What I like most about SBL is that it just works. It helps me generate qualified leads and makes the entire lead-generation process much more efficient. Overall, the tool is easy to use, reliable, and provides real value. Review collected by and hosted on G2.com.

The platform takes a little time to understand at the beginning because there are quite a few options when setting up campaigns, leads and sequences. I had to spend some time understanding how everything fits together before feeling comfortable with it.

Once the campaigns are configured properly, though, the workflow becomes much easier and the results make the initial setup worthwhile. Review collected by and hosted on G2.com.

I've been using Second Brain Lab to manage my LinkedIn outreach while launching COSMO Personality, a B2B platform for psychologists. As someone with limited marketing and technical experience, I found it much easier to organize my outreach activities in one place instead of juggling multiple tools.

I particularly appreciated the very detailed YouTube tutorial, which helped me understand the platform and get started more quickly. The user interface is clean and easy to navigate, which makes the overall experience feel much more manageable.

The feature I find most useful is the AI Chat Flow. It helps manage conversations while allowing different levels of control over the communication, so I can decide how much automation to use and when to step in personally. This is especially valuable when handling different types of prospects and conversations.

The Outreach Sequence feature is also extremely useful for someone like me who does not have a strong marketing background. It provides a clearer structure for the outreach process and makes it easier to create and manage a consistent sequence of messages.

I purchased the platform through the AppSumo lifetime deal, which made it an affordable option for a small professional project. Overall, Second Brain Lab has helped me approach LinkedIn outreach with more confidence, structure, and control. Review collected by and hosted on G2.com.

I am still at the beginning of using SBL, so I have not yet explored all its features in depth. For users without marketing experience, more guided onboarding, practical examples and ready-to-use campaign templates would make the initial setup even easier. Review collected by and hosted on G2.com.

It combines AI-powered personalization with powerful LinkedIn outreach automation in a way that feels natural and easy to use. The platform makes it simple to build highly targeted campaigns, automate follow-ups, and keep conversations engaging without sounding robotic.

I also appreciate how quickly you can get up and running. The workflow is well thought out, and the AI helps save a significant amount of time by handling repetitive outreach tasks while still maintaining a personalized approach. Features like automated conversations, smart follow-ups, and seamless integrations make it an all-in-one solution for outbound sales Review collected by and hosted on G2.com.

Overall, my experience with SBL has been very positive, so there isn’t much to dislike. If I had one suggestion, it would be to continue enhancing the reporting and analytics with more detailed campaign insights and performance metrics to make optimization even easier.

The user interface is already functional, but simplifying a few workflows and improving onboarding for first-time users would make the platform even more intuitive. Aside from these minor enhancements, the team is consistently improving the product, releasing new features, and responding to customer feedback, which gives me confidence in its long-term direction. Review collected by and hosted on G2.com.

It’s an amazing app for LinkedIn outreach.

From a functionality standpoint, you can customize it however you want and make it operate like a version of yourself. In my experience, it’s better than AI that simply clones you.

You can set up campaigns in whatever way fits your process. It may take some time to dial in, but if you already have a solid messaging system, strong copy, and well‑established activity that drives bookings, it can effectively replace you 100%.

There’s always room for improvement, but I’d love to see more app developers like SBL build additional tools for Instagram and Google Business outreach—specifically, a solid app that sends messages, tracks results, and delivers top‑notch performance.

Buy it and use it; you’ll definitely feel more confident and consistent when it comes to getting attention for your services and products on LinkedIn. Review collected by and hosted on G2.com.

I would like a better UI design and more tips on how to navigate and work with leads. Overall, it’s a good option. Review collected by and hosted on G2.com.

It keeps the entire outreach process simple without sacrificing results. Setting up campaigns is straightforward, personalization is easy to manage, and the automation feels natural rather than spammy. I also appreciate how reliable it has been. Once a campaign is live, I don't have to constantly monitor or troubleshoot it. As someone targeting a very niche market, SBL has helped me consistently book meetings with the right prospects, which is ultimately what matters most. Review collected by and hosted on G2.com.

