--- title: Rivalist Reviews meta_title: 'Rivalist Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 34 reviews by the users' company size, role or industry to find out how Rivalist works for a business like yours. aggregate_rating: rating_value: 5.0 review_count: 34 scale: '5' date_modified: '2026-11-11' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Rivalist Reviews & Product Details

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Pricing

Pricing provided by Rivalist.

BYOK (Bring Your Own Key)

$49.00
Usage Based With One-Time Purchase

Hosted

$29.00
Flat Rate Per Month

User Insights

Average based on 34 real user reviews.

Typical contract price

$0k - $0k

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Rivalist Reviews (34)

Reviews

Rivalist Reviews (34)

5.0
34 reviews

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Magda M.
MM
Magda M.
Head of Project Management
Marketing and Advertising
Small-Business (50 or fewer emp.)
Originally submitted 9/24/2026
"Effortless Competitor Analysis, Needs More Customization"
5/5
What do you like best about Rivalist?

I really like how simple Rivalist is to use. It streamlines collecting competitor information and turning it into reports, saving me a lot of time compared to manual methods. The reports come out clean and easy to understand. I also appreciate the competitor analysis and WIN/LOSS reporting features as they make organizing information much easier and ensure consistency across different projects. Additionally, I found the initial setup to be straightforward and manageable without much technical assistance. Review collected by and hosted on G2.com.

What do you dislike about Rivalist?

One thing I’d like to see improved is the level of customization in the reports. Having more options to change the layout and choose which information is included would be helpful. I’d also like to see more automation for recurring reports. Review collected by and hosted on G2.com.

Patrick N.
PN
Patrick N.
Director of Business Development
Computer Software
Mid-Market (51-1000 emp.)
"Clear Competitor Insights with Easy Setup"
5/5
What do you like best about Rivalist?

I use Rivalist to compare competitors, spot SEO gaps, and find new opportunities. I like how it turns competitor and SEO data into clear, practical insights without complicating the process. It helps me quickly understand where competitors are stronger or weaker and turn those findings into clear SEO priorities. The setup was quick and straightforward, with no lengthy onboarding required. We switched to Rivalist from another SEO platform because it made competitor analysis and SEO insights easier to understand and act on. Review collected by and hosted on G2.com.

What do you dislike about Rivalist?

One area I’d improve is the reporting customization. More flexible filters and report options would make it easier to tailor the data to different projects. More flexible filters, custom report templates, and the ability to choose which metrics are shown would make the reports easier to adapt to different projects and teams. Review collected by and hosted on G2.com.

Louise W.
W
Louise W.
Head of People and Resolution
Human Resources
Small-Business (50 or fewer emp.)
"Streamlines SEO with Competitor Insight"
5/5
What do you like best about Rivalist?

I like how straightforward Rivalist is. The competitor comparisons and easy-to-read data make it simple to see what is happening and decide where to focus our efforts. It helps us spot SEO gaps and understand competitor performance without having to pull everything together manually. The main benefit is having clearer insights that make it easier to prioritize our SEO work. The initial setup was quite straightforward, and we were able to get started without much technical work. The main features were easy for the team to understand. Review collected by and hosted on G2.com.

What do you dislike about Rivalist?

One area that could be improved is the depth of customization in the reporting. Having more flexible options for tailoring reports to different stakeholders would make the platform even more useful for our team. More flexible report layouts would be helpful, especially the ability to choose which metrics and competitor data appear in each report. Custom branding and easier export options would also make sharing reports with different teams more convenient. Review collected by and hosted on G2.com.

Catalina  G.
CG
Catalina G.
Business Administration Specialist
Information Technology and Services
Mid-Market (51-1000 emp.)
"Exceptional SEO Tool with Easy Setup"
5/5
What do you like best about Rivalist?

