing and developing very quickly - exciting new features and functions. The only negative (its not) is there is more to learn **What problems is SBL solving and how is that benefiting you?** My use case is Linkedin campaigns and automated direct messages. Its irreplacable ### 32. AI-Powered Outreach Simplified **Rating:** 5.0/5.0 stars **Reviewed by:** Rutvik D. | Founder & Creative Director, Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2026 **What do you like best about SBL?** I love the AI feature in SBL, which manages 90% of tasks, and once it's set properly, it automatically replies to my prospects. I also found the initial setup very easy. **What do you dislike about SBL?** The UI is a little complicated for first use. Overall navigation and understanding require a lot of information for a new customer to use it properly, but it's not a negative feature. **What problems is SBL solving and how is that benefiting you?** SBL handles AI-powered outreach, especially keeping track of replies and generating responses. The AI manages 90% of tasks, automatically replying to prospects once set up, which simplifies and streamlines my outreach process. ### 33. Direct, Clear AI Outreach That Delivers on Its Promise. **Rating:** 5.0/5.0 stars **Reviewed by:** Armaghan k. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2026 **What do you like best about SBL?** AI outreach that scans a LinkedIn profile and creates an outreach message that’s direct, clear, and straight to the point. **What do you dislike about SBL?** So far, the SBL is delivering what was promised. **What problems is SBL solving and how is that benefiting you?** LinkedIn outreach that actually sounds like a message sent by a real person, not a generic note blasted out as part of a mass campaign. ### 34. SBL’s AI Objection Handling Is Unmatched for Booking More Calls **Rating:** 5.0/5.0 stars **Reviewed by:** Pratyush V. | Funnel Designer & Consultant | 7-Figure Funnels, Sales Automation, Copywriting Expert, Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2026 **What do you like best about SBL?** SBL's ability to handle objections, custom values, and replies using AI is unmatched. It has helped me book a ton of calls in the last two months. **What do you dislike about SBL?** The main things I feel are missing are better analytics and clearer notifications when a human intervention is needed. The curated leads feature also needs work, since it’s currently hit or miss. And the Voice AI still sounds a bit robotic, so it could use improvement as well. **What problems is SBL solving and how is that benefiting you?** SBL is helping me book consistent calls for my agency every month. ### 35. Easy to use, but still needs work **Rating:** 3.5/5.0 stars **Reviewed by:** Adam W. | Mentor, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about SBL?** I like how easy it is to use, and the ai chatbot is very good **What do you dislike about SBL?** Downsides are no mobile support If you reply before the ai does, the ai sends a double reply which looks terrible If i let the ai run its course, it does a good job **What problems is SBL solving and how is that benefiting you?** Time on Linkedin ### 36. Best LinkedIn Software I’ve Used in 10+ Years **Rating:** 5.0/5.0 stars **Reviewed by:** J.C. G. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2026 **What do you like best about SBL?** This is easily the best LinkedIn software I've ever used and I've been using LinkedIn software for over 10 years! **What do you dislike about SBL?** Only a couple features missing like sorting by unread messages etc. but that's all. Everything is else is amazing. **What problems is SBL solving and how is that benefiting you?** The AI autoresponder and chatflow rules are exactly what i needed ### 37. Effortless Social Media Management with Advanced Features **Rating:** 5.0/5.0 stars **Reviewed by:** Lewis H. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about SBL?** I like SBL for its advanced campaign and learning features. It has more features than any other software I have used, and I can train the AI effectively to do exactly what I want it to. The initial setup was also very easy. **What do you dislike about SBL?** LinkedIn profiles tend to disconnect from time to time. **What problems is SBL solving and how is that benefiting you?** SBL handles all conversations until someone worth speaking to is found, allowing real human meetings. It offers more features than any other software I've used, enabling me to effectively train AI to do exactly what I want. ### 38. Impressive tool. Definitely very happy with it so far! **Rating:** 4.5/5.0 stars **Reviewed by:** Timothy A. | Owner, Blogger & Instructor, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about SBL?