Honestly, there isn't much to dislike so far. If I had to point out one thing, I'd say I'd love to see even more native integrations and a few more advanced reporting options for tracking campaign performance. The current analytics cover the essentials, but having deeper insights would make optimization even easier. Other than that, my experience over the past couple of months has been very positive. Review collected by and hosted on G2.com.

SBL makes it really easy to get started with, and run, a LinkedIn campaign.

I haven’t tried the entire software suite yet, but I am using the LinkedIn outreach feature and I love that it includes voice notes. I’ve already landed three deals from it.

The interface is very easy to use. Some of the wording feels a little off for an American speaker, which I found odd, but the Slack channel always gets me the right answers when I need help.

So far, my ROI has already been a few thousand dollars. The tool performs well and does what it’s supposed to do.

I haven’t integrated my CRM(s) or calendar yet, but I can see the value of those integrations.

The AI can get pretty aggressive about booking meetings, so I turned it off as a responder. I take over responses once someone asks a question or replies.

Overall, it’s a great tool, and I can’t wait to see how it continues to develop. Review collected by and hosted on G2.com.

I do think the AI was a little aggressive in booking meetings. So when someone responded it kept pushing for it.

I simply turned auto responder off and it was fine.

Other than that, all good! Review collected by and hosted on G2.com.

Second Brain Labs has delivered the best response rates of any LinkedIn automation tool we’ve tried. The platform makes it easy to manage outreach across multiple LinkedIn accounts, which has been incredibly valuable for our team. We can scale our campaigns while keeping everything organized in one place. It’s reliable, effective, and has made managing our LinkedIn outreach much easier. Review collected by and hosted on G2.com.

There is always room for additional features and refinements, but we haven’t experienced any major issues. Overall, the platform has worked extremely well for our needs. Review collected by and hosted on G2.com.

I like how SBL is a very simple tool that can be used by solopreneurs or small companies. Its AI conversational platform really stands out, as it manages tough conversations efficiently, and can have deep conversations with clients once programmed correctly. It's a game changer for me, especially in terms of saving time on writing to potential leads and following up with them on LinkedIn. The AI platform manages all chats, giving me back hours in my day. I also enjoy the knowledge base where profiles can be uploaded, adding substance to the conversations. The initial setup was very easy, thanks to the helpful YouTube tutorials and the AI platform that aids in setting up campaigns and settings. Review collected by and hosted on G2.com.

I wish SBL had a more controlled way of deleting invitations that are sent to leads who don't respond. I miss having the ability to delete those invitations after a set number of days and being able to control that aspect. I also think that its contact management is limited and contact exclusion and contact cataloguing could be improved. Review collected by and hosted on G2.com.

It's the easiest way to launch a solid Linkedin Campaign. Although the credits are slightly limiting, but with enough thought with the campaign building and enhancements using their AI and promptings, you'll have a highly effective campaign in no time. Review collected by and hosted on G2.com.

The one-time credits are one of the drawbacks, and before, the ability to track and make sure that the lead has the right updated industry. Also the inability to have phone numbers fetched also even just the business mobile or number so we can have one point of contact at least. Review collected by and hosted on G2.com.

I really appreciate SBL's robust feature set, especially the new CRM features which make it easier to track and manage CRM states. The easy-to-use interface is a big plus, as I don't even need to watch videos for advanced settings; it's pretty intuitive overall. I also like that SBL helps me save time by scheduling campaigns and connecting with several people at once, making my day more efficient. Additionally, the customer support is excellent—anytime I have a problem, they are more than happy to help and walk me through the process. Review collected by and hosted on G2.com.

I think something that could be improved is putting the buttons in a central place for adjusting the campaign settings, so they're all in one place. Sometimes the buttons and toggle switches are not where you expect them to be, and you might miss them because you're looking in another area. Review collected by and hosted on G2.com.