I use Rivalist for competitor SEO analysis, finding keyword gaps, and prioritizing SEO opportunities. I like Rivalist’s competitor insights and simple reports that make SEO decisions easier to support with data. The competitor insights help me quickly identify gaps, opportunities, and areas where we can improve our SEO strategy. The simple reports make it easier to share findings with stakeholders and support decisions with clear data instead of opinions. The initial setup was very easy. The platform was straightforward to understand, and we were able to start using the key features quickly without much configuration. Review collected by and hosted on G2.com.

What do you dislike about Rivalist?

I believe the main area for improvement would be adding more advanced customization options and deeper insights for specific SEO needs. More reporting flexibility would make it even easier to adapt the data for different stakeholders. Review collected by and hosted on G2.com.

Anastasiia P.
AP
Anastasiia P.
Head of HR
Information Technology and Services
Small-Business (50 or fewer emp.)
Originally submitted 7/24/2026
"Effortless SEO Insights with Great Customization Potential"
5/5
What do you like best about Rivalist?

I like Rivalist's easy-to-use and intuitive interface which makes it easy to find the information I need quickly. I appreciate the clear competitor insights that highlight opportunities I might otherwise miss. The data-driven recommendations are particularly helpful for prioritizing SEO tasks with confidence, saving time and making it easier to explain strategies to clients and stakeholders. The initial setup of Rivalist was very easy and straightforward, allowing me to quickly begin analyzing competitors and generating insights. Switching from manual competitor research and spreadsheets to Rivalist has provided a more efficient and data-driven workflow. Overall, Rivalist helps me identify SEO opportunities, improve search performance, and make data-driven decisions. Review collected by and hosted on G2.com.

What do you dislike about Rivalist?

The interface could offer more customization, especially with advanced filtering and more detailed reporting options to tailor insights for specific goals and campaigns. I'd like to see more customizable dashboards, additional reporting options, and more flexible filters. Adding more integrations with other SEO and marketing tools would also make the platform even more valuable. Review collected by and hosted on G2.com.

Michael F.
MF
Michael F.
Web Designer / Developer
Information Technology and Services
Small-Business (50 or fewer emp.)
"Effortless SEO Improvements with Clear Competitor Insights"
5/5
What do you like best about Rivalist?

I like Rivalist's competitor comparison, clear SEO recommendations, and step-by-step roadmap. It makes SEO easy to understand and act on, even without prior experience. The competitor comparison shows where I'm falling behind, the SEO recommendations help me focus on the most important fixes, and the roadmap gives me a clear order of what to do next. It saves time and makes SEO much less overwhelming. The initial setup was very easy. The process was straightforward, and I was able to get started quickly without needing any technical SEO knowledge. Review collected by and hosted on G2.com.

What do you dislike about Rivalist?

I'd like to see more integrations with other marketing tools and a few more beginner-friendly explanations for advanced SEO recommendations. It would be helpful to have more integrations with tools like Google Search Console and analytics platforms, along with more actionable examples or tutorials for advanced SEO recommendations. That would make it even easier to implement the suggested improvements. Review collected by and hosted on G2.com.

Russell A.
RA
Russell A.
Chief Technology Officer (CTO)
Information Technology and Services
Small-Business (50 or fewer emp.)
"Streamlined Our SEO and Competitor Research"
5/5
What do you like best about Rivalist?

I use Rivalist for its competitor comparison insights, content gap analysis, and structured reports. These features are invaluable because they save us time, make our research more organized, and help us create better SEO strategies. The initial setup was very straightforward, allowing our team to integrate Rivalist into our workflow quickly without any major challenges or technical issues. Additionally, moving to Rivalist from our manual spreadsheet process provided a more structured, consistent, and efficient way to handle competitor research, making it more organized, repeatable, and much less time-consuming. Review collected by and hosted on G2.com.

What do you dislike about Rivalist?

The platform works well overall, but I would like to see more advanced customization options and additional integrations to make the reporting and workflow management even more flexible. Review collected by and hosted on G2.com.

Jake Cooper B.
JB
Jake Cooper B.
Brand Strategist
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Simplifies HR Processes with Intuitive Interface"
5/5
What do you like best about Rivalist?

