SAS Viya's pricing is best suited for mid-market and enterprise organizations with substantial data volumes, regulated compliance requirements, and dedicated analytics teams. G2 reviewers from banking, pharmaceuticals, insurance, government, and financial services dominate the review base and consistently report strong fit, citing fraud detection, risk modeling, clinical trial analysis, and regulatory reporting as core use cases. G2 reviews of SAS Viya indicate that organizations migrating from SAS 9.4 with existing SAS expertise extract the most immediate value. Small businesses and individual users frequently flag SAS Viya's pricing as a barrier, with several reviewers noting the cost is difficult to justify without enterprise-scale data needs or a broad multi-user deployment.