** I'm not a sales/marketing person (I'm an engineer) and I found this tool incredibly useful. It truly simplifies the process of looking for leads, and I genuinely appreciate that. The user interface is straightforward; I managed to create my first campaign with ease, which yielded some really good prospects. Been using it for a little over a week now, and I'm very impressed. **What do you dislike about SBL?** I’d like to see more personalization options for the AI assistant. **What problems is SBL solving and how is that benefiting you?** Seamless lead generation, especially for someone who is not in marketing or sales. ### 39. Automates LinkedIn Outreach with Ease **Rating:** 2.5/5.0 stars **Reviewed by:** Nikhai J. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2026 **What do you like best about SBL?** I really like that SBL has AI agents to message clients. It automates the process when a client responds to a campaign, and the AI agents can take over and message the client based on the knowledge base they have. This automation is really valuable for managing my LinkedIn outreach process. **What do you dislike about SBL?** They could have given lifetime access to even WhatsApp. For people who came on from, AppSumo account. **What problems is SBL solving and how is that benefiting you?** I use SBL to automate my LinkedIn outreach, deploying an AI agent to message prospective clients and automate responses. ### 40. INCREDIBLY EFFICIENT FOR WORKING ON LINKEDIN AND WITH AN EXTRAORDINARY AI **Rating:** 5.0/5.0 stars **Reviewed by:** ALEX G. | Administrador, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about SBL?** I really like the capacity and efficiency of SBL to acquire new qualified leads within LinkedIn. It is a very useful tool for client prospecting. **What do you dislike about SBL?** The only suggestion I have is to add an Android app to be able to use it on the mobile phone and to be able to configure the language in the dashboard. **What problems is SBL solving and how is that benefiting you?** SBL helps me solve contact problems with new clients by obtaining new qualified leads on LinkedIn, improving my client prospecting. ### 41. Easy-to-Use Automation for LinkedIn Conversations **Rating:** 4.5/5.0 stars **Reviewed by:** Sky S. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2026 **What do you like best about SBL?** Easy to use and it helps with automating Linkedin conversation beyond the first outreach. **What do you dislike about SBL?** A bit of learning curve but community is helpful **What problems is SBL solving and how is that benefiting you?** Automating Linkedin conversation beyond the first outreach ### 42. Efficient LinkedIn lead generation with simplicity **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about SBL?** I like SBL because it is easy to use and simply works. I especially appreciate the integrated AI that takes care of follow-up and writing with potential leads for me. **What do you dislike about SBL?** It would be helpful if one could assign leads that are in the campaign to a certain phase in one's own sales process. And also mark messages with other leads as unread. The initial setup took a while because there were many levels where things could be configured. I believe that someone who is not so tech- or marketing-savvy would have problems setting it all up. **What problems is SBL solving and how is that benefiting you?** I was able to convert contacts from LinkedIn to customers through SBL and made my first sale within a month. ### 43. Streamlined LinkedIn Outreach with User-Friendly Interface **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about SBL?** I really appreciate the good customer service and how easy the clean interface is to use. It makes using the tool and creating campaigns a lot easier, and it's really a joy to work in. Also, the AR interaction in replying to hiring managers or candidates is really simple, which allows me to set my campaigns on automatic and let SBL take over the conversation. **What do you dislike about SBL?** Nothing at this time, but the learning curve is kinda large because the tool is so robust **What problems is SBL solving and how is that benefiting you?** I use SBL to simplify AI interactions for LinkedIn outreach, making it easy to set campaigns on automatic and let SBL handle replies to hiring managers or candidates. ### 44. 100% Inspiration & Action for Sales Outreach **Rating:** 4.0/5.0 stars **Reviewed by:** Bart J. | Chief inspiration officer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about SBL?** the automation for sales outreach on the Linkedin channel **What do you dislike about SBL?** sometimes I cannot find info or need to click to much before my next action **What problems is SBL solving and how is that benefiting you?** don't have time for outreach but we need to move forward ### 45. Effective LinkedIn Automation with Room for UI Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Oak C. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about SBL?