I like Rivalist for its ease of use and how it helps organize workflows in one place, making it simpler to manage tasks and improve efficiency. The platform reduces manual work, provides better visibility, and saves time by allowing for more productive focus. Its user-friendly interface makes onboarding smooth and facilitates quick understanding and management of workflows with minimal training. Having everything organized in one place improves visibility and reduces confusion. I also appreciate the straightforward initial setup and how Rivalist integrates well with other tools to support our overall process. Additionally, switching to Rivalist provided a more streamlined experience with improved team visibility, and I would confidently recommend it due to its valuable impact on simplifying processes and improving workflow organization. Review collected by and hosted on G2.com.

What do you dislike about Rivalist?

One area that could be improved is making some advanced features more intuitive for new users. While the platform is generally easy to use, additional guidance, tutorials, or more customization options would make the experience even better. Continued improvements to integrations and feature flexibility would also add more value. Review collected by and hosted on G2.com.

Brandon  H.
BH
Brandon H.
Software Innovator
Information Technology and Services
Small-Business (50 or fewer emp.)
"Streamlined Competitor Tracking with Effortless Integration"
5/5
What do you like best about Rivalist?

I use Rivalist to track competitors, monitor market changes, and collect competitive insights that help our team improve sales and marketing strategies. Rivalist helps us solve the challenge of manually tracking competitors. It saves time by bringing competitor updates and insights into one place, making it easier for our team to stay informed and make better decisions. What I like most about Rivalist is its simplicity and efficiency. It makes competitor monitoring easy, provides useful updates, and helps our team quickly understand market changes without spending hours on manual research. Yes, we use Rivalist alongside our CRM, project management, and marketing tools. It fits well into our workflow and helps us share competitor insights with different teams more efficiently. Yes, we switched to Rivalist from manual competitor tracking methods and basic monitoring tools. Rivalist offered a more organized way to track updates, save time, and get valuable insights in one place. The initial setup of Rivalist was very easy. The process was straightforward, and the platform was simple to understand. We were able to start tracking competitors quickly without any major challenges. I would definitely recommend Rivalist to friends and colleagues. It’s an excellent tool for competitor tracking, saves significant time, and provides valuable insights that help our team make better business decisions. Review collected by and hosted on G2.com.

What do you dislike about Rivalist?

Overall, Rivalist works well for our needs, but there is always room for improvement. I would like to see more advanced customization options, faster updates in some areas, and additional integrations with other tools we use. It would be helpful to have more flexibility in customizing dashboards, reports, and alerts based on specific team needs. Adding more integrations with CRM and marketing tools would also make it easier to connect competitive insights with our existing workflows. Review collected by and hosted on G2.com.

Demi  A.
DA
Demi A.
Social Media Manager & Strategist
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Streamlined Competitor Tracking with Valuable Insights"
4.5/5
What do you like best about Rivalist?

I use Rivalist to monitor competitors, track market trends, and gather competitive insights that help improve our sales and marketing strategies. Rivalist makes it easier to keep track of competitor updates in one place, saving time on manual research. I like how easy Rivalist is to use. The dashboard is clean, competitor tracking is reliable, and the alerts help us stay updated without constantly checking multiple websites. I also appreciate how organized the platform is. The reports are easy to understand, and finding competitor updates is quick. The initial setup was very straightforward. The interface is intuitive, and we were able to start tracking competitors within a short time. Our team had no trouble getting familiar with the platform, making onboarding quick and hassle-free. I would definitely recommend Rivalist to friends and colleagues. It’s a helpful tool for competitor tracking, saves a lot of manual work, and provides valuable insights that support better business decisions. Review collected by and hosted on G2.com.

What do you dislike about Rivalist?

The platform works well overall, but I'd like to see more customization options for reports and alerts. Improving the speed of data updates and adding a few more third-party integrations would make it even better. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Rivalist.

BYOK (Bring Your Own Key)

$49.00
Usage Based With One-Time Purchase

Hosted

$29.00
Flat Rate Per Month