** I appreciate SBL for its automation with the first messages and follow-ups. I like being able to set up separate campaigns and have a record of who's been sent messages. The setup was pretty straightforward when connecting to LinkedIn. **What do you dislike about SBL?** I think the UI is a bit messy. I think it takes a bit of getting used to. **What problems is SBL solving and how is that benefiting you?** SBL automates part of my process, keeps me on track, and is easy to use. ### 46. Gets Results with Better Reply and Acceptance Rates **Rating:** 4.0/5.0 stars **Reviewed by:** Carly L. | GTM Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about SBL?** It gets results, including replies and better acceptance rates. **What do you dislike about SBL?** It’s been difficult to get in touch with support, and I’ve also run into a few bugs that still need some tweaking. **What problems is SBL solving and how is that benefiting you?** It's getting results ### 47. Empowers LinkedIn Outreach with Intuitive Features **Rating:** 5.0/5.0 stars **Reviewed by:** Dexin Y. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about SBL?** SBL has added that on their roadmap after I sent this request - great support! **What do you dislike about SBL?** I hope they can add more integrations - I use Kuration **What problems is SBL solving and how is that benefiting you?** I use SBL to introduce my business to potential clients through LinkedIn. It creates a passive growth ecosystem by sending follow-up links that direct prospects to my website and e-courses, feeling human and enhancing my outreach. ### 48. Time-Saving Automation That Keeps Getting Better **Rating:** 4.0/5.0 stars **Reviewed by:** ✨ Judd D. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2026 **What do you like best about SBL?** It helps me automate functions that would take a lot of time away from my day. **What do you dislike about SBL?** Minior growing pains with functionality. There was a recent update that looks like it is making things even better. **What problems is SBL solving and how is that benefiting you?** SBL helps by finding a defined audience that I want to conect with and messaging them to start a conversation. ### 49. Human-Like Messaging with Some Sequence Hiccups **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about SBL?** I appreciate that SBL writes in a way that feels quite human, which makes it effective in contacting leads. It's also great because it works well with multiple languages, adding versatility to its lead generation capabilities. I found the initial setup to be easy, which was a smooth start for using the platform. **What do you dislike about SBL?** It makes mistakes in the sequence of messages, suggesting the call to action too soon and being too insistent. **What problems is SBL solving and how is that benefiting you?** I use SBL for automating messaging in lead generation. It writes in a human way and supports multiple languages, which SendPilot couldn't do, making interactions feel personal. ### 50. AI-Powered Time Saver with Pricing Concerns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about SBL?** I like that SBL uses AI to respond while messaging on LinkedIn because it saves me time. **What do you dislike about SBL?** They want to charge us even though we are a lifetime deal. It should be included in AppSumo deal. **What problems is SBL solving and how is that benefiting you?** I use SBL to get leads through LinkedIn messaging. It uses AI to respond, which saves me time. - [View SBL pricing details and edition comparison](https://www.g2.com/products/sbl/reviews?qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-05+10%3A59%3A18+-0500&secure%5Bsession_id%5D=f4c376a1-3fcc-4c40-81ef-7dd301b0c940&secure%5Btoken%5D=633aee633b0371e2afb027b1adf6766de2623eccacda7bd3e5153a92a7293fce&format=llm_user) ## SBL Integrations - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Claude Code](https://www.g2.com/products/anthropic-claude-code/reviews) - [LinkedIn Premium](https://www.g2.com/products/linkedin-premium/reviews) - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) - [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews) - [n8n](https://www.g2.com/products/n8n/reviews) ## SBL Features **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records - Business Process Automation - Performance Management - Calendar Management - Sales Pipeline Management - Communication Management - Campaign Management **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Strategic Planning **** - Prospecting Tools - Reporting/Analytics - AI Copilot - Auto-Dialer - For Sales Teams/Organizations ## Top SBL Alternatives - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 4.4/5.0 (24,679 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,237 reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - 4.4/5.0 (13,290